NFL Business Development Manager

Last Updated:
September 19, 2023

Job Description Overview

An NFL Business Development Manager is responsible for creating and implementing strategies to grow the league's revenue and fan base. They work with teams, broadcasters, sponsors, and other stakeholders to identify potential business opportunities and turn them into profitable ventures. This job requires excellent communication and negotiation skills, as well as the ability to analyze market trends and consumer behavior.

NFL Business Development Managers also oversee the licensing of the league's intellectual property, negotiate media rights agreements, and develop new digital and mobile platforms to engage fans. They collaborate with other departments within the league, such as marketing and operations, to ensure consistency and alignment of goals.

To succeed in this role, candidates should have a strong background in business development, preferably in the sports industry, and a deep understanding of the NFL's brand and values. They should also be able to work well under pressure and thrive in a fast-paced, dynamic environment.

Overall, the NFL Business Development Manager job description entails managing and driving revenue growth strategies for the National Football League.

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Job Duties and Responsibilities

  • Identify new business opportunities for the NFL
  • Build relationships with potential partners and sponsors
  • Negotiate contracts and partnerships
  • Set revenue goals and develop strategies to meet them
  • Analyze market trends and competition
  • Collaborate with internal teams to execute marketing campaigns
  • Provide regular reports on performance and progress
  • Manage budgets and expenses related to partnerships and sponsorships
  • Attend industry events and conferences to network and promote the NFL

Experience and Education Requirements

To become an NFL Business Development Manager, you need a mix of education and experience. Generally, you'll need a bachelor's degree in a related field like business, sports management or marketing. This program will provide you with financial, analytical, and critical thinking skills that are required to work in this field. However, having a master's degree can give you an edge over other applicants. On top of the degree, you'll need some experience working in sales, marketing, or business development. This experience should preferably be in a sports-related setting. Having excellent communication, analytical, and interpersonal skills can help you stand out from other candidates. Get some experience in the relevant field before applying, and make sure your qualifications are outstanding.

Salary Range

As an NFL Business Development Manager, you can expect to earn a good salary in the sports industry. According to Glassdoor, the average salary for this position is around $88,000 per year in the United States, with a range of $65,000 to $121,000. Of course, this can vary based on experience, location, and other factors. 

In other countries, such as Canada and the UK, the salary range for a similar position is slightly lower, with an average of around CAD $60,000 to CAD $85,000 and £35,000 to £50,000, respectively. 

It's worth noting that salaries for this role can also vary depending on the specific NFL team or organization you work for. Some may offer higher salaries or more lucrative bonuses and benefits. 

Overall, for those looking to pursue a career as an NFL Business Development Manager, the salary range is quite competitive and can provide a comfortable income. 


  • Glassdoor's NFL Business Development Manager salary range
  • Indeed's salary data for Canada 
  • Totaljobs' salary data for the UK

Career Outlook

The career outlook for an NFL Business Development Manager looks promising over the next five years as the demand for professionals with a strong business acumen in the sports industry is on the rise. According to a report by the Bureau of Labor Statistics, the employment of advertising, promotions, and marketing managers is projected to grow by 10 percent from 2016 to 2026. This growth can be attributed to the increasing popularity of sports and the rise in investments in the industry. Additionally, the NFL is constantly expanding its reach to new markets, creating new opportunities for business development managers to explore. Opportunities for growth in the field are expected to remain high over the next five years.

Frequently Asked Questions (FAQ)

Q: What does a NFL Business Development Manager do?

A: A NFL Business Development Manager is responsible for identifying and creating revenue-generating opportunities for the league through partnerships, sponsorships, and licensing deals.

Q: What skills are important for a NFL Business Development Manager to possess?

A: Strong communication and negotiation skills, business acumen, analytical skills, and a strong understanding of the sports industry are critical for success in this role.

Q: How do NFL Business Development Managers find new opportunities for revenue generation?

A: They research potential partners, evaluate their viability, and negotiate mutually beneficial deals that promote the NFL brand and generate revenue.

Q: What are the benefits of partnering with the NFL for businesses?

A: Partnerships with the NFL provide valuable exposure and increased visibility, as well as the ability to engage with the large and loyal fan base of the league.

Q: What kind of educational background is required for this role?

A: A Bachelor's degree in Business, Marketing, or a related field is typically required, with additional experience in business development or sales preferred. Knowledge and interest in football is also a plus.

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