NFL Sponsorship Coordinator

Industry:
Sports
Last Updated:
September 19, 2023

Job Description Overview

An NFL Sponsorship Coordinator's job is to manage sports sponsorships and advertising for the National Football League. The NFL Sponsorship Coordinator job description involves facilitating sponsorship deals and helping companies to promote their brand through the NFL. This involves liaising with sponsors to ensure that they receive the benefits outlined in their sponsorship agreement. It also involves developing strategies to enhance engagement between businesses and NFL teams, creating opportunities for businesses to engage with fans, and building long-term relationships with sponsors. The NFL Sponsorship Coordinator job involves close communication with the marketing department to create and deliver targeted campaigns that maximize sponsor exposure. The ideal candidate should have an in-depth understanding of the sports industry, strong liaison skills, excellent organizational abilities, and proficiency in marketing and advertising. A background in sports marketing, public relations or advertising is usually required.

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Job Duties and Responsibilities

  • Work with NFL teams and other sponsors to plan and execute sponsorship campaigns.
  • Develop and maintain relationships with sponsors, including negotiating contracts and ensuring sponsor satisfaction.
  • Coordinate with internal and external teams to create and execute marketing materials and promotions.
  • Create and manage budgets for sponsorship campaigns, ensuring expenses remain within approved limits.
  • Identify new sponsorship opportunities, including potential partnerships with other organizations or events.
  • Analyze sponsorship campaign data and report on results to NFL teams and sponsors.
  • Coordinate logistics for events and activations, such as managing vendors and coordinating with event staff.
  • Research industry trends and best practices to keep up-to-date on sponsorship marketing strategies.
  • Manage social media and other digital promotion efforts related to sponsorship campaigns.
  • Ensure compliance with all legal and ethical standards in sponsorship activities.

Experience and Education Requirements

To be a NFL Sponsorship Coordinator, most companies will require a mix of education and experience in the sports industry. A college degree in marketing, sports management, or a related field is usually preferred. You'll also need experience in sports marketing, event planning or sponsorship sales. Good communication and organizational skills are essential since you'll be working with various departments and sponsors. Passion for sports, especially football, is a plus. As a Sponsorship Coordinator, you'll be responsible for managing the relationships with partners, creating promotional materials, and coordinating events. Being detail-oriented, creative and adaptable to change are also important traits for this role.

Salary Range

If you're curious about the NFL Sponsorship Coordinator salary range in the United States, you're not alone. According to Indeed, the average annual salary for this type of role is $56,676. However, Glassdoor reports a slightly higher average of $63,886 per year. These figures can vary depending on the company, location, and years of experience. A Sponsorship Coordinator in the sports industry in the UK earns an average salary of £26,766 per year, according to Payscale, with the range typically falling between £20,686 and £34,352. In Australia, the average salary for a Sponsorship Coordinator is AU$72,420 per year. 

Sources:

  • Indeed: https://www.indeed.com/salaries/Sponsorship-Coordinator-Salaries
  • Glassdoor: https://www.glassdoor.com/Salaries/sponsorship-coordinator-salary-SRCH_KO0,23.htm
  • Payscale: https://www.payscale.com/research/UK/Job=Sponsorship_Coordinator/Salary
  • Seek: https://www.seek.com.au/job/40249328?type=standout#searchRequestToken=5257f93c-77c2-4e1d-8781-dafe4e54bfa4

Career Outlook

The career outlook for an NFL Sponsorship Coordinator in the sports industry is promising over the next five years. According to a report by Statista, the sponsorship spending in the NFL has been steadily increasing and is projected to reach $1.58 billion by 2024. This growth is expected to create more job opportunities for individuals in the sponsorship and marketing field.

As the NFL continues to expand its reach globally, there will be a growing demand for Sponsorship Coordinators who can successfully manage partnerships with international brands. Additionally, with the rise of digital media, Sponsorship Coordinators will need to have skills in social media marketing and analytics.

Overall, the career outlook for an NFL Sponsorship Coordinator appears to be growing with the continued growth of the NFL and its partnerships. With the right skills and experience, individuals in this role can expect to have a successful career in the sports industry.

Frequently Asked Questions (FAQ)

Q: What does an NFL Sponsorship Coordinator do?

A: An NFL Sponsorship Coordinator is responsible for managing and coordinating sponsorships for NFL teams and leagues. They work with both the sponsors and the NFL organization to ensure all contractual obligations are met.

Q: What education is required for an NFL Sponsorship Coordinator?

A: Generally, a bachelor's degree in marketing, business, or a related field is required. Experience in sales and marketing is also preferred.

Q: What skills are required to be successful in this job?

A: Strong communication skills, attention to detail, ability to multitask, and knowledge of marketing and sales are all required for success.

Q: What is the salary range for an NFL Sponsorship Coordinator?

A: The salary range for an NFL Sponsorship Coordinator varies depending on experience but generally falls between $45,000 to $75,000 per year.

Q: Are there any opportunities for growth in this role?

A: Yes, there are opportunities for growth within the field of sports marketing, such as becoming a manager or director of sponsorship. There may also be opportunities to work for larger organizations, such as the NFL or sports agencies.


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