Sports Marketing Manager

Last Updated:
September 19, 2023

Job Description Overview

If you're interested in sports and marketing, you might enjoy a career as a Sports Marketing Manager. In this job, you'll be responsible for promoting sports teams, events, and players to fans and sponsors. Your day-to-day work might include planning marketing campaigns, coordinating with media outlets, managing social media accounts, and organizing events. You'll also be responsible for identifying new revenue streams and maximizing existing ones.

To be successful in this role, you'll need strong communication skills, strategic thinking abilities, and a passion for sports. You should have experience in marketing, advertising, or a related field, and a bachelor's degree in marketing, business, or a similar field.

Overall, as a Sports Marketing Manager, you'll have the opportunity to be creative, work with exciting brands, and help grow the sports industry. If this sounds like something you'd enjoy, explore Sports Marketing Manager job descriptions and opportunities in the industry.

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Job Duties and Responsibilities

  • Develop marketing plans aimed at promoting teams, leagues, and events in the sports industry
  • Build partnerships with potential sponsors and advertisers
  • Create and oversee marketing campaigns to increase fan engagement
  • Utilize social media and other digital platforms to increase brand awareness
  • Analyze data to determine the effectiveness of marketing strategies and make necessary adjustments
  • Collaborate with other departments within an organization to ensure consistent messaging and branding
  • Coordinate events and promotions geared towards fan experience and loyalty
  • Manage budgets and allocate funds towards initiatives that maximize ROI
  • Stay up-to-date on industry trends and innovations in marketing techniques.

Experience and Education Requirements

If you want to be a Sports Marketing Manager, you'll need a combination of education and experience. Typically, you will need at least a bachelor's degree in Marketing, Sports Management, or a similar field. Many Sports Marketing Managers also have some experience working in the sports industry, which can be gained through internships or entry-level positions. A good Sports Marketing Manager must be able to develop and implement marketing strategies, manage budgets, and work with athletes and teams to promote products and services. Strong communication skills and the ability to work well under pressure are also essential. So, if you're passionate about both sports and marketing, this could be the job for you!

Salary Range

A Sports Marketing Manager salary range in the US is approximately $49,000 - $123,000 per year, depending on the level of experience, company size, and location. Salaries are often higher in major cities or for professionals with extensive experience. Sports Marketing Managers may receive bonuses based on performance or commission from the sales of sponsorships and partnerships. In Canada, the average salary for Sports Marketing Managers is about $51,000 - $114,000 per year. In the UK, salaries can range from £25,000 - £70,000 per year. These figures are according to Payscale and Glassdoor. It's important to note that salaries may also vary by industry, such as professional sports teams, apparel companies, or advertising agencies.


  • Payscale:
  • Glassdoor:,24.htm

Career Outlook

A Sports Marketing Manager is a highly valuable role in the sports industry, and the job outlook for this position seems to be on the rise. With the ever-increasing popularity of sports and the constant emergence of new platforms to promote sports products and events, the demand for sports marketing has increased significantly. According to the Bureau of Labor Statistics, the employment of advertising, promotions, and marketing managers (which includes sports marketing managers) is projected to grow 10% from 2019 to 2029, which is much faster than the average for all occupations. This means that Sports Marketing Managers can expect to be in high demand in the coming years. So, for those who have a passion for both sports and marketing, a career as a Sports Marketing Manager could prove to be a lucrative and exciting venture.

Frequently Asked Questions (FAQ)

Q: What does a Sports Marketing Manager do?

A: A Sports Marketing Manager is responsible for creating and implementing marketing plans for sports teams or organizations. They work to promote the brand and increase revenue through sponsorships, advertising, and events.

Q: What skills do I need to be a Sports Marketing Manager?

A: A Sports Marketing Manager should have strong communication and leadership skills, as well as experience in marketing, business, and sports. Knowledge of social media, advertising, and event planning is also helpful.

Q: What kind of education is required to become a Sports Marketing Manager?

A: A Bachelor's degree in marketing, business, or sports management is typically required for this position. Some employers may prefer a Master's degree or related experience.

Q: What kind of organizations hire Sports Marketing Managers?

A: Sports Marketing Managers may work for professional sports teams, collegiate athletic departments, sports marketing agencies, or other sports-related organizations.

Q: What is the job outlook for Sports Marketing Managers?

A: The job outlook for Sports Marketing Managers is positive, with a projected 8% growth rate from 2019-2029. There is strong competition for jobs in this field, so gaining experience and networking is important for success.

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