Email Marketing Manager

Last Updated:
June 29, 2023

Job Description Overview

As an Email Marketing Manager in the Information Technology industry, you will be responsible for designing and executing email marketing campaigns to promote business products and services. Your main job will be to drive customer engagement, expand brand reach, and increase sales through email channels. You will analyze campaigns, measure metrics like open rates and click-through rates, and use data insights to optimize future campaigns. You will work closely with cross-functional teams to create compelling email content, segment the subscriber list, and ensure email quality and compliance with anti-spam laws. Furthermore, you will be responsible for ensuring that campaigns align with broader marketing goals and strategies. Therefore, as an email marketing manager, you must have strong communication skills, analytical skills, and be up-to-date on email marketing best practices, email automation and personalization tools, and email service providers.

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Job Duties and Responsibilities

  • Develop and manage email campaigns to increase sales and brand awareness
  • Create email content, including subject lines, headlines, and calls to action
  • Manage email lists and perform database segmentation to improve targeting
  • Analyze email campaign performance and make data-driven decisions for improvement
  • Collaborate with graphic designers and copywriters to create compelling email content
  • Implement best practices for email deliverability, including testing and optimizing email templates
  • Maintain compliance with email marketing regulations, such as CAN-SPAM and GDPR
  • Track and report on key metrics, such as open rates, click-through rates, and conversion rates
  • Work with other marketing teams to integrate email campaigns with other marketing efforts
  • Stay up-to-date on email marketing trends and technologies to improve email marketing strategy

Experience and Education Requirements

To become an Email Marketing Manager in the Information Technology industry, you'll need both education and experience. Typically, employers look for candidates with a bachelor's degree in Marketing, Communications or a related field. Additionally, it's essential to have experience working in email marketing, including creating and implementing marketing campaigns, managing email databases, analyzing campaign data, and optimizing lead generation.

Employers also look for candidates with strong communication skills, technical skills, and knowledge of email marketing tools and software. It's important to keep up with the latest trends and developments in email marketing and digital marketing and have a solid understanding of how email marketing fits into the overall marketing strategy. With the right education and experience, you can become an Email Marketing Manager in the Information Technology industry.

Salary Range

Email Marketing Manager salary range varies depending on the location, experience, and company. According to data from Glassdoor, the average base pay for an Email Marketing Manager in the United States is $76,000 per year. However, salaries can range from $50,000 to $112,000 per year depending on the industry and years of experience. For example, the average Email Marketing Manager salary in New York City is $76,585, whereas the average salary in Seattle is $73,143. In Canada, the average salary for an Email Marketing Manager is CAD 66,811 per year according to Payscale. Keep in mind that bonuses, profit sharing, and commissions can also increase the salary range. 

Sources:

  • Glassdoor: https://www.glassdoor.com/Salaries/email-marketing-manager-salary-SRCH_KO0,24.htm
  • Payscale: https://www.payscale.com/research/CA/Job=EmailMarketingManager/Salary

Career Outlook

The career outlook for an Email Marketing Manager in the Information Technology industry is looking great for the next 5 years. The demand for digital marketing professionals, including Email Marketing Managers, is on the rise, and the job growth rate is expected to be 8% from 2018 to 2028, according to the Bureau of Labor Statistics. 

As more businesses adopt digital marketing strategies, email marketing is becoming an essential marketing tool for companies. Email marketing managers work on email campaigns, managing databases, analyzing consumer behavior, and creating content that is engaging and relevant. This diverse role offers many opportunities for growth and development. 

Moreover, the expected salary range for an Email Marketing Manager in the United States is around $50,000 to $95,000 per year, with potential for bonuses and benefits. With the growing need for email marketing experts, the demand for Email Marketing Managers is going to rise in the future.

Frequently Asked Questions (FAQ)

Q: What does an Email Marketing Manager do?

A: An Email Marketing Manager is responsible for creating, planning, and executing email campaigns to drive engagement and revenue for a company.

Q: What skills are needed to become an Email Marketing Manager?

A: An Email Marketing Manager should have strong writing skills, be proficient in email marketing platforms and analytics tools, possess knowledge of HTML and CSS, and understanding of digital marketing trends.

Q: What is the work environment like for an Email Marketing Manager?

A: An Email Marketing Manager can work remotely or in an office setting, and may work with other marketing professionals, designers, and copywriters. They may also collaborate with executives and sales teams.

Q: How does an Email Marketing Manager measure the results of their campaigns?

A: An Email Marketing Manager uses analytics tools to analyze open rates, click-through rates, unsubscribe rates, and revenue generated by each email campaign to track its success.

Q: What is the career path for an Email Marketing Manager?

A: An Email Marketing Manager may transition to a higher-level marketing position, such as a Director of Marketing or Chief Marketing Officer, or move into other areas of digital marketing, such as social media marketing or search engine optimization.


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