Industry index
Retail
Job descriptions across the retail industry — frontline sales associates and cashiers, store and district managers, visual merchandisers, buyers and inventory analysts, and supply chain specialists. Each page covers daily duties, salary ranges by role and segment, and how omnichannel commerce and AI-driven inventory tools are changing both store-level and corporate retail work.
All Retail roles
- Assistant Buyer, $42K–$68K.
Assistant Buyers support senior buyers and merchandise managers in selecting, purchasing, and managing product assortments for retail chains, department stores, and e-commerce operations. They analyze sales data, coordinate with vendors, prepare purchase orders, and track inventory to ensure the right products are available at the right price and time.
- Assistant Manager Trainee, $36K–$55K.
Assistant Manager Trainees are entry-level management candidates enrolled in a retailer's formal management development program. They rotate through store departments, learn operational systems, and build supervisory experience under the guidance of Store Managers — with the explicit goal of reaching Assistant Manager status within a defined period, typically six to eighteen months.
- Assistant Store Director, $62K–$98K.
Assistant Store Directors are senior store management professionals who share operational leadership of large-format retail locations — typically grocery, big-box, home improvement, or warehouse club stores. They run major departments or shifts independently, manage large associate teams, and are actively being developed for Store Director roles.
- Assistant Store Manager, $33K–$77K.
An Assistant Store Manager is the second-ranking leader in a retail store, reporting to the Store Manager and running the building on the shifts and days that manager is off. The job blends supervision of sales associates, scheduling, cash control, merchandising standards, customer escalations and shrink prevention. These managers fall within the BLS occupation First-Line Supervisors of Retail Sales Workers, an occupation that paid a median of $48,520 in May 2025, with the 10th percentile at $33,120 and the 90th at $77,080. Grocery, big-box, pharmacy, apparel and specialty chains all use the title, and the role is the rung directly below Store Manager.
- Associate Buyer, $50K–$80K.
Associate Buyers are mid-level merchandising professionals who manage one or more product categories within a retail buyer's organization. They operate with more autonomy than Assistant Buyers — often owning a sub-category or vendor relationship outright — while still working under the direction of a Buyer or Senior Buyer on broader assortment strategy.
- Beauty Advisor, $30K–$52K.
Beauty Advisors sell cosmetics, skincare, and fragrance products at department stores, specialty beauty retailers, and brand counters. They assess customers' needs, recommend products matched to skin type and preferences, apply product demonstrations, and build a loyal client base through personalized service and follow-up.
- Beauty Specialist, $33K–$58K.
Beauty Specialists are product category experts — often focused on skincare, color cosmetics, or a specific premium brand — who provide in-depth consultations, conduct demonstrations, and deliver measurable sales results at retail counters and brand events. The role requires deeper technical knowledge than a general Beauty Advisor and often includes responsibility for training peers and driving brand performance metrics.
- Cashier, $25K–$40K.
A cashier rings up purchases, takes payment and closes out the sale at the front of a store, gas station or restaurant. The job sits at the point of sale: scanning items, making change, handling returns, checking IDs for alcohol and tobacco, and, at many chains, watching over a bank of self-checkout stations. Most cashiers work in grocery stores, gasoline stations and restaurants. It is an entry-level role learned on the job. The Bureau of Labor Statistics put the median annual wage at $32,880 in May 2025, with the lowest tenth earning under $24,530 and the top tenth above $40,410.
- Fashion Consultant, $34K–$60K.
Fashion Consultants provide personalized styling advice and product recommendations to apparel retail customers — helping them build wardrobes, solve dressing challenges, and find items that fit well and work within their budget and lifestyle. The role blends product knowledge, styling instinct, and relationship-building to drive both immediate sales and long-term client loyalty.
- Footwear Associate, $27K–$42K.
Footwear Associates sell shoes, boots, and athletic footwear in department stores, specialty shoe retailers, and sporting goods environments. They fit customers, retrieve stock from the stockroom, provide product recommendations based on intended use and fit, and maintain the footwear floor in a section that requires constant organization and size management.
