NFL Partnership Director

Last Updated:
September 19, 2023

Job Description Overview

As an NFL Partnership Director, your job in the sports industry is to create and maintain partnerships between the NFL and other organizations. Your key responsibilities include identifying potential partners, negotiating contracts, developing marketing campaigns, and managing relationships with current partners.

You'll work closely with marketing teams, sales departments, and clients to ensure that branding strategies align with both the NFL's goals and the partner's business objectives. Your job requires excellent communication skills, attention to detail, and the ability to work under pressure.

To succeed in this role, you'll need a Bachelor's degree in business, marketing, or a related field, as well as several years of related work experience. You should have a good understanding of the NFL and the sports industry as a whole, as well as a deep knowledge of marketing and branding. A strong network of contacts in the industry is also beneficial.

Overall, the NFL Partnership Director job description requires a strategic thinker who thrives in a fast-paced, collaborative environment, and is dedicated to building successful partnerships that benefit both the NFL and its partners.

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Job Duties and Responsibilities

  • Building relationships with NFL teams and other key partners
  • Negotiating and securing partnerships with companies in various industries
  • Developing and implementing strategies to drive revenue growth through partnerships
  • Collaborating with internal teams to ensure successful execution of partnership activations
  • Analyzing market trends and identifying new partnership opportunities
  • Conducting research and presenting findings to senior leadership
  • Participating in industry events and conferences to stay up-to-date on industry trends
  • Managing budgets and allocating resources for partnership initiatives
  • Ensuring compliance with all legal and contractual agreements related to partnerships.

Experience and Education Requirements

To become an NFL Partnership Director, you'll need a mix of education and experience. Generally, you'll need a bachelor's degree in a subject such as business administration, sports management, or marketing. This degree will teach you the necessary knowledge and skills to market and manage the NFL's sponsorship partnerships. Additionally, you'll need years of experience in sports advertising, sales, or account management. This will give you the practical experience and perspective needed to thrive in the fast-paced and ever-changing sports industry. It's also important to have strong communication skills, as you will be working with various teams and companies to create successful partnerships for the NFL.

Salary Range

If you're curious about the salary range for an NFL Partnership Director in the sports industry, the expected salary can vary depending on various factors such as experience, location, and size of the company. However, according to Glassdoor, the average salary range for an NFL Partnership Director in the United States is between $91,000 to $210,000 annually. This range comprises of a base salary and additional compensation, such as bonuses and profit sharing. Salary may vary depending on the location, with professionals in New York City and Los Angeles earning higher salaries than in other cities. In the United Kingdom, Partnership Directors earn an average salary of £85,000 ($116,881) annually. Overall, the salary range for an NFL Partnership Director can be quite generous, but is largely determined by career trajectory and expertise.  


  1. Glassdoor -,26.htm 
  2. Payscale - 
  3. Totaljobs -

Career Outlook

The career outlook for a NFL Partnership Director in the sports industry looks promising over the next five years. According to the Bureau of Labor Statistics, the employment of top executives like Partnership Directors is projected to grow by 4% from 2019 to 2029. This growth is due to the growing importance of partnerships in the sports industry and the increasing number of businesses looking to expand their brand awareness through partnerships with professional sports organizations like the NFL. 

NFL Partnership Directors are responsible for managing and developing relationships with corporate partners for the NFL, which includes negotiating contracts and executing promotions. The job requires excellent communication, negotiation, and relationship-building skills. With the NFL's continued popularity and vast corporate sponsorship opportunities, the demand for Partnership Directors is expected to remain high. Overall, the future looks bright for the career of a NFL Partnership Director.

Frequently Asked Questions (FAQ)

Q: What is a NFL Partnership Director?

A: A NFL Partnership Director is responsible for managing partnerships between the NFL and other companies, developing and executing partnership strategies and overseeing contracts.

Q: What are the primary duties of a NFL Partnership Director?

A: The primary duties of a NFL Partnership Director include managing partnerships, developing strategies, reviewing contracts, building relationships with potential and existing partners, and ensuring that all partnerships are profitable.

Q: What qualifications do I need to become a NFL Partnership Director?

A: To become a NFL Partnership Director, you should have a Bachelor's degree in Business Administration, Marketing, or related fields, have years of experience in partnership management, excellent communication and leadership skills, as well as knowledge of the sports industry.

Q: What are the benefits of working as a NFL Partnership Director?

A: As a NFL Partnership Director, you will have the opportunity to work with top companies, build relationships with key players in the sports industry, and attend NFL games and events. You will also have the opportunity to advance your career and earn a considerable salary.

Q: What challenges do NFL Partnership Directors face on a daily basis?

A: Some challenges that NFL Partnership Directors face include managing multiple partnerships, dealing with tough competitors, negotiating contracts, and ensuring that all partners are satisfied with the partnership agreement. Additionally, they have to keep up with the ever-changing sports industry trends and updates.

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