Professor of Advertising

Industry:
Education
Last Updated:
September 19, 2023

Job Description Overview

A Professor of Advertising job description involves teaching students about the fundamentals of advertising, marketing, and media. They typically work in the Education industry, sharing their expert knowledge with aspiring professionals. 

As a Professor of Advertising, you will be responsible for creating lesson plans, delivering lectures, grading assignments, and reviewing student work. You will also need to stay up-to-date with industry trends and technologies, to ensure that your students are learning the most current practices.

Specific tasks may include teaching classes on branding, media planning, and consumer behavior, as well as mentoring students one-on-one. You may also be asked to publish research and collaborate with other professors in your field.

Successful candidates for this position should have a degree in advertising, marketing, or a related field, and several years of professional experience in the industry. A passion for teaching and mentoring is essential.

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Job Duties and Responsibilities

  • Teaches students about advertising concepts and industry practices
  • Develops and implements course curriculums and lesson plans
  • Assesses student performance through assignments, exams, and class participation
  • Provides feedback and guidance to students to help them improve their skills and knowledge
  • Conducts research in the field of advertising and publishes findings in academic journals
  • Maintains relationships with industry professionals to stay current on advertising trends and practices
  • Mentors and advises students on career paths in advertising
  • Collaborates with other faculty members on departmental and university initiatives
  • Attendance of weekly faculty and/or department meetings to discuss curriculum development, academic progress of students, professional development opportunities, and university events.

Experience and Education Requirements

If you want to become a Professor of Advertising, you need both education and experience. This job is typically in the Education industry, which means you have to have at least a Master's degree in Advertising, Marketing, or a related field. Some universities may require a doctoral degree too.

Experience-wise, most employers look for candidates who have worked in the advertising or marketing industry for several years. This could be in a creative or strategic role, or both. It's important to have a broad knowledge of the industry and keep up-to-date with the latest trends and technologies. 

Furthermore, teaching experience is highly valued. You may have to start as an adjunct professor or assistant professor before becoming a full-time professor. Teaching experience, especially at the university level, demonstrates your ability to effectively communicate complex concepts and apply them to real-world scenarios.

Salary Range

A Professor of Advertising in the education industry can expect a salary range of $50,000 to $150,000 per year in the United States, depending on factors such as experience, location, and level of education. According to Payscale.com, the average salary for a Professor of Advertising in the United States is approximately $80,000 per year. Keep in mind that this is just an estimate and salaries can vary widely based on a variety of factors. In other countries, such as Canada and Australia, the salary range for a Professor of Advertising is similar to that of the United States. However, it is important to note that salaries can vary by region and institution. 

Sources:

  • Payscale.com - "Professor of Advertising Salary" 
  • The Chronicle of Higher Education - "Faculty Salaries By Institution, Rank, and Tenure Status" 
  • Glassdoor.com - "Professor of Advertising Salaries"

Career Outlook

The career outlook for a "Professor of Advertising" in the education industry over the next 5 years appears to be steady. According to the Bureau of Labor Statistics, postsecondary teaching jobs are projected to grow 9% from 2019 to 2029, which is faster than the average for all occupations. However, competition for full-time professor positions may be high. 

Advertising is an important subject for many businesses, and the demand for trained professionals in this area is predicted to increase. The emergence of new technologies and social media sites also means that fresh, up-to-date knowledge and skills are always in demand. This is good news for advertising education and those looking to enter the field. 

Overall, being a Professor of Advertising appears to be a secure and fulfilling career path, with opportunities for growth within the industry.

Frequently Asked Questions (FAQ)

Q: What is a Professor of Advertising?

A: A Professor of Advertising is someone who teaches students about advertising, marketing, and communication in the education industry.

Q: What do Professors of Advertising teach?

A: They often teach courses on advertising strategies, research, branding, media planning and buying, promotional techniques, copywriting, and digital media.

Q: What kind of qualifications do I need to become a Professor of Advertising?

A: You typically need a master's degree in advertising, marketing, or communications, and a doctorate is often preferred. You also need practical experience in the advertising industry.

Q: What are some job responsibilities of a Professor of Advertising?

A: They create lesson plans, grade assignments, participate in faculty committees, hold office hours, mentor students, conduct research, and publish academic papers.

Q: Where can I find jobs as a Professor of Advertising?

A: They can apply in colleges, universities, and research institutions. They may also find opportunities in the advertising industry or as consultants for businesses.


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