NFL Publicist

Last Updated:
September 19, 2023

Job Description Overview

An NFL Publicist is a crucial member of any sports team's staff. Their primary responsibility is to manage the public image of the National Football League (NFL) and its players. They work with the media to ensure the league's message is being accurately represented in the press. This involves writing press releases, setting up interviews, and providing background information as needed.

In addition to working with the media, an NFL Publicist also works closely with the team's internal communications staff. They help to coordinate events and appearances for players, and they work to ensure that the team's brand is being effectively promoted both on and off the field.

To be successful in this role, one must have excellent communication and organizational skills. They must be able to manage multiple projects simultaneously, and they must be able to work effectively under pressure. A background in public relations or journalism is helpful, but not required.

Overall, an NFL Publicist job description is an exciting and fast-paced opportunity for anyone interested in a career in sports communications.

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Job Duties and Responsibilities

  • A publicist for the NFL is responsible for managing and promoting the league's image and brand.
  • They create press releases and media materials that communicate league news, updates, and stories to reporters, media outlets, and fans.
  • They work with the media to coordinate interviews, press conferences, and photo opportunities with players, coaches, and other league officials.
  • They maintain relationships with key media outlets and reporters to foster positive coverage and maintain credibility.
  • They monitor media coverage of the league and respond to negative news stories, rumors, and criticism as necessary.
  • They help to plan and execute NFL events, including the draft, Pro Bowl, and Super Bowl, to ensure maximum visibility and exposure.
  • They work closely with other departments of the NFL, including marketing, social media, and community relations, to ensure that all communications are coherent and on-message.
  • They assist in crisis management to protect the league's reputation and image during times of controversy or negative publicity.
  • They must have strong communication, interpersonal, and organizational skills, as well as deep knowledge of the NFL and the sports industry.

Experience and Education Requirements

To become an NFL Publicist, you need a mix of education and experience. You typically need a college degree in communications, public relations, or a related field. Having experience in the sports industry is also very important. You can gain this by working in sports media, sports marketing, or even at a college athletic department. The NFL Publicist role involves promoting the NFL and its teams to fans, the media, and sponsors. It's a high-profile job that requires excellent communication, organization, and marketing skills. If you have a passion for sports and a talent for promoting them, this could be a great career for you.

Salary Range

An NFL publicist is responsible for managing the image and public relations of football teams and players. According to Glassdoor, the average annual salary for an NFL Publicist in the United States is around $75,000. However, salaries can range from $50,000 to $110,000 depending on experience and location. 

In other countries, like the United Kingdom, publicist salaries in sports also vary depending on the sector and experience. For example, a PR Manager in the sports industry can earn an average of £50,000 ($70,000 USD) per year. 

It's worth noting that salaries in the NFL often come with added incentives such as bonuses, commissions, and perks such as tickets, exclusive merchandise, and discounts. It's a highly competitive industry, and experience and networking can be key to securing a higher salary. 


  • Glassdoor:,13.htm
  • PR Week UK:

Career Outlook

The career outlook for NFL publicists in the sports industry in the next five years appears to be stable. According to the Bureau of Labor Statistics, the employment of public relations specialists is projected to grow 6 percent from 2018 to 2028, which is about as fast as the average for all occupations. With the NFL continuing to be a popular sport in the United States, it's likely that there will be a continued demand for publicists to create and maintain a positive image for teams and players. Additionally, as sports and social media continue to intersect, the need for skilled publicists who can navigate this intersection will likely increase. Therefore, pursuing a career as an NFL publicist could be a smart choice for those interested in sports and communication.

Frequently Asked Questions (FAQ)

Q: What is an NFL Publicist?

A: An NFL Publicist is a professional who handles communications between the NFL team, its players, and the media. Their job is to manage publicity for the team by writing press releases, arranging media interviews, and assisting with social media.

Q: What qualifications do I need to become an NFL Publicist?

A: A Bachelor's degree in communications, journalism, public relations or a related field is preferred. Candidates with experience in marketing, advertising or journalism are also considered. Strong communication, writing, and networking skills are essential.

Q: What are the responsibilities of an NFL Publicist?

A: An NFL Publicist is responsible for managing and coordinating all media-related activities for the team. They write press releases, arrange interviews, and manage the team's website and social media accounts. They also communicate with the team's players and coaches.

Q: What are the work hours for an NFL Publicist?

A: The work hours for an NFL Publicist vary depending on the season and game schedule. They may work long hours during the season and on game days. They may also work weekends and holidays when there are games or events.

Q: What is the salary range for an NFL Publicist?

A: The salary for an NFL Publicist varies depending on experience, education, and team. The average salary range is between $50,000 to $100,000 per year. Publicists for popular NFL teams may earn more.

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