Assistant General Manager

Last Updated:
September 19, 2023

Job Description Overview

The Assistant General Manager job description in the Sports industry involves working closely with the General Manager to oversee various aspects of the organization. This includes managing personnel, budgeting, creating marketing strategies, and making decisions related to player trades and acquisitions.

The Assistant General Manager is responsible for maintaining strong relationships with coaches, players, and other stakeholders in the organization. They must be skilled in communication, problem-solving, and decision-making to successfully collaborate with other departments.

Generally, a candidate for an Assistant General Manager job should have a degree in Sports Management or a related field, along with several years of experience in a management role. They must also possess strong analytical skills, excellent judgement, and the ability to prioritize multiple tasks.

An Assistant General Manager is a highly sought-after position in the Sports industry, providing a unique opportunity to contribute to the success of a team and make critical decisions that impact the organization's future.

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Job Duties and Responsibilities

  • Assist the General Manager in overseeing operations and managing staff.
  • Ensure customer satisfaction by providing exceptional service and resolving any issues.
  • Assist in developing and implementing business strategies to achieve company goals.
  • Manage inventory and ensure proper stocking of merchandise in the store.
  • Assist in hiring and training staff members to ensure that they have the skills needed to perform their duties.
  • Monitor and analyze financial performance to identify areas for improvement.
  • Represent the company in public forums and at events, promoting brand awareness and creating new business opportunities.
  • Maintain a safe and secure working environment for employees and customers by enforcing safety policies and procedures.

Experience and Education Requirements

To become an Assistant General Manager in the Sports industry, you'll need some education and job experience under your belt. Most employers would require a Bachelor's degree in Sports Management, Business Administration, or a related field. It's also helpful if you have practical experience in sports management, event planning, marketing, or customer service. You need to have excellent communication skills, problem-solving abilities, and leadership skills. Plus, you must be knowledgeable in different sports and the latest sports trends. You'll need to have worked in a leadership role and demonstrated excellent organizational and time management skills. Being passionate about sports and having a positive attitude could also help you land this job.

Salary Range

The salary range for an Assistant General Manager in the United States sports industry is typically between $40,000 and $120,000 per year. However, this can vary depending on several factors, including location, size of the organization, and level of experience. For instance, AGMs in larger sports organizations such as NBA, NFL, and MLB teams can earn significantly higher salaries. In the NBA, the average salary for an Assistant General Manager is $800,000. Similarly, in the MLB, a top Assistant General Manager can earn over $1 million per year. These figures were obtained from PayScale, Glassdoor, and Sports Management Degree Hub.



Career Outlook

If you're interested in becoming an Assistant General Manager in the sports industry, you'll be pleased to know that the future looks bright. According to the Bureau of Labor Statistics, employment for sports management professionals is projected to grow 11% from 2018 to 2028. The industry relies heavily on continually renewing itself, and with globalization and technological advancements, the Assistant General Manager job is bound to have better opportunities to excel.


As sports become increasingly popular, so does the need for management personnel. With new professional sports leagues and teams emerging, there are more employment opportunities for those seeking a career in sports management, including assistant general manager roles. If you're hoping to land a job in the sports industry, working as an Assistant General Manager is a promising option, and you can expect to see growth in this area over the next five years.

Frequently Asked Questions (FAQ)

Q: What does an Assistant General Manager do in the sports industry?

A: An Assistant General Manager assists the General Manager in managing the day-to-day operations of a team, including contract negotiations, scouting, and player development.

Q: Can an Assistant General Manager make decisions on their own?

A: While an Assistant General Manager may have some decision-making responsibilities, they typically work under the direction of the General Manager.

Q: What skills are needed for an Assistant General Manager in sports?

A: The skills needed for an Assistant General Manager in sports include strong communication and leadership skills, analytical abilities, and knowledge of the sports industry.

Q: What education is required to become an Assistant General Manager in sports?

A: A bachelor's degree in sports management or a related field is often required for an Assistant General Manager position, along with experience working in the industry.

Q: What is the career outlook for Assistant General Managers in sports?

A: The career outlook for Assistant General Managers in sports is good, as the demand for sports teams and the industry continues to grow. Salaries for this position can vary widely depending on the team and level of experience.

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