Assistant Manager of Communications

Public Sector
Last Updated:
September 12, 2023

Job Description Overview

The Assistant Manager of Communications job description involves helping public sector organizations communicate effectively with their audiences. As an Assistant Manager of Communications, you will assist the Communications Manager in planning, directing, and coordinating communication strategies. Your primary responsibilities will include writing press releases, creating social media content, maintaining the organization's website, and preparing internal communications materials.

You will collaborate with different departments to ensure consistent messaging across all channels. Additionally, you will monitor and analyze media coverage to evaluate the effectiveness of communication efforts. You will have the opportunity to work on high-profile projects, such as crisis communications and media events, and will be responsible for maintaining positive relationships with stakeholders.

To be successful in this position, you should have excellent written and verbal communication skills, be creative, and have experience in communications, public relations, or journalism. If you're looking for an exciting and challenging role in the public sector industry as an Assistant Manager of Communications, this could be the perfect job for you!

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Job Duties and Responsibilities

  • Supporting the development and implementation of communication strategies.
  • Assisting with the creation of a range of communications materials.
  • Managing the organization's social media platforms and monitoring online content.
  • Coordinating internal communication and ensuring compliance with communication policies.
  • Providing advice and responding to communication inquiries from internal and external stakeholders.
  • Conducting research and analyzing data to inform communication decisions.
  • Planning and coordinating public events, media releases, and community engagement initiatives.
  • Coordinating with other departments and external partners to ensure effective communication.
  • Assisting with crisis management and emergency communication protocols.

Experience and Education Requirements

To become an Assistant Manager of Communications in the Public Sector, you usually need a mix of education and experience. Most of the time, you’ll need a bachelor's degree in a related field like communication, public relations, or journalism. Having experience in communication writing, media relations, or public speaking can also help. You might be required to take courses in mass communication, marketing, and strategic communication to learn about theories and practices. On-the-job experience and internships can help you to develop your skills in writing, multitasking, and working well under pressure. Overall, a good combination of education and experience can help you to become an Assistant Manager of Communications in the Public Sector.

Salary Range

Are you interested in the Assistant Manager of Communications salary range in the public sector industry? In the United States, the average salary for this position is around $52,000 to $68,000 per year. However, this can vary depending on factors such as experience, location, and the specific organization. For example, the salary range for an Assistant Manager of Communications in the New York City government can range from $53,000 to $99,000.

In Canada, an Assistant Manager of Communications can expect to earn an average salary of around CAD 56,000 to CAD 82,000 per year. On the other hand, in the United Kingdom, the average salary for this position is around £26,000 to £38,000 per year.


  • Glassdoor
  • Payscale

Career Outlook

The career outlook for an Assistant Manager of Communications in the Public Sector industry over the next five years is expected to remain stable. According to the Bureau of Labor Statistics, employment for public relations and fundraising managers, which includes Assistant Managers of Communications, is projected to grow 9 percent from 2019 to 2029, which is faster than the average for all occupations.

As the government continues to prioritize communication, the demand for skilled Assistant Managers of Communications is expected to remain strong. Additionally, with the increased use of social media and technology in communication, there may be a greater need for individuals with digital marketing and social media experience.

Overall, the outlook for individuals pursuing a career as an Assistant Manager of Communications in the Public Sector industry is positive. With a growing demand for communication professionals in the public sector, this career can offer opportunities for growth and advancement.

Frequently Asked Questions (FAQ)

Q: What does an Assistant Manager of Communications do in the Public Sector industry?

A: An Assistant Manager of Communications creates and executes communication strategies for a public sector organization with the goal of promoting its initiatives and programs to the public.

Q: What sort of qualifications are needed to become an Assistant Manager of Communications?

A: A Bachelor's degree in Communications, Journalism, or a related field, with work experience in public relations, along with excellent writing, communication, and interpersonal skills are required to become an Assistant Manager of Communications.

Q: What kind of programs or initiatives could an Assistant Manager of Communications promote?

A: An Assistant Manager of Communications may promote public health initiatives, education programs, sustainable infrastructure projects, or other government projects aimed at improving the quality of life for citizens.

Q: What sort of media outlets does an Assistant Manager of Communications typically work with?

A: An Assistant Manager of Communications works with a range of media outlets like print, television, radio, and digital media to get the message out, as well as with organized groups, local partnerships, and businesses, among others.

Q: What are some challenges an Assistant Manager of Communications may face in their role?

A: An Assistant Manager of Communications may face challenges like managing time-sensitive projects, handling sensitive information, and responding to crises, as well as dealing with multiple stakeholders and tight budgets.

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