- Front End Supervisor, $32K–$76K.
A Front End Supervisor runs the checkout area of a retail store: the staffed registers, the self-checkout bank and the service desk, along with the cashiers and attendants who work them. The supervisor sets lane coverage, approves overrides and returns, controls cash drawers and handles customers a cashier cannot. In federal statistics the job falls under first-line supervisors of retail sales workers, who in the retail trade sector earned a median of $48,220 in May 2025, with the 10th percentile at $32,180 and the 90th at $76,330, according to BLS.
- Head Cashier, $26K–$40K.
A Head Cashier is the lead cashier on a retail store's front end. The job keeps a register but adds the work around it: opening and closing tills, approving voids and refunds, covering breaks, watching the self-checkout bank and answering the questions newer cashiers bring. It sits below the cashier supervisor or front end supervisor, and under the federal coding rule for working leads it is generally counted with cashiers rather than supervisors. For cashiers in retail trade, the May 2025 BLS survey puts pay at $25,640 at the 10th percentile, $33,070 at the median and $39,700 at the 90th percentile.
- Inventory Manager, $52K–$85K.
Inventory Managers are responsible for the accuracy, flow, and cost of merchandise across a retail organization or distribution operation. They oversee receiving, storage, replenishment, and shrink reduction programs, direct inventory control staff, and use data to maintain optimal stock levels — enough to meet sales demand without tying up unnecessary capital in slow-moving merchandise.
- Jewelry Consultant, $32K–$58K.
Jewelry Consultants guide customers through the purchase of fine and fashion jewelry — engagement rings, diamond pieces, watches, and gold or silver accessories. They combine product knowledge in gemstones, metals, and certifications with consultative selling skills, building relationships with customers who often make emotionally significant and high-dollar purchasing decisions.
- Jewelry Sales Associate, $30K–$50K.
Jewelry Sales Associates assist customers in selecting fine and fashion jewelry, maintain display cases, process sales transactions, and build basic product knowledge in diamonds, gemstones, and metals. The role is the entry point into specialty jewelry retail and combines customer service with consultative selling in a higher-stakes, lower-volume sales environment than most general retail positions.
- Key Holder, $32K–$76K.
A Key Holder is a retail store employee trusted with the keys, alarm codes and safe access needed to open and close the store, and the person in charge on shifts when no manager is in the building. The job sits between sales associate and assistant manager: hands-on selling and register work, plus cash reconciliation, task assignments and incident calls. O*NET files the title under First-Line Supervisors of Retail Sales Workers. In retail trade, BLS reports a May 2025 median of $48,220 for that occupation, with the 10th and 90th percentiles at $32,180 and $76,330. That band covers all first-line supervisors of retail sales workers, store managers included; BLS does not report key holders separately.
- Lead Sales Associate, $32K–$48K.
Lead Sales Associates are the most experienced members of a retail sales team, combining active selling responsibilities with peer mentorship, operational support, and limited supervisory duties. They guide newer associates, model product knowledge and customer engagement, and take on shift responsibilities such as opening and closing that prepare them for formal management roles. Employers including Dollar General, Ulta, and Kohl's use the title for the tier just below Assistant Manager, and it remains one of the most reliable internal-promotion paths in hourly retail.
- Loss Prevention Agent, $33K–$54K.
Loss Prevention Agents protect retail merchandise, assets, and employees by detecting, deterring, and when trained to do so, apprehending shoplifters and internal theft subjects. They work through surveillance monitoring, plain-clothes floor presence, associate training, and documented investigations to reduce shrink and maintain a safe store environment.
- Merchandise Coordinator, $36K–$58K.
Merchandise Coordinators support the execution of retail merchandising plans — ensuring product assortments are ordered, received, displayed, and replenished according to the plans developed by buyers and planners. They work at the intersection of purchasing, store operations, and vendor management, translating category strategies into accurate product flow and presentation.
