Sales Account Manager

Last Updated:
May 1, 2023

Job Description Overview

As a Sales Account Manager in the Hospitality industry, your primary responsibility is to attract and maintain clients to promote sales growth. Your job is to focus on building strong relationships with clients that will increase revenue and enhance the reputation of the company. Your key duties include identifying potential clients, making sales calls, and nurturing relationships to ensure customer satisfaction. You will work closely with other departments, such as marketing and operations, to ensure that all client needs are met.

In the Sales Account Manager job description, you should emphasize that candidates need to have excellent communication skills, customer service acumen, and strong analytical skills. Additionally, a bachelor's degree in hospitality or a related field is preferred. This job requires flexibility, as you may need to travel and work occasional evenings and weekends to meet the needs of clients. You will be rewarded for your efforts with a competitive salary and benefits package. Joining a dynamic, thriving team of sales professionals is an excellent opportunity to launch or further your career.

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Job Duties and Responsibilities

  • Develop and maintain relationships with clients to ensure their satisfaction
  • Identify new business opportunities within existing accounts and pursue them
  • Develop sales strategies to increase revenue and achieve sales goals
  • Attend industry events to network and generate leads
  • Understand the client's business needs and propose solutions to meet those needs
  • Collaborate with internal departments, such as Marketing and Operations, to ensure client needs are met
  • Provide regular updates and reports to management on account status and sales activities
  • Conduct market research to stay informed on industry trends and competitors
  • Negotiate contracts and pricing with clients to ensure profitability
  • Create and deliver presentations to clients to showcase products and services.

Experience and Education Requirements

To be a Sales Account Manager in the Hospitality industry, you need to have a mix of education and experience. Typically, a Bachelor's degree is preferred, but not always required. Instead, relevant experience in the hotel or restaurant industry is given more weight. You should be able to demonstrate excellent sales skills, along with strong communication and interpersonal abilities. Additionally, you should have a deep understanding of the industry and the needs of the customers you are targeting. Having experience in account management or sales, and knowledge of CRM software, is considered an advantage. Most importantly, an outgoing personality and a can-do attitude are vital to excel in this role.

Salary Range

A Sales Account Manager in the Hospitality industry can expect to earn between $50,000 to $80,000 per year in the United States. This largely depends on the size of the company, experience, and location. For example, a Sales Account Manager in New York City might earn a higher salary compared to someone in a smaller city in the Midwest. In Canada, the salary range for a Sales Account Manager in the Hospitality industry is between C$45,000 to C$90,000 per year, while in the UK, it can range between £25,000 to £50,000 per year.


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Career Outlook

Sales Account Managers in the hospitality industry are in high demand and their career outlook looks positive for the next 5 years. According to the Bureau of Labor Statistics, the employment of sales managers is projected to grow 5% from 2019 to 2029, about as fast as the average for all occupations. This growth is due to the expanding hospitality industry and the need for companies to increase revenue through sales. 

The job of a Sales Account Manager involves maintaining existing relationships with clients and identifying new opportunities for revenue growth. In addition to a competitive salary, Sales Account Managers typically receive commission on new business deals. With the right skill set, including strong leadership and communication skills, there will be plenty of opportunities for growth and advancement in this position. 

In conclusion, the future looks bright for Sales Account Managers in the hospitality industry. With the growing industry and the need for increased sales, this is a great time to pursue a career in this field.

Frequently Asked Questions (FAQ)

Q: What does a Sales Account Manager do in Hospitality?

A: A Sales Account Manager seeks out new businesses and develops relationships with new and existing clients to increase revenue for hotels and resorts.

Q: What qualifications do I need to become a Sales Account Manager?

A: A bachelor’s degree in hospitality or a related field is preferred, but experience in sales and customer service can be enough to qualify for the job.

Q: What skills are essential for a Sales Account Manager in hospitality industry?

A: Excellent communication skills, customer service skills, and the ability to work collaboratively with a team, creativity, and the ability to handle rejection are essential skills for a Sales Account Manager.

Q: What are the benefits of being a Sales Account Manager?

A: Sales Account Managers in the hospitality industry are often rewarded with high salaries, bonuses, and perks such as travel allowances.

Q: What are the hours like for a Sales Account Manager in the Hospitality industry?

A: Sales Account Managers typically work regular business hours, but may attend networking events or meet clients or colleagues outside of business hours. The hours may be flexible when meeting clients outside the office is necessary.

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