NFL Sales Coordinator

Last Updated:
March 13, 2023

Job Description Overview

An NFL Sales Coordinator job description entails working in the sports industry to support sales teams in their efforts to sell NFL-related products and services. The job requires excellent communication and organization skills to coordinate sales activities such as lead generation, prospecting, and customer relations management. The coordinator may generate presentations, reports and plan events to market NFL products and services. They may work with the marketing department to coordinate promotions, manage social media accounts, and develop marketing materials such as brochures and posters. Additionally, they may help manage sales pipelines and track sales metrics for the NFL Sales team.

The coordinator typically holds a Bachelor’s degree in a related field or has relevant work experience. With strong computer skills and knowledge of the NFL, the Sales Coordinator performs administrative tasks to help the sales team increase sales revenue. Joining a team of passionate, dedicated professionals in the sports industry makes the NFL Sales Coordinator job description suitable for a self-driven team player who is comfortable multi-tasking daily.

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Job Duties and Responsibilities

  • Assist sales team with daily tasks and administrative duties
  • Maintain client database and generate reports for management
  • Coordinate and book client appointments and stadium tours
  • Develop and execute targeted sales campaigns
  • Assist in the planning and execution of sales events and client appreciation events
  • Provide customer service and support to clients
  • Ensure timely delivery of client contracts and invoices
  • Assist with the creation and distribution of marketing materials and sales presentations
  • Assist with inventory management and fulfillment of merchandise orders
  • Maintain a positive and professional relationship with clients and internal departments.

Experience and Education Requirements

To be an NFL Sales Coordinator, you usually need a college degree in sales, marketing, or sports management. Experience in sales or customer service is also important. You should have excellent communication skills, both written and verbal, and be able to work well as part of a team. You'll need to be organized and detail-oriented to keep track of sales figures and data. It's also helpful to have some knowledge of the sports industry and the NFL, as well as the ability to analyze market trends and consumer behavior. Overall, the key to success in this role is a blend of education and experience, coupled with a passion for sales and a deep understanding of the sports industry.

Salary Range

The NFL Sales Coordinator is a vital position in the sports industry. They are responsible for managing sales targets, coordinating with advertisers, and building partnerships with businesses to market and promote the NFL brand. According to, the average salary for an NFL Sales Coordinator in the United States is around $49,000 per year, with a reported salary range of $32,000 to $70,000. However, this can vary depending on experience, location and the NFL team the Sales Coordinator is working for. In other countries, such as Canada and the United Kingdom, salaries for Sales Coordinators in the sports industry range from CAD$45,000 to £25,000. (Sources:,,

Career Outlook

As a NFL Sales Coordinator, you will be responsible for managing sales-related activities for a football team. The career outlook for a Sales Coordinator in the sports industry is positive over the next five years. According to IBIS World, the sports industry is projected to grow at an annual rate of 3.2% over the next five years due to rising consumer demand for sporting events. This suggests that there will be many opportunities for individuals looking to pursue a career in sports sales. With a combination of strong communication skills, salesmanship, and knowledge of the football industry, you can expect to see growth in this field in the coming years. 


Frequently Asked Questions (FAQ)

Q: What does an NFL Sales Coordinator do?

A: An NFL Sales Coordinator is responsible for generating revenue through the sale of tickets and sponsorships for NFL events.

Q: What skills are needed for the job of an NFL Sales Coordinator?

A: An NFL Sales Coordinator should be detail-oriented, have strong communication skills, be a team player, have excellent customer service skills, and be able to meet deadlines.

Q: What is the work environment like for an NFL Sales Coordinator?

A: An NFL Sales Coordinator typically works in a fast-paced office environment, and may be required to attend NFL events to handle ticket sales and sponsorships.

Q: What is the education and experience required for an NFL Sales Coordinator?

A: A bachelor's degree in marketing, business, or a related field is preferred, along with 1-2 years of experience in sales or customer service.

Q: What are the opportunities for growth in the job of an NFL Sales Coordinator?

A: An NFL Sales Coordinator can advance to a supervisory or management position within the sales or marketing department, or can move into a related position within the sports industry.

Cover Letter Example

I am writing to express my interest in the position of NFL Sales Coordinator in the Sports industry. With [experience] in sales and marketing, I believe I have the [qualifications] required to effectively contribute to [organization] and help it achieve its sales goals.

One of my major strengths is my ability to communicate persuasively and build strong relationships with clients. I have experience in developing sales strategies and conducting market research, which has helped me to identify new opportunities and close deals with clients. In addition, I am well-versed in using CRM software and analytics tools to track sales performance and measure the effectiveness of marketing campaigns. I believe my [experience] and abilities align well with the requirements of the NFL Sales Coordinator position, and I am excited to bring my skills to [organization] and contribute to its continued success in the sports industry.

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