- Merchandise Planner, $55K–$90K.
Merchandise Planners manage the financial framework for retail merchandise decisions — building pre-season sales and inventory plans, maintaining open-to-buy budgets, tracking in-season performance against plan, and recommending adjustments to buying, pricing, and markdown strategy to optimize sales volume and margin. They work closely with buyers and make the quantitative case for or against specific merchandise decisions.
- Merchandising Manager, $72K–$223K.
Merchandising Managers own the product selection, presentation, and financial performance of a merchandise category or group of categories within a retail business. They direct buyers, planners, and coordinators, set category strategy, manage vendor relationships, and are accountable for the sales, margin, and inventory performance of their area. The role splits sharply between corporate category strategy work, built increasingly on AI-assisted demand forecasting, and store-level floor execution focused on planogram compliance and inventory routines, with pay, scope, and day-to-day responsibilities varying substantially between the two versions of the title.
- Operations Assistant, $34K–$52K.
Operations Assistants support the day-to-day operational functions of a retail store or corporate retail department — handling administrative tasks, coordinating processes, maintaining records, supporting logistics, and assisting operations managers with reporting and project execution. The role is a common entry point into retail operations management.
- Pricing Coordinator, $30K–$46K.
A Pricing Coordinator in retail turns pricing decisions into prices customers actually see and pay. The coordinator loads price changes, markdowns and promotions into the point-of-sale system, gets matching shelf tags or digital labels in place, and audits the floor so the shelf and the register agree. The job sits between merchandising or corporate pricing and store operations, at a single large store, a district or a headquarters pricing team. BLS does not report the title separately; its nearest occupation, stockers and order fillers in retail trade, paid a May 2025 median of $36,060, with the 10th and 90th percentiles at $29,700 and $46,060.
- Retail Buyer, $37K–$102K.
A Retail Buyer chooses the merchandise a store chain or online retailer will sell, negotiates cost and terms with vendors, and manages a category's budget through the season, from the first purchase order to the last markdown. The job sits in the retailer's merchandising team, working with planners, allocators and product developers and reporting to a buying manager or divisional merchandise manager. BLS publishes buyers together with purchasing agents; in the retail trade sector that occupation had a May 2025 median wage of $57,840, with the 10th to 90th percentile running from $37,200 to $101,560. The results of the job show up in the category's sales, margin and leftover inventory.
- Retail Channel Sales Executive, $55K–$110K.
Retail Channel Sales Executives manage sales relationships between a brand, supplier, or service provider and retail partners — working at the intersection of account management and channel sales. They may represent a consumer goods brand selling into retail chains, a technology company selling to retail businesses, or a services firm selling solutions to retail operators. The role requires both sales execution and retail industry knowledge.
- Retail Coordinator, $33K–$77K.
A Retail Coordinator keeps a store's operating details moving: deliveries, floor resets, vendor visits, inventory records and the paperwork behind them, working beside the store or department manager and, in some stores, leading associates through the work. BLS has no separate category for the title. The nearest occupation is First-Line Supervisors of Retail Sales Workers, which also covers store managers. That occupation's May 2025 national pay ran from $33,120 at the 10th percentile to $77,080 at the 90th, with a median of $48,520.
- Retail Customer Experience Manager, $48K–$78K.
Retail Customer Experience Managers lead the service culture and operational practices that determine how customers feel about interacting with a retailer — across the store floor, the service desk, and increasingly through digital touchpoints. They develop associates, resolve complex service issues, own service metric performance, and build the systems that make consistent service delivery possible.
- Retail Customer Service Manager, $45K–$72K.
Retail Customer Service Managers lead the service desk and customer support team at a retail location, overseeing daily operations, managing associate performance, resolving escalated customer issues, and owning the service quality metrics that reflect customer satisfaction. They act as the management layer between front-line service associates and the Store Manager.
- Retail Customer Service Representative, $29K–$50K.
