NFL Partnership Manager

Last Updated:
September 19, 2023

Job Description Overview

An NFL Partnership Manager job description involves working in the sports industry to oversee partnerships between the NFL and various organizations. They are responsible for securing and maintaining sponsorships, partnerships, and endorsements with organizations that align with the NFL's brand and values. 

The manager will collaborate with various departments within the NFL organization to execute marketing campaigns, events, and promotions. They will also ensure that sponsorships are being utilized to their full potential through coordinating events, promotions, and other marketing initiatives.

The NFL Partnership Manager will be expected to have excellent communication skills, the ability to negotiate contracts, and knowledge of marketing and branding strategies. A Bachelor's degree in business or a related field is typically required for this position, along with years of experience in the sports industry.

If you have a passion for sports, business, and marketing, an NFL Partnership Manager job may be the perfect fit for you.

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Job Duties and Responsibilities

  • Develop and maintain relationships with NFL teams, sponsors, and other partners
  • Identify new revenue opportunities and pitch partnership ideas to potential clients
  • Collaborate with internal teams to execute partnership activations and ensure partner satisfaction
  • Attend meetings and events to represent the NFL and its partners
  • Track and report on partnership performance metrics
  • Negotiate and finalize partnership contracts and agreements
  • Stay up-to-date on industry trends and provide recommendations for improving partnerships
  • Monitor partner budgets and ensure expenses are within approved limits
  • Ensure compliance with NFL and partner brand standards and guidelines.

Experience and Education Requirements

To be a NFL Partnership Manager, you need a mix of education and experience. Most employers require a bachelor's degree in sports management, business administration or a related field. An MBA is preferred by some employers. You should also have solid experience in sales, product management or marketing, with experience in the sports industry preferred. 

You should have excellent communication, negotiation, and interpersonal skills, as well as the ability to work in a team setting. You should have a good understanding of the NFL and its operations, and a keen interest in sports. Strong analytical skills and the ability to think creatively to drive revenue growth are also important. A track record of successfully managing partnerships and driving increased revenue is a plus.

Salary Range

An NFL Partnership Manager salary range can be expected to fall between $70,000 to $200,000 per year in the United States, depending on experience and the size of the sports organization. According to Glassdoor, the average salary for this role is around $93,000 per year. However, this can increase to upwards of $150,000 per year with additional experience and qualifications. In Canada, the annual salary can range from CAD $55,000 to CAD $117,000. In the UK, the average salary is £42,000 per year.


  • Glassdoor:,24.htm
  • PayScale:
  • Indeed:

Career Outlook

The career outlook for an NFL Partnership Manager in the sports industry over the next 5 years is promising, with a growing demand for experienced professionals in this field. According to research conducted by the Bureau of Labor Statistics (BLS), employment opportunities for sports management positions are expected to grow by 13% from 2016 to 2026, which is faster than the average growth rate for all occupations.

As the NFL continues to expand its business operations, it is expected that the demand for partnership managers will also increase. With many companies looking to partner with sports teams to increase brand visibility and reach a wider audience, there will be ample opportunities for qualified individuals who can develop and manage successful partnerships.

Overall, the career outlook for an NFL Partnership Manager looks bright, with plenty of room for growth and development in the coming years.

Frequently Asked Questions (FAQ)

Q: What does a NFL Partnership Manager do?

A: An NFL Partnership Manager is responsible for managing and cultivating relationships with sponsors, advertisers, and media partners.

Q: What qualifications do I need to become a NFL Partnership Manager?

A: You typically need a bachelor's degree in marketing, business, or a related field. Relevant experience in account management or sponsorship may be required.

Q: What skills are necessary to be successful in this role?

A: Strong communication and negotiation skills, creativity, strategic thinking, and the ability to build and maintain strong relationships are essential for success as an NFL Partnership Manager.

Q: What types of companies do Partnership Managers work with?

A: Partnership Managers work with a variety of companies, including corporate sponsors, media companies, advertising agencies, and non-profit organizations.

Q: What are the job prospects for Partnership Manager roles?

A: Job prospects are generally positive, with growth expected in the sports industry and increased demand for sponsorship and partnership opportunities. However, competition for positions can be high, so relevant experience and strong relationships are important for securing roles in this field.

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