Catering Sales Coordinator

Last Updated:
May 1, 2023

Job Description Overview

As a Catering Sales Coordinator in the hospitality industry, your job is to make sure events run smoothly from start to finish. You'll work closely with clients to plan menus, arrange decor, and manage budgets. Your goal is to exceed their expectations and deliver a memorable experience. 

In addition to coordinating events, you'll also be responsible for generating sales leads and developing new business relationships. This requires excellent communication skills and a thorough understanding of the company's products and services. You'll need to be detail-oriented and able to juggle multiple tasks in a fast-paced environment.

To excel in this role, you should possess strong organizational skills, be a natural problem-solver, and have the ability to work well under pressure. A bachelor's degree in hospitality management, business, or a related field is helpful, but not required. Above all, you must be passionate about providing exceptional customer service and creating unforgettable experiences for clients.

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Job Duties and Responsibilities

  • Coordinate food and beverage services for events and meetings.
  • Communicate with clients to gather event details and execute their requirements.
  • Generate sales leads and secure business through effective negotiations and proposals.
  • Manage event timelines and logistics, and ensure timely delivery of services.
  • Collaborate with vendors to deliver high-quality services and products.
  • Conduct site visits to evaluate venues and recommend appropriate arrangements.
  • Ensure compliance with policies, procedures, and safety standards.
  • Maintain accurate records of sales, contracts, and billing information.
  • Provide exceptional customer service and warmly greet clients during events.
  • Continuously develop relationships with clients and identify opportunities to cross-sell and up-sell event services.

Experience and Education Requirements

If you want to be a Catering Sales Coordinator in the Hospitality industry, you'll need a mix of education and experience to get the job. Usually, employers want to see a high school diploma or GED, along with some experience working in food service, catering or event planning. Community college or vocational training in hospitality or business management can also be helpful. The most important skills are communication and organization, so you should be able to talk with clients and vendors clearly and concisely, plan events and coordinate staff. Attention to detail and time management are also vital. If you're a good problem-solver and can handle multi-tasking, you could enjoy a successful career in catering sales.

Salary Range

Catering Sales Coordinators in the United States can expect to earn a salary range of $30,000 to $60,000 per year, depending on years of experience and location. Those with more experience and in larger metropolitan areas can command higher salaries. In Canada, the average salary for a Catering Sales Coordinator is around CAD $40,000 per year. In the United Kingdom, the average salary for this role is around £20,000 to £30,000 per year. Salaries may also vary depending on the type of company, such as hotels or event planning firms. A strong understanding of sales tactics and customer service is a must for this position.



Career Outlook

Being a Catering Sales Coordinator is a promising career path in the hospitality industry. According to the Bureau of Labor Statistics (BLS), the employment of meeting, convention, and event planners, which includes Catering Sales Coordinators, is projected to grow 8 percent from 2019 to 2029, which is faster than the average for all occupations. This growth is due to the increased demand for meetings and events that are vital to organizations’ success. Additionally, as hotels and restaurants continue to expand, the need for skilled Catering Sales Coordinators also increases. This means that job opportunities will continue to emerge in the next 5 years, making it a stable career option for those interested in the field.

Frequently Asked Questions (FAQ)

Q: What does a Catering Sales Coordinator do?

A: A Catering Sales Coordinator is responsible for coordinating catering events, from initial client contact to the execution of the event. This includes building relationships with clients, menu planning, and overseeing the logistics of the event.

Q: What are the educational qualifications required for a Catering Sales Coordinator?

A: A high school diploma is the minimum educational requirement for this job. However, a degree in hospitality or business management can be helpful in securing the job.

Q: What skills are needed to be successful in this role?

A: Good organizational, communication and interpersonal skills are important, as is the ability to multitask and problem solve. Knowledge of catering industry and sales and marketing techniques are desired.

Q: What kind of catering events does a Catering Sales Coordinator handle?

A: They are responsible for coordinating events such as corporate meetings, weddings, and social events. Their role is to ensure that the event is executed smoothly and within budget.

Q: What is the difference between a Catering Sales Coordinator and a Catering Manager?

A: The Catering Sales Coordinator is responsible for sales and coordinating the event. The Catering Manager is responsible for overseeing the execution of the event. However, some companies may combine these roles into one position.

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