A Retail Customer Service Representative is the person who resolves what goes wrong after, and sometimes before, a sale: returns and exchanges, refunds, order tracking, gift card balances, subscription cancellations and complaints. The work happens at a store service desk, in a retailer's phone and chat center, or remotely through the same ticketing tools. Representatives work inside written store policy and consumer law on refunds, renewals and call recording. In retail trade, the BLS reported a May 2025 median wage of $37,350, with the 10th percentile at $29,280 and the 90th at $50,140.
- Retail Customer Service Specialist, $29K–$50K.
A Retail Customer Service Specialist takes the cases a retailer's first-line service staff could not close: warranty disputes, failed or late orders, refunds above a representative's limit, and complaints that point to a product hazard. The job sits between the representative queue and the team lead, at a store service desk, in a phone and chat center, or on a remote team. BLS counts the work inside its Customer Service Representatives occupation and does not report specialists separately. In retail trade, the occupation's May 2025 median wage was $37,350, with the 10th percentile at $29,280 and the 90th at $50,140.
- Retail Department Manager, $32K–$76K.
A Retail Department Manager runs one section of a store, such as grocery, deli, bakery, meat, apparel, electronics or garden, and answers for its staffing, stock, presentation and results. The role sits above the associates and leads on the floor and below the assistant and store managers. BLS counts it in First-Line Supervisors of Retail Sales Workers, and O*NET lists department manager among that occupation's reported titles. In retail trade, the occupation's May 2025 median wage was $48,220, with the 10th percentile at $32,180 and the 90th at $76,330.
- Retail Department Supervisor, $34K–$54K.
Retail Department Supervisors lead associates within a specific store department, overseeing merchandise execution, floor coverage, and day-to-day task completion. The role sits between associate and full manager on the retail ladder — they direct associate work and handle first-level operational issues but operate within goals and plans set by the Department Manager or Assistant Store Manager.
- Retail District Manager, $44K–$157K.
A Retail District Manager oversees a group of stores in one geographic area and supervises the store managers who run them. The job sits between the store and regional leadership: the district manager owns the combined sales, payroll, shrink and operating standards of the district, hires and develops store managers, and carries company programs into every location. O*NET lists district manager among the reported job titles for general and operations managers. In retail trade, that occupation earned a median of $75,860 in May 2025, with a 10th percentile of $43,920 and a 90th percentile of $156,940. BLS does not report district managers separately from store-level general managers.
- Retail Field Operations Manager, $65K–$105K.
Retail Field Operations Managers drive efficiency, consistency, and compliance across a store, district, or regional retail operation. Unlike a Store Manager who owns a single location's P&L, an Operations Manager focuses on systems, processes, and standards — ensuring that the operational infrastructure supports sales performance and that stores execute consistently against brand and procedural requirements.
- Retail Floor Supervisor, $32K–$76K.
A Retail Floor Supervisor runs the sales floor for a shift: assigning associates to zones and registers, settling customer problems that associates cannot, keeping freight and online pickup moving, and handing the store to the next leader in good order. The job sits between sales associate and assistant store manager, and the supervisor works the floor alongside the team. BLS groups it with First-Line Supervisors of Retail Sales Workers, an occupation that also covers department and store managers. In the retail trade sector that occupation's median pay was $48,220 in May 2025, with a 10th to 90th percentile range of $32,180 to $76,330.
- Retail Inventory Control Specialist, $38K–$60K.
Retail Inventory Control Specialists track, audit, and maintain the accuracy of product counts across a retail store, distribution center, or warehouse. They conduct cycle counts, investigate shrink and variances, reconcile physical stock against system records, and work with receiving, purchasing, and loss prevention teams to identify and correct discrepancies before they compound.
- Retail Merchandiser, $31K–$58K.
