Marketing Professor

Last Updated:
September 19, 2023

Job Description Overview

A Marketing Professor job description refers to an expert in the education industry who teaches about various marketing concepts, including consumer behavior, research methods, and strategic planning. These professionals create and deliver lectures, design exams, evaluate assignments, and provide feedback to students. They are responsible for developing lesson plans, case studies, and reading materials that help students enhance their knowledge in marketing. A Marketing Professor may also conduct research, publish articles, and present findings at conferences, which helps the academic community to understand the latest trends and best practices in marketing. To become a Marketing Professor, one needs a combination of academic qualifications, such as a Master's or Doctorate in Marketing or a related field, coupled with several years of industry experience as a marketer. Apart from teaching and researching, a Marketing Professor job description may include mentoring colleagues and advising students on career prospects in the field of Marketing.

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Job Duties and Responsibilities

• Teach students marketing concepts, principles and theories

• Develop course materials and lesson plans, including handouts and assignments

• Evaluate student performance through assessments and exams

• Provide guidance and support to students outside of class time

• Stay current with industry trends and advancements to update courses accordingly

• Conduct research in the field of marketing to contribute to the industry's knowledge base

• Collaborate with colleagues to align curriculum and teaching methodologies

• Participate in departmental meetings and university events

• Maintain an active network of professionals in the field of marketing.

Experience and Education Requirements

To become a marketing professor in the education industry, you usually need to have a combination of education and experience. This means earning at least a master's degree in marketing or a related field, and often a doctoral degree is preferred. In addition, you need to have experience working in the marketing field. This could involve working in advertising, brand management, or public relations. It's also important to have teaching experience, whether it's as a graduate teaching assistant or as a full-time instructor. Along with education and experience, you should have a passion for teaching and a desire to help students learn about marketing concepts and strategies.

Salary Range

A Marketing Professor is an expert in the field of marketing, who is responsible for delivering lectures, designing and executing academic courses to students in the Education industry. If you're wondering about Marketing Professor salary range, in the United States, the average annual salary is approximately $85,154. Entry-level Marketing Professors can expect to earn around $50,000 while experienced Professors can make up to $151,000 per year. 

The salary range for Marketing Professors varies depending on geographic location, experience, and level of qualification. In other countries, such as the United Kingdom, Marketing Professors can earn a salary ranging from £34,000 to £60,000 per year. In Australia, the salary range for Marketing Professors is between AUD 94,000 and AUD 190,000 annually. 


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Career Outlook

Marketing professors in the education industry can expect a steady demand for their services over the next 5 years. According to the Bureau of Labor Statistics, college and university teaching jobs are projected to grow by 9% from 2019 to 2029, which is faster than the average for all occupations. This means that there will be more job opportunities for marketing professors who have a passion to teach and want to share their knowledge with the next generation of marketers.

Moreover, marketing is a vital part of any business, and a marketing professor's expertise is highly valued in the industry. Companies are increasingly turning to marketing professors for insights into consumer behavior, brand management, and marketing strategy. Therefore, marketing professors who can combine their academic knowledge with practical experience in the industry will be in high demand.

In conclusion, the career outlook for marketing professors in the education industry over the next five years is bright. Job prospects are expected to grow, and the demand for their skills in the industry continues to increase. So, if you are passionate about marketing and love to teach, being a marketing professor is a great career choice.

Frequently Asked Questions (FAQ)

Q: What does a marketing professor do?

A: A marketing professor teaches marketing courses to students, conducts research in marketing fields, and engages in professional development and service activities.

Q: Where do marketing professors work?

A: Marketing professors work in universities, colleges, and other educational institutions.

Q: What qualifications do I need to become a marketing professor?

A: To become a marketing professor, you need a Ph.D. in Marketing or a related field, research experience, teaching experience, and a strong track record of publications in marketing journals.

Q: What skills are required for a successful career as a marketing professor?

A: Strong communication, presentation, and writing skills, as well as excellent analytical, research, and critical thinking skills, are essential for a marketing professor.

Q: How much can I expect to earn as a marketing professor?

A: Salaries for marketing professors vary depending on factors such as educational institution, level of education, and years of experience. The average salary is between $60,000 to $130,000 per year.

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