NFL Public Relations Coordinator

Last Updated:
September 19, 2023

Job Description Overview

An NFL Public Relations Coordinator job description involves handling media relations, creating promotion campaigns, and organizing events for the NFL. A Public Relations Coordinator works on behalf of the NFL teams and the league office to maintain the public image of the NFL. Their primary role is to help promote and enhance the organization's reputation by developing strategies to create positive awareness and manage any negative publicity. 

This job requires exceptional communication, organizational, and interpersonal skills. The coordinator prepares press releases, manages media personnel, and builds relationships with journalists and other media outlets. They make sure that all events, interviews and news releases are properly scheduled and executed to promote the good reputation of the NFL. In addition, they must also be adept at managing budgets, contracts, and resources. 

The goal of an NFL Public Relations Coordinator is to present the NFL positively to fans, media, and various stakeholders by managing and coordinating all external communications. If you are interested in a career in sports and have excellent communication skills, you might want to consider this job position.

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Job Duties and Responsibilities

  • Manage communication between the NFL team and media outlets
  • Write and distribute press releases and media advisories
  • Arrange and conduct interviews with coaches, players, and team executives
  • Monitor media coverage of the team and provide timely responses if needed
  • Organize and coordinate team events such as press conferences and media days
  • Develop and implement media relations plans
  • Assist with social media content creation and monitoring
  • Serve as a liaison between the team and other NFL organizations, such as the league office and other teams' public relations departments
  • Provide support to other departments within the organization, such as marketing and community relations.

Experience and Education Requirements

To be a NFL Public Relations Coordinator, employers generally look for applicants with a bachelor's degree in a related field such as sports management, journalism, or public relations. It's beneficial to have experience with sports media relations, communication, and writing. Moreover, coordinators often work with high profile clients, and need to have excellent interpersonal skills. It's also common for job postings to require proficiency with social media platforms, as publicists often use them to promote games and events. Experience working with the NFL or other professional sports teams is a plus, as is a deep knowledge of the sport and its players.

Salary Range

An NFL Public Relations Coordinator is responsible for handling media relations, managing press releases, executing public relations campaigns, and managing social media accounts. The salary range for this position in the United States typically falls between $35,000 to $80,000 annually. However, the salary range may vary depending on the candidate's experience, education, location, and the team they work for. In countries like the United Kingdom and Australia, the average salary for a public relations coordinator in the sports industry is around £24,000 to £30,000 ($32,000 to $40,000) and AU$50,000 to AU$70,000 ($36,000 to $50,000) respectively. 



Career Outlook

If you're interested in a career in sports and have great communication skills, then becoming an NFL Public Relations Coordinator is something to consider. The good news is that the job prospects for this career are looking great. According to the US Bureau of Labor Statistics, the employment of public relations specialists is expected to grow by 7% between 2019 to 2029, faster than the average for all occupations. With the increasing demand for sports news and the continuous growth of the NFL, the need for PR professionals in the industry is also expected to rise. To thrive in this field, one needs to keep up with the latest trend and technologies and be able to tell a good story.

Frequently Asked Questions (FAQ)

Q: What does an NFL Public Relations Coordinator do?

A: An NFL Public Relations Coordinator is responsible for managing the communication between the NFL and the public. They handle media relations, social media management, and coordinate press conferences and events.

Q: Do I need a degree to become an NFL Public Relations Coordinator?

A: Yes, candidates typically need a Bachelor's degree in Public Relations, Communications, or a related field. Relevant work experience is also preferred.

Q: What are the skills required for this job?

A: Strong communication and interpersonal skills, knowledge of social media, media relations and crisis management, attention to detail, event planning, and ability to work under pressure are all essential skills for an NFL Public Relations Coordinator.

Q: What is the job outlook for NFL Public Relations Coordinators?

A: The job outlook for Public Relations Coordinators is expected to grow 6% from 2019-2029, which is faster than average. However, competition for jobs in the sports industry is high and often requires prior experience.

Q: What is the salary range for NFL Public Relations Coordinators?

A: The salary range for Public Relations Coordinators in the sports industry ranges from $40,000-$80,000 per year, depending on experience and location.

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