A retail merchandiser stocks, sets and maintains retail shelves and displays to a planogram, either as a store employee or as a field representative who services several stores for a manufacturer, distributor or merchandising agency. The job sits between a supplier's plan and what a shopper actually sees: resets, endcaps, shelf tags, out-of-stock checks and photo reports. BLS groups the role with Merchandise Displayers and Window Trimmers, whose May 2025 national pay ran from $30,760 at the 10th percentile to $58,370 at the 90th, with a median of $39,390. A high school diploma is the usual entry point.
- Retail Product Manager, $75K–$130K.
Retail Product Managers oversee the development, positioning, and lifecycle management of merchandise products — typically private label or owned brands. They define product specifications, manage vendor development, coordinate go-to-market timing, and use customer and sales data to guide product decisions from concept through in-season performance management.
- Retail Sales Associate, $27K–$48K.
A Retail Sales Associate works the sales floor of a store, helping shoppers choose merchandise, ringing up purchases, handling returns and keeping shelves and racks stocked and presentable. The job sits at the front line of store operations, reporting to a department lead or store manager, and it is classified by the Bureau of Labor Statistics as Retail Salespersons. BLS data for May 2025 put the median annual wage at $35,410, with the 10th percentile at $27,210 and the 90th at $47,890. Associates work in department stores, big box chains, specialty shops and dealerships, on schedules built around store traffic.
- Retail Sales Clerk, $27K–$40K.
Retail Sales Clerks handle customer transactions, answer basic product questions, maintain floor and checkout area presentation, and support the general operation of a retail store. The title is often used interchangeably with sales associate and is common in grocery, drug, hardware, and general merchandise formats where the transaction-processing component of the role is prominent.
- Retail Sales Consultant, $38K–$75K.
Retail Sales Consultants apply a consultative approach to selling higher-consideration products — furniture, electronics, wireless plans, vehicles, home improvement, financial products, or luxury goods — where the customer decision involves comparison, configuration, or ongoing service commitments. The role emphasizes needs assessment, solution building, and relationship development over transactional volume.
- Retail Sales Manager, $52K–$90K.
Retail Sales Managers drive sales performance through direct coaching, team development, and floor leadership — with more explicit focus on selling outcomes than a general Store Manager role implies. They set daily and weekly sales targets, work the floor alongside associates, analyze performance metrics to identify coaching needs, and ensure the team is actively engaging customers rather than passively waiting for purchases.
- Retail Sales Representative, $34K–$60K.
Retail Sales Representatives assist customers in making purchase decisions, answer detailed product questions, and complete sales transactions across a retail selling floor. The title is used in both consumer retail (working in a store with shoppers) and B2B vendor-side retail (managing brand presence in partner stores). Both require product knowledge, strong communication, and consistent customer engagement.
- Retail Sales Support Specialist, $36K–$58K.
A Retail Sales Support Specialist in retail provides the operational and administrative backbone that keeps the sales team functioning — managing orders, coordinating logistics, resolving post-sale issues, and handling the customer service workload that would otherwise pull salespeople off the floor. The role is most common in high-ticket or high-complexity retail formats where the sales process generates significant follow-up work.
- Retail Security Officer, $29K–$48K.
A Retail Security Officer is a uniformed guard posted inside a store or shopping center to deter theft, watch exits and respond to incidents involving customers or staff. The officer works for the retailer directly or for a contract guard company, reports to an asset protection or store manager, and hands criminal matters to police. BLS classifies the job under security guards. In the retail trade industry, May 2025 OEWS data put the median at $35,640 a year, with the 10th percentile at $29,480 and the 90th at $47,860. State guard licensing, de-escalation skill and clean report writing are the core of the job.
- Retail Stock Clerk, $27K–$44K.
Retail Stock Clerks receive incoming merchandise, organize backroom storage, and replenish the selling floor to ensure shelves stay stocked and products are in the right place. The work is primarily physical and process-driven, and it directly affects whether customers can find and buy what they're looking for: empty shelves cost sales in a way that's direct and measurable. It's one of the largest occupations in U.S. retail, with more than 2.8 million people working as stockers and order fillers nationwide.
