Professor of Marketing Research

Job Description Template Last Updated:
March 13, 2023

Job Description Overview

The Professor of Marketing Research job description involves teaching students about marketing research techniques, analyzing consumer behavior, and designing marketing strategies. As an expert in marketing research, the professor will be responsible for developing and delivering course content on research methods, data analysis, and strategy development. They will also publish academic articles and conduct research in their field.

Apart from teaching responsibilities, the Professor of Marketing Research will work closely with students to advise and develop their research projects. They will advise on the selection of research methods, analyze research data, and provide feedback on research papers. Additionally, they will mentor students to facilitate their professional development.

The applicant for the Professor of Marketing Research job should have expertise in research methods, analytics, and consumer behavior. They should also have a doctoral degree in marketing research or a related field. The position requires excellent communication skills, the ability to work independently and in a team, and a passion for teaching.

If you are looking for a career in the education industry as a Professor of Marketing Research, this is the right job for you. Apply now and join us in helping students become expert marketers.

Job Duties and Responsibilities

  • Conduct research on marketing trends and consumer behavior to create new teaching materials and methods.
  • Lead classroom discussions and facilitate student learning through lectures, analysis, and case studies.
  • Evaluate student performance through assignments, exams, and projects to provide meaningful feedback and guidance.
  • Collaborate with other faculty members, industry experts, and students to promote innovation and progress in marketing research.
  • Manage classroom resources, including textbooks, technology, and equipment, to ensure a positive learning environment.
  • Publish academic articles, attend conferences, and participate in professional organizations to maintain expertise in marketing research.
  • Support students' personal and academic growth by providing mentorship, career advice, and networking opportunities.
  • Contribute to the university community by serving on committees, advising student organizations, and engaging with alumni.
  • Promote ethical behavior and critical thinking among students through honest communication, objective evaluation, and principled conduct.

Experience and Education Requirements

To become a Professor of Marketing Research in the Education industry, there are generally two things you need: education and experience. First, you need to have a PhD in Marketing or a related field. This means going to college for a long time and doing a lot of research in your chosen topic. Second, you need to have experience teaching and doing research. This can mean working as a research assistant, teaching assistant, or even a full-time faculty member. You should have published research papers and have a strong understanding of different marketing research methods. It takes a lot of hard work, but being a Professor of Marketing Research is a rewarding and interesting career.

Salary Range

The salary range for a Professor of Marketing Research in the education industry varies based on experience, location, and the type of institution they work for. In the United States, the average salary for a Professor of Marketing Research is between $75,000 to $160,000 per year. According to PayScale, the median annual salary in the US is $98,393.

In other countries, the salary range may vary. For instance, in the United Kingdom, a Professor of Marketing Research might expect to earn between £60,000 and £110,000 per year. In Australia, the salary range is between AUD$131,611 and AUD$243,573 per year.

Overall, a Professor of Marketing Research can expect to earn a competitive salary, but also must meet high expectations in terms of teaching, research, and service to the institution. 


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Career Outlook

The career outlook for a Professor of Marketing Research in the Education industry over the next 5 years looks promising. According to the Bureau of Labor Statistics, jobs in teaching professions, including post-secondary education, have a projected growth of 9% from 2019 to 2029. 

Marketing research is a critical component of business strategy, and as such, organizations are seeking individuals who have expertise in this field. A study by the Advertising Research Foundation found that marketing research is a growing field, with organizations increasing their research budgets by 4.6% in 2020.

Furthermore, the demand for online education has increased due to the pandemic, which has resulted in a shift towards online courses and remote learning. As a result, many institutions are hiring more professors, including in the field of marketing research, to teach courses online.

In conclusion, the career outlook for a Professor of Marketing Research is positive, with a growing demand for research professionals and an increase in online education opportunities.

Frequently Asked Questions (FAQ)

Q: What does a Professor of Marketing Research Do?

A: A Professor of Marketing Research teaches students how to conduct research about target markets, analyze data, and develop strategies for companies to succeed in the market.

Q: What qualifications are needed to become a Professor of Marketing Research?

A: A Doctorate degree in Marketing or a related field, with several years of experience working in marketing research, is typically required to become a Professor of Marketing Research.

Q: What kind of courses would a Professor of Marketing Research teach?

A: A Professor of Marketing Research would teach courses related to marketing research, such as Marketing Research Methods, Data Analysis, Marketing Analytics, and Consumer Behavior.

Q: What kind of skills do you need to be successful as a Professor of Marketing Research?

A: A Professor of Marketing Research should have excellent communication, analytical, and critical thinking skills, as well as an innovative mindset, teaching abilities and ability to conduct research and publish. 

Q: What kind of career opportunities are available for a Professor of Marketing Research?

A: A Professor of Marketing Research can choose to teach at universities, work for companies as a marketing research consultant or research analyst, or work for governmental agencies in providing analytical insight to various agencies.

Cover Letter Example

I am writing to express my interest in the vacant "Professor of Marketing Research" position in the "Education" industry. With [number of years] of experience in the field of [marketing research], I am confident that I am suited for the role. My [qualifications], which include a [degree] in [field] from [university], a PhD in [field] from [university], and [list other relevant certificates or qualifications], have prepared me well for this position.

I have taught [marketing/ business/ data analysis] courses at [organization] for [number of years], where I developed the marketing research curriculum for the [degree program]. I have also conducted research studies that have been published in [list relevant publications], which led to recognition as an expert in the [field]. My dedication to teaching and research, coupled with my expertise in marketing research, positions me as an ideal candidate for this position. I am eager to share my knowledge and skills with future marketing research professionals, while contributing to the growth and success of [organization].

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