NBA Corporate Partnership Sales Manager

Last Updated:
September 19, 2023

Job Description Overview

The NBA Corporate Partnership Sales Manager job description includes developing and implementing strategies to increase corporate sponsorship, generate revenue, and build relationships amongst corporations within the sports industry. This role requires creating unique marketing opportunities and campaigns that align with the goals and objectives of corporate partners. The NBA Corporate Partnership Sales Manager should have exceptional communication, sales, and negotiation skills to successfully close deals with potential clients, maintain client relationships, oversee partnership activation, and collaborate with the marketing team to ensure the delivery of successful partnership campaigns. Candidates must have a deep understanding of the sports industry and have experience in partnership sales, event management, or marketing. A Bachelor's degree in Business Administration, Marketing, or a related field is preferred. The NBA Corporate Partnership Sales Manager job description demands resilience, strategic thinking, and a passion for delivering exceptional partnerships that benefit both the corporation and the sports team.

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Job Duties and Responsibilities

  • Builds relationships with companies to create partnerships for the NBA team
  • Develops sales strategies to increase corporate partnership revenue 
  • Works with companies to create unique and profitable sponsorship packages 
  • Tracks and manages partnership agreements and contracts 
  • Collaborates with other departments within the NBA organization to create and execute successful activation plans 
  • Provides exceptional customer service to partners to ensure satisfaction and continued partnership 
  • Develops presentations and proposals to pitch partnership opportunities to potential new partners 
  • Analyzes market trends and competitors to stay competitive and relevant in the industry 
  • Collaborates with marketing team to create and execute promotional campaigns for partners 
  • Attends and participates in industry events to stay up-to-date on trends and network with potential partners.

Experience and Education Requirements

To land a job as an NBA Corporate Partnership Sales Manager, you need a combination of education and experience. A bachelor's degree in Marketing, Business Administration, or Sports Management is commonly required. Some employers may prefer a master's degree. In terms of experience, you will need a track record of successful sales in the sports industry. This could include previous roles selling corporate partnerships, sponsorships, or advertising for a sports team or venue. Strong communication, organization, and negotiation skills are essential. You also need to have a passion for sports, stay up to date with industry news, and be willing to work long hours, including during games and events.

Salary Range

If you're looking to become an NBA Corporate Partnership Sales Manager, you're probably also interested in knowing what kind of salary range you can expect to earn. On average, the salary range for this position in the United States is between $65,000 to $120,000 per year, according to Glassdoor. However, some top Sales Managers can earn significantly more. For example, in the Los Angeles area, salaries can go up to $180,000 per year.

In Canada, the average salary for a Sales Manager in the sports industry is around C$81,000 per year, according to PayScale. In Australia, the average salary for a Corporate Sales Manager in the sports industry is around AUD $92,000 per year, according to Indeed.

Overall, the NBA Corporate Partnership Sales Manager salary range varies based on location, experience, and performance. The larger the market, the higher the base salary, and the more experience and proven track record can lead to more bonuses and commissions. 


• Glassdoor. (n.d.). NBA Corporate Partnership Sales Manager Salaries. Retrieved April 20, 2021, from,38.htm

• PayScale. (n.d.). Sales Manager, Sports Industry Salary in Canada. Retrieved April 20, 2021, from

• Indeed. (n.d.). Corporate Sales Manager Salaries in Australia. Retrieved April 20, 2021, from

Career Outlook

The career outlook for an NBA Corporate Partnership Sales Manager in the sports industry over the next 5 years looks promising. According to a report by Forbes, the global sports market is expected to reach $614.1 billion by 2022, with an annual growth rate of 5.8%. This growth will lead to more job opportunities in the sports industry, including roles in corporate partnership sales.

As sports teams and leagues continue to expand their reach on a global level, corporate partnership sales managers play a vital role in securing and maintaining sponsorships and partnerships. In addition, with the rise of digital media and social media platforms, there are even more opportunities for sales managers to develop creative campaigns and activations for their partners.

Overall, the job outlook for NBA Corporate Partnership Sales Managers is positive, with a growing sports market and continued demand for sponsorships and partnerships.

Frequently Asked Questions (FAQ)

Q: What does an NBA Corporate Partnership Sales Manager do?

A: They create sponsorships and partnerships between NBA teams and corporate entities, selling advertising space and other promotional opportunities to generate revenue for the team.

Q: What skills does a successful NBA Corporate Partnership Sales Manager need?

A: They should have sales experience, negotiation and networking skills, and solid communication abilities to manage relationships with partners.

Q: What is the qualification required to become an NBA Corporate Partnership Sales Manager?

A: Bachelor’s degree in business administration, sports management or related field, plus relevant work experience in sales, marketing, or sports management.

Q: What is a typical day like for a NBA Corporate Partnership Sales Manager?

A: They spend their workday traveling to meetings, forecasting sales opportunities, developing partnership proposals, and building relationships with brands, clients, and team executives.

Q: How much do NBA Corporate Partnership Sales Managers make?

A: On average, NBA Corporate Partnership Sales Managers typically receive a salary between $75,000 and $150,000 per year, and may also earn bonuses based on performance.

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