- Retail Team Leader, $35K–$55K.
Retail Team Leaders own the performance of a specific department or team within a retail store, driving sales, maintaining visual standards, coaching associates, and managing the department's daily operations. The title is used by chains like Target for roles that combine department management authority with hands-on floor presence, sitting below store manager but above individual contributor. BLS data on the closest supervisory occupation still places the role's pay band well inside national norms for 2026.
- Sales and Service Associate, $30K–$52K.
Sales and Service Associates work on the retail floor — greeting customers, answering product questions, running transactions, and resolving issues after the sale. They are the primary human interface between a retailer and its customers, and their performance directly influences both revenue and repeat business. The role exists in nearly every retail format, from specialty apparel to electronics to home improvement.
- Sales and Service Representative, $34K–$58K.
Sales and Service Representatives handle a broader scope than a typical floor associate — they manage customer accounts, troubleshoot service issues, and carry more responsibility for retention and upsell outcomes. The title appears in wireless and telecom retail, financial services, home improvement, and specialty chains where the transaction has a service component that extends beyond the moment of sale.
- Sales Consultant Specialist, $45K–$80K.
A Sales Consultant Specialist combines deep category expertise with consultative selling skills to serve customers making complex, high-value decisions. The 'Specialist' designation typically indicates a higher level of product knowledge, often backed by manufacturer certification, and a narrower product focus than a general sales consultant. The role is common in technology retail, audio and home theater, kitchen and bath design centers, and outdoor gear.
- Sales Floor Associate, $30K–$46K.
A Sales Floor Associate keeps a large store's selling floor stocked, organized and staffed: working freight to the shelf, recovering zones, executing price changes and helping shoppers find what they came for. The role sits at the entry level of big-box, discount and department store teams, reporting to a department or team lead. BLS does not track the title on its own; it files this work under Stockers and Order Fillers. In general merchandise retailers, that occupation's May 2025 pay ran from $30,290 at the 10th percentile to $46,180 at the 90th, with a median of $36,340.
- Sales Merchandiser, $32K–$52K.
A Sales Merchandiser works on behalf of a manufacturer, distributor, or sales agency to maintain and improve product placement, display condition, and inventory levels across a route of retail accounts. Unlike store-based retail roles, merchandisers are typically employed by the brand or a third-party merchandising firm — they visit multiple retail locations per day rather than working in a single store.
- Sales Technician, $38K–$65K.
A Sales Technician combines sales responsibilities with hands-on technical competency — they don't just recommend products, they can configure, install, diagnose, or demonstrate them at a level most floor associates can't. The role appears in consumer electronics, automotive accessories, home audio and theater, appliances, and telecommunications retail where product complexity is high enough that selling and technical support are difficult to separate.
- Senior Merchandiser (Category and Assortment), $52K–$82K.
A Senior Merchandiser manages a larger product category or department than a standard merchandiser, takes on more complex vendor relationships, and carries more autonomy in assortment and buying decisions. The role sits between a Merchandiser and a Buyer in most retail organizations — responsible for both the strategic direction of the category and the executional detail of keeping the right product in the right place at the right time.
- Shopper, $26K–$42K.
A Shopper in the retail context fulfills customer orders by selecting products from store inventory and preparing them for pickup, delivery, or handoff. The title covers roles at grocery chains, big-box stores, and third-party gig platforms where shoppers work as contractors. It also includes personal shopper roles at department stores and luxury retail, where the work is more consultative and relationship-based.
- Store Associate, $27K–$48K.
A Store Associate is an hourly retail employee who works every part of the shop: helping shoppers on the floor, ringing sales at the register, restocking shelves from the back room and keeping prices and displays accurate. The job sits at the base of the store team, reporting to a shift lead or department supervisor, and it is a starting point for keyholder and assistant manager roles. O*NET lists the title under Retail Salespersons, where BLS put May 2025 pay at a median of $35,410 a year, with the 10th percentile at $27,210 and the 90th percentile at $47,890.
