Sponsorship Coordinator

Last Updated:
March 13, 2023

Job Description Overview

A Sponsorship Coordinator job description involves managing sponsor relationships and coordinating sponsorship campaigns for sports teams or events. This role may involve researching potential sponsors, developing sponsorship proposals, and negotiating partnership agreements. The Sponsorship Coordinator works closely with the marketing and events teams to ensure sponsor fulfillment and deliverables are met. They also monitor sponsor activity to ensure compliance with contractual obligations and provide regular progress reports. A successful Sponsorship Coordinator should have excellent communication and interpersonal skills, as well as strong organization and project management abilities. Knowledge of marketing and sales techniques is also required. In the fast-paced and competitive world of sports, the Sponsorship Coordinator plays a crucial role in securing funding and support that drives success on and off the field.

Struggling with Marketing?👇
Ultimate Guide to Hiring a Fractional CMO‍

Job Duties and Responsibilities

  • Develop and maintain relationships with potential sponsors.
  • Research branding opportunities and partnership possibilities.
  • Collaborate with sales teams to create sponsorship packages.
  • Negotiate and finalize sponsorship agreements.
  • Ensure contractual obligations are met by both parties.
  • Communicate sponsor benefits and activation opportunities to relevant departments.
  • Track sponsorship revenue and expenses.
  • Develop and execute sponsorship activation plans at events.
  • Analyze ROI of sponsorships and provide performance reports.
  • Continuously assess and improve overall sponsorship program.

Experience and Education Requirements

To get a job as a Sponsorship Coordinator in the Sports industry, most employers require some education and experience. Usually, you need a high school diploma or equivalent, but many jobs also require a Bachelor's degree. In college, it's good to take classes in marketing, communication, or sports management. Many companies also expect you to have some experience in sales or event planning, especially in the sports industry. If you've worked with sponsors before, that's a plus. Good communication skills are essential since you'll need to build relationships with sponsors, and you'll work with many departments within the organization. A passion for sports can also help you stand out from other candidates.

Salary Range

Sponsorship Coordinator salary range in the Sports industry varies depending on experience, location, and size of the organization. According to Glassdoor, the average salary for this role in the United States is $47,686 per year. However, salaries can range from $35,000 to $74,000 per year based on location, with major cities like New York and Los Angeles offering higher salaries.

In Canada, the average salary for a Sponsorship Coordinator is CAD$45,322 per year, according to Neuvoo. In the United Kingdom, a similar role called Sponsorship Executive has an average salary of £28,500 per year, according to Totaljobs.

It's important to note that Sponsorship Coordinators may also receive bonuses and incentives based on performance and the success of their sponsorships.


  • Glassdoor: https://www.glassdoor.com/Salaries/sponsorship-coordinator-salary-SRCH_KO0,23.htm
  • Neuvoo: https://neuvoo.ca/salary/?job=Sponsorship+Coordinator
  • Totaljobs: https://www.totaljobs.com/salary-checker/average-sponsorship-executive-salary

Career Outlook

The career outlook for a Sponsorship Coordinator in the sports industry is promising over the next five years. As per the U.S Bureau of Labor Statistics, the employment of advertising, promotions, and marketing managers is expected to grow by 6% between 2019 and 2029, which is faster than the average for all occupations. Moreover, the sports industry is expanding globally, and companies are investing heavily in their sponsorships.

Sponsorship coordinators are responsible for securing and maintaining sponsorships for sports teams, events, and athletes. The demand for sponsorship coordinators may increase with the rise in the popularity of sporting events and increased revenue from sponsorship deals.

Furthermore, social media has become an essential platform for sports marketing, leading to the emergence of new job positions like social media sponsor coordinator. The increasing popularity of e-sports is also creating new job opportunities in the sports industry, with increased demand for sponsorship coordinators.

In conclusion, the career outlook for a sponsorship coordinator in the sports industry is positive over the next five years, with an increase in demand for marketing and sponsorship professionals.

Frequently Asked Questions (FAQ)

Q: What does a Sponsorship Coordinator do in the Sports industry?

A: A Sponsorship Coordinator is responsible for securing and managing sponsorships for sports teams or events. This can involve creating sponsorship packages, contacting potential sponsors, negotiating deals, and ensuring that sponsor obligations are met.

Q: What skills are needed to become a Sponsorship Coordinator?

A: To excel as a Sponsorship Coordinator, you must have excellent communication and networking skills, sound knowledge of the sports industry, strong sales abilities, and top-level organization and project management skills.

Q: What kind of education or experience is required to become a Sponsorship Coordinator?

A: A bachelor's degree in sports management, marketing, or related fields is preferred but not mandatory. Previous experience in sales or marketing and a good understanding of sponsorship and advertising are usually required.

Q: What is the salary range for a Sponsorship Coordinator in the Sports industry?

A: The salary range for a Sponsorship Coordinator in the Sports industry varies based on geographic location, the size of the company, and years of experience. According to Glassdoor, the average annual salary range for a Sponsorship Coordinator is around $40,000 to $70,000.

Q: How do you measure success as a Sponsorship Coordinator in the Sports industry?

A: As a Sponsorship Coordinator, success is measured by the number of sponsors acquired, the amount of funding generated, sponsor retention rates and performance, and the effective management and organization of sponsorship activities.

Cover Letter Example

As a passionate [sports] enthusiast with [experience] in event management and marketing, I am thrilled to apply for the [organization]'s Sponsorship Coordinator position. My strong communication, negotiation, and organizational skills make me an ideal candidate for this role. With my creative flair and analytical mindset, I am confident in my ability to procure sponsorship deals for [organization] and ensure that their events run seamlessly.

Having worked for several years in various sports events, I have honed my skills to become a skilled relationship builder, always keeping in mind the clients' needs and wants. I have experience in managing partnerships with high-profile companies, which has led to fruitful and long-standing collaborations. I am confident in my ability to [qualifications], which include [list qualifications], and I am eager to bring my talents to [organization] and help them achieve their goals. If given the opportunity, I am convinced that my passion and dedication to the [sports] industry, along with my professional skills, would make me an excellent asset to the [organization] team.

Copyright 2023 JobDescription.org - All Rights Reserved // Privacy Policy
Terms and Conditions
Do Not Sell or Share My Personal information
All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.