Media Sales Manager Job Description

By | September 8, 2011

Manager Job Description and Profile

A Media sales manager is the one who generates revenue for the company by selling businesses to clients. A media sales manger holds a very important position in a company as he along with his team not only generates revenue for company but creates a healthy business image of the company. A Media Sales Manger spends money to earn more revenue from the expenditure.

 Manager Duties and Responsibilities:

  • Should be good at building up a port folio and ensuring the constant flow of revenue
  • Gives the market trends to creative team, who in turn make a product (TV soap, advertisement, magazine or newspaper) which sells like a hot cake
  • Should be well aware about demographics of the consumers and accordingly should market the same to the clients
  • Should help a client in positioning itself in market through his media (TV, radio or print) and in turn generate revenue from the campaign
  • Responsible for deciding the ad pricing for his media in case of television it also called spot selling pricing
  • Should be selective in choosing the customers and their appetite for marketing the product. This will also ensure account receivables

Media Sales Manager Education, Training and Qualifications

A Media sales Manger should possess a Masters in Business Administration with specialization in sales and marketing, also he can be a graduate in Journalism and Mass communication. A person with sound knowledge of media like TV, Print and Radio is eligible for this job. The basic qualification is he should be an excellent salesman.

 Media Sales Manager Degrees, Courses & Certification:

A Media Sales Manger should have a college or university degree in business management with specialization in sales and marketing. A basic educational qualification helps in grabbing first entry level job and through years of experience and a successful track record of achievements one can become a Media Sales Manager.

Media sales Manager Skills and Specifications

  • Should be a target oriented person
  • Should be a good leader and should give high level of motivation to the team as this is a target oriented job
  • Should impart good training for improved sales and achieving targets
  • Should resource good team members for better revenue also should play vital role in employee retention
  • Should have good presentation and follow up techniques like prompt communication

Media Sales Managers Salary/Wage

The salary ranges from $30,000 to $100,000, as it is incentive based job.