- Store Clerk, $26K–$40K.
A Store Clerk works the front end and sales floor of a retail store: ringing up purchases, taking cash, card and EBT payments, restocking shelves, and answering shoppers' questions. Grocery stores, drug stores, convenience stores and general merchandise chains all use the title, and O*NET files it under Cashiers. The job is entry level and pays by the hour. For cashiers working in retail trade, BLS reported a May 2025 median of $33,070 a year, with the 10th percentile at $25,640 and the 90th at $39,700. SNAP purchase restrictions, tobacco ID checks and local proposals on self-checkout staffing shape the work at the register in 2026.
- Store Director, $44K–$157K.
A Store Director is the senior leader of a single large retail store, such as a supercenter, grocery store or home improvement warehouse, responsible for its sales, payroll, inventory, safety and staff. The director runs the building through department and assistant managers and reports to district or regional leadership. Federal data classifies the job with General and Operations Managers. In retail trade, BLS puts that group's May 2025 median wage at $75,860, with the 10th percentile at $43,920 and the 90th at $156,940. The work combines store financials, talent development, compliance and theft prevention.
- Store Manager, $33K–$77K.
A store manager is the senior on-site leader of a retail location, accountable for its sales, payroll hours, inventory, safety and staff. The role reports to a district or market manager and directs assistant managers, department leads and hourly associates. Federal statistics place it in the First-Line Supervisors of Retail Sales Workers occupation, where the May 2025 BLS survey put the median annual wage at $48,520, with the 10th percentile at $33,120 and the 90th at $77,080. Some large employers post store manager pay above that band, so the employer can matter as much as the title.
- Store Operations Associate, $30K–$48K.
Store Operations Associates handle the behind-the-scenes functions that keep a retail store running: receiving and processing merchandise, managing backroom organization, executing inventory counts, maintaining store equipment, and supporting operational compliance. The role focuses on process and accuracy rather than customer-facing sales work.
- Store Operations Manager, $44K–$157K.
A Store Operations Manager runs the back-of-house side of a retail store: receiving and freight, inventory accuracy, online order fulfillment, the cash office, facilities and safety. The role usually reports to the store manager or store director and directs the leads and associates who keep product moving from the dock to the shelf. BLS does not count the title separately; for general and operations managers in retail trade, it reported a May 2025 median annual wage of $75,860, with the 10th percentile at $43,920 and the 90th at $156,940. Employers include large-format chains in home improvement, grocery and general merchandise.
- Store Support, $27K–$40K.
Store Support roles provide operational and customer-facing assistance across a retail store — handling tasks like cart retrieval, lot maintenance, register backup, price verification, and general support to frontline departments. The position is common in large-format retail and fills the operational gaps that dedicated department or register roles don't cover.
- Visual Merchandiser, $31K–$58K.
A Visual Merchandiser plans, builds and maintains the displays that sell merchandise inside a store: front windows, mannequin groupings, table stories, wall presentations and the signage that ties them together. Federal statisticians classify the job as merchandise displayers and window trimmers, and O*NET lists visual merchandiser among the titles workers report for it. The work happens on the selling floor of apparel, department, home and specialty stores, working from a visual directive issued by a corporate team or, in smaller shops, from their own plan. In May 2025 the Bureau of Labor Statistics put the median annual wage at $39,390, with the 10th percentile at $30,760 and the 90th percentile at $58,370.
- Visual Merchandising Manager, $31K–$64K.
A Visual Merchandising Manager leads a retail store's visual team and is accountable for how the store looks: windows, mannequins, fixtures, signage and the floor sets that change them each season. The role sits between headquarters, which writes the visual directive, and store leadership, which needs it to sell. BLS does not report the title separately; for Merchandise Displayers and Window Trimmers in retail trade, the occupation BLS uses for visual work, pay ran from $30,820 at the 10th percentile to $64,440 at the 90th in May 2025, with a median of $38,230.