Ticket Sales Representative

Job Description Template Last Updated:
March 13, 2023

Job Description Overview

A Ticket Sales Representative job description entails selling tickets and managing customer relationships in the sports industry. The representative is responsible for promoting sporting events, providing information, and processing orders. They interact with clients in-person, over the phone, and online. Generally, they have to meet and exceed sales targets and generate leads. 

The representative maintains accurate records and attends to customer complaints in a timely manner. They also need to possess excellent interpersonal skills, negotiation skills, and customer service skills. A Ticket Sales Representative collaborates with the marketing team, event organizers, and other representatives to execute marketing campaigns successfully. Lastly, they must have adequate knowledge of the sports/event scene and be able to communicate the event's key features to potential customers. 

In summary, a Ticket Sales Representative job description requires a candidate with good communication skills, excellent organizational skills, and customer service skills. The candidate must be a team player, have knowledge of selling techniques, and the ability to handle stressful situations.

Job Duties and Responsibilities

  • Sell tickets to fans and corporate clients
  • Assist customers with ticket purchases and seat selection
  • Meet or exceed sales quotas and revenue goals
  • Maintain accurate customer and sales records
  • Provide excellent customer service, both in person and over the phone
  • Respond to customer inquiries and resolve complaints in a timely manner
  • Keep up-to-date on team and league news, events, and promotions
  • Collaborate with team members and other departments to ensure smooth operations
  • Participate in team and industry events, such as fan festivals and networking opportunities.

Experience and Education Requirements

To work as a Ticket Sales Representative in the Sports industry, you usually need a high school diploma or GED. It helps if you have experience in customer service or sales. It's good to know how to use a computer and some basic software like Microsoft Office. Employers might also want you to have a driver's license and a good driving record to go to events or meet clients. Sometimes, you might need to attend training and get a license to sell tickets. Employers also like it if you're enthusiastic about sports and can talk to customers about it. Overall, a person with good communication skills and a friendly personality can do well as a Ticket Sales Representative in the Sports industry.

Salary Range

If you're looking into a career as a Ticket Sales Representative in the sports industry in the United States, the expected salary range is around $28,000 to $58,000 per year. This range can vary depending on factors such as location, the sports organization, and level of experience. For example, in Los Angeles, the average salary for a Ticket Sales Representative is $39,539 per year, while in New York it is $41,199 per year. In Canada, the average salary for a Ticket Sales Representative is around $40,000 CAD per year. It's important to note that many sports organizations offer bonuses and commission, which can significantly increase your overall earnings. 


  1. Payscale - Ticket Sales Representative Salary Range 
  2. Glassdoor - Ticket Sales Representative Salary 
  3. Indeed - Average Ticket Sales Representative Salary in Canada

Career Outlook

As a Ticket Sales Representative in the sports industry, the career outlook is expected to grow over the next 5 years. According to the Bureau of Labor Statistics, employment in the sports industry is projected to increase by 8 percent from 2018 to 2028. This is due to the increasing popularity of sports and entertainment events. In addition, the growth of e-commerce and online ticket sales will create new opportunities for Ticket Sales Representatives. Companies will look for savvy salespeople who can sell tickets not only through traditional methods but also through innovative and efficient means. The potential for higher income through commission will attract many to this field. Overall, the future looks bright for those seeking a career as a Ticket Sales Representative in the sports industry.

Frequently Asked Questions (FAQ)

Q: What does a Ticket Sales Representative do in the Sports industry?

A: They sell tickets to sporting events to fans and handle customer concerns and inquiries.

Q: What skills are necessary to become a successful Ticket Sales Representative?

A: Strong communication skills, ability to work in a team, customer service skills, ability to meet sales goals, and knowledge of the sports industry.

Q: What is the work schedule like for a Ticket Sales Representative?

A: It can vary depending on game schedules, but typically includes working evenings, weekends, and holidays that coincide with sporting events.

Q: How can a Ticket Sales Representative increase their sales numbers?

A: By building relationships with customers, offering promotions and discounts, providing excellent customer service, and staying up-to-date on the latest sales techniques.

Q: Is prior sales experience necessary to become a Ticket Sales Representative?

A: No, but experience in sales, marketing, or customer service can be beneficial. Employers will also provide training to develop the necessary skills for the job.

Cover Letter Example

I am excited to apply for the [Ticket Sales Representative] position within the [Sports] industry at [Organization]. With my [experience] selling tickets for [specific event or team], I have gained a strong understanding of how to effectively communicate with customers and meet sales goals. My passion for [sports] and engaging personality make me the ideal candidate for this position.

My [qualifications], including a [degree or certification] in [related field], have provided me with a strong foundation in sales and customer service. I am well-versed in utilizing CRM software to track leads and manage customer relationships. During my time at [previous organization], I consistently exceeded sales targets and received recognition for my exceptional customer service skills. I believe that my [specific skills] and ability to confidently interact with customers would enable me to excel in this role.

Thank you for considering my application for the [Ticket Sales Representative] position. I am eager to contribute my skills and experience to the [Organization] team and help drive sales for [sports event/team].

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