Media Manager Career Description

By | June 2, 2011

Media Manager Career Description

A media manager performs the critical role of managing the media channel development of an organization. The aim of the media manager is to increase the product sales of a firm by incorporating strategies that increases the awareness of the product, its likeability, its demand, and ultimately its sales. Media managers also coordinate with other marketing departments of the organization to integrate various marketing strategies like conducting events, sponsoring shows, promoting and advertising the product through various media channels, and measuring the awareness of the product. Candidates who wish to pursue their career as a media manager should take up a degree in any media related subject like public relations (PR), mass communication, journalism, etc. Employers prefer candidates with rich experience in the field of media and at least 5-7 years of full time work experience.

Media Manager Job Career Description

  • Various functions entail the job responsibilities of a media manager. All the functions that are performed are aimed at communicating the messages through marketing tactics and increasing the familiarity with the product in the minds of the customer.
  • A media manager ensures that the marketing communication through various media channels are executed well and send a unique message that leads to good brand recall.
  • The activities of the media team are coordinated with the sales team and a combined performance measurement is done. The success of both of teams need good coordination and combined strategy designing. This is facilitated by the media manager.

Media Manager Career Salary

Candidates who want to become media managers should find lot of opportunities and job openings in the field of marketing, advertising, media management, advertising agency, television broadcasting, education sector, and telecommunications. A work experience of 4-5 years is preferred for the position. According to the salary estimates of the National Salary data released by Pay Scale, the annual compensation of a media manager can be anywhere between $32,000 to $90,000 and the median salary is about $62,000 per year.