NFL Community Relations Coordinator

Last Updated:
September 19, 2023

Job Description Overview

The NFL Community Relations Coordinator job description entails the development and execution of community outreach initiatives by National Football League (NFL) teams. The coordinator is responsible for organizing charitable events, programs, and community relations efforts that benefit the community and promote the team brand. This includes working with players, coaches, staff, and community partners to develop and implement programs focused on education, health, and youth development. The coordinator must also communicate effectively with the media, donors, and community partners to ensure maximum exposure for the team's community efforts. This job requires strong organizational skills, communication skills, and a passion for making a positive impact on the community. Candidates must have a background in public relations, non-profit management, or a related field. The ideal candidate is self-motivated, detail-oriented, and able to work well under pressure while meeting deadlines.

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Job Duties and Responsibilities

  • Plan and execute community outreach programs and events to strengthen the team's relationship with the local community
  • Coordinate and assist players and coaches in their participation in community service initiatives
  • Develop and maintain partnerships with local organizations and charities to support philanthropic efforts
  • Facilitate player appearances at community events and organize team visits to local hospitals, schools, and youth centers
  • Manage community engagement budgets and track expenses related to community relations efforts
  • Work closely with the team's marketing and communications departments to promote community initiatives and coordinate media coverage
  • Help manage the team's response to community issues and crises, including organizing community meetings and outreach efforts
  • Assist with planning and logistics for the team's charitable fundraising events, auctions, and donation drives. 
  • Facilitate logistics for team-sponsored youth football camps and clinics, including recruiting coaches and players to help with the events.

Experience and Education Requirements

To become an NFL Community Relations Coordinator, you'll need a mix of education and experience. Typically, a bachelor's degree in a related field like marketing, communications or sports management is required. Sometimes, employers are looking for candidates with a master's degree. On the experience side, you'll need a minimum of 2-3 years working in community relations, communications or public relations.  Additionally, experience working with non-profits or in event planning can be helpful. Strong communication, leadership and organizational skills are also important. Employers want someone who can work with people of all backgrounds and who has a passion for community outreach.

Salary Range

An NFL Community Relations Coordinator is responsible for handling the relationship between the NFL and the community. They are expected to plan and manage events, work closely with community leaders, and develop initiatives to foster a positive relationship between the NFL and fans. If you're wondering about the salary range for this position, in the United States, it ranges from $35,000 to $60,000 annually. However, salary figures can vary widely depending on experience, geographic location, and employer. In Canada, the average salary for this position is $40,000 per year. In the UK, Sports Industry reports an average salary of £28,000 per year. So, if you have a passion for sports and community engagement, a career as an NFL Community Relations Coordinator could be a great fit for you.





Career Outlook

The career outlook for a NFL Community Relations Coordinator in the sports industry is promising over the next five years. According to the Bureau of Labor Statistics, employment opportunities for public relations specialists are expected to grow 7% from 2019 to 2029, which is faster than the average for all occupations. As the NFL places an emphasis on community outreach and social responsibility, the need for Community Relations Coordinators will likely increase. Additionally, the recent focus on social justice and activism in the sports industry provides opportunities for initiatives and partnerships with local communities. Overall, it's a competitive field, but those who are passionate about making a positive impact through sports have a bright future ahead.

Frequently Asked Questions (FAQ)

Q: What does a NFL Community Relations Coordinator do?

A: They oversee and organize community outreach programs for their NFL team, working with players, coaches, and local organizations to promote positive impact in the community.

Q: What skills are necessary to be a NFL Community Relations Coordinator?

A: Strong communication, organization, and leadership skills, as well as a passion for community service and a understanding of the NFL brand and its values.

Q: What kind of events and activities does the NFL Community Relations Coordinator plan?

A: They plan a variety of events including charity fundraisers, youth football camps, educational programs, and volunteer opportunities, always with the goal of making a positive impact in the community.

Q: What is a typical day like for a NFL Community Relations Coordinator?

A: A typical day might include meeting with local charities, coordinating team visits to schools or hospitals, organizing volunteer opportunities for players and staff, and planning upcoming community events and initiatives.

Q: How do you become a NFL Community Relations Coordinator?

A: A bachelor's degree and related experience in community service or sports management is typically required. Building a strong network and gaining volunteer experience can also help in landing a position in this competitive industry.

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