Marketing

An Account Coordinator is the entry-level member of an agency account team: the person who runs schedules, status reports, estimates and approval routing so that account executives and directors can spend their time on client strategy. The title appears at advertising, public relations and integrated marketing agencies, and some in-house brand teams use it as well. BLS does not publish a separate series for the job. O*NET files Account Coordinator under Advertising Sales Agents, and in the agency industry that occupation's May 2025 median was $72,910, with a 10th-to-90th percentile spread of $36,060 to $138,380 that covers senior account staff as well as beginners.

An advertising account executive manages client relationships on one of two sides of the ad business. At an agency, the AE is the client's daily contact, turning goals into briefs, timelines and approvals for creative and media teams. At a broadcaster, publisher or digital platform, the AE sells advertising and services the accounts that buy it. O*NET files the title under Advertising Sales Agents. In the advertising, public relations and related services industry, BLS put the occupation's May 2025 pay at $36,060 at the 10th percentile, $72,910 at the median and $138,380 at the 90th percentile.

Advertising Analysts measure the performance of paid media campaigns — across search, social, display, video, and connected TV — and translate data into actionable recommendations that improve spend efficiency. They build the dashboards, run the attribution models, and generate the performance reports that tell campaign managers and clients whether the budget is working and where to adjust it.

Advertising Campaign Managers plan, launch, and optimize paid media campaigns across digital channels — managing budgets, targeting strategies, creative testing, and performance against client or business KPIs. They are the hands-on operators of advertising platforms, responsible for the tactical execution that turns media strategy into live campaigns and measurable results.

Advertising Coordinators handle the administrative, logistical, and operational tasks that keep advertising campaigns running — from trafficking ad assets and managing vendor relationships to tracking budgets and maintaining project timelines. It's an entry-level role that provides broad exposure to how advertising is produced and placed, and serves as a common starting point for careers in media planning, account management, and creative production.

Advertising Copywriters write the words that make advertising work — headlines, scripts, taglines, social captions, search ads, long-form brand content, and everything in between. Working in creative teams alongside art directors and designers, they develop campaign concepts and execute copy across channels, translating brand strategy and audience insight into language that stops people, communicates something true, and motivates action.

Advertising Directors lead the development and execution of advertising programs for a brand or a portfolio of agency clients — setting strategy, overseeing creative and media output, managing agency relationships or internal teams, and measuring advertising performance against business objectives. The role spans both the strategic vision and the operational management of advertising, requiring credibility in both dimensions to be effective.

An Advertising Manager runs an organization's paid advertising: setting the plan, approving creative, directing media buys across search, social, video and retail channels, and answering for what the spend returns. The job sits between the marketing director or CMO and the specialists, agencies and platforms that execute campaigns, at brands, ad agencies and media companies. BLS classifies it under Advertising and Promotions Managers, where the May 2025 median wage was $133,660, with the 10th percentile at $63,300 and the 90th at $286,240. The work now runs through automated buying systems and generative creative tools, so judgment about budget, brand risk and measurement carries the role.

Advertising Operations Managers oversee the technical execution of digital advertising campaigns — managing ad server setup, trafficking, targeting, delivery monitoring, and troubleshooting for publishers, media companies, and ad technology platforms. They are the people who ensure that the right ads actually serve to the right audiences, that impressions are measured accurately, and that discrepancies between advertiser expectations and delivered results are resolved quickly.

Advertising Sales Executives sell advertising inventory — digital, print, broadcast, out-of-home, or programmatic — on behalf of publishers, media companies, and advertising networks. They prospect new advertisers, manage existing agency and brand relationships, develop customized proposals, and close deals that meet both client marketing objectives and the publisher's revenue targets. Compensation structures are heavily commission-weighted, making top performers among the highest earners in the marketing industry.

Advertising Sales Managers lead teams of advertising sales executives at publishers, media companies, and ad tech firms — responsible for team quota attainment, pipeline management, seller development, and the strategic client relationships that are too large or complex for individual contributors to manage alone. The role combines active sales management with the individual execution expected of a team's senior member.

Advertising Sales Representatives sell advertising space and time to local businesses, regional companies, and smaller advertisers on behalf of newspapers, radio stations, local TV, digital media properties, and niche publications. They prospect new clients, explain advertising options, prepare basic proposals, and close small to mid-size deals — typically working a defined geographic territory or vertical niche with moderate-sized accounts.

Affiliate Marketing Coordinators manage the day-to-day operations of affiliate and partner marketing programs — recruiting publishers, managing affiliate relationships, monitoring performance data, processing commissions, and ensuring the program's technical setup is running correctly. The role is the operational engine of a cost-per-action (CPA) marketing channel that can generate significant e-commerce revenue when managed well.

Affiliate Marketing Managers own the strategy and performance of a brand's affiliate and partner marketing program — setting commission structures, recruiting high-value partners, optimizing program economics, and reporting the channel's contribution to overall customer acquisition goals. They operate at the intersection of business development, performance marketing, and channel management, making strategic decisions that directly affect revenue and partner satisfaction.

Affiliate Marketing Specialists manage the operational and strategic execution of affiliate programs — handling partner recruitment outreach, relationship management, performance monitoring, and optimization. The role is more autonomous than coordinator-level work, with direct responsibility for program performance metrics and partner relationships, while reporting to an Affiliate Marketing Manager or Director.

An Agency Account Manager runs the client side of an advertising, marketing or public relations agency. The job owns the relationship with a set of client brands, turns their goals into briefs, and keeps scope, schedule and budget on track while creative, media and strategy teams make the work. At agencies that use the full ladder, the title falls between account executive and account supervisor. BLS does not count the title separately; O*NET files Account Manager under Advertising and Promotions Managers, and in the advertising, public relations and related services industry that occupation earned a May 2025 median of $133,550, with $48,860 at the 10th percentile and $286,590 at the 90th.

An AI Marketing Engineer is a software engineer who sits inside a company's marketing department and builds the AI tooling that team runs every day: content generation pipelines with review gates, campaign agents, and integrations that connect large language models to the CRM, marketing automation platform and CMS. The role owns these systems after launch, maintaining prompts, evaluations and access controls as models and vendors change. It reports into marketing, marketing operations or growth leadership. BLS has no category for the title, so software developers serve as the nearest occupation; they earned a median of $135,980 in May 2025, with a 10th-to-90th percentile range of $82,460 to $214,670.

B2B Sales Directors lead a company's sales organization — setting quota structure, building and coaching a team of managers and account executives, owning the revenue forecast, and driving the strategic decisions that determine whether the sales function hits its annual number. They sit between VP or CRO-level leadership and the sales manager layer.

Brand Administrative Assistants support brand management teams with administrative, operational, and analytical tasks that keep brand programs running. They track projects, process purchase orders, compile competitive reports, coordinate with vendors and agencies, and handle the logistical details that free brand managers and coordinators to focus on strategic work.

A Brand Analyst measures how buyers perceive a brand and its competitors, then explains what moved and why. The role runs the brand health tracker, designs brand lift tests for campaigns, reads social listening data, and turns the findings into reports and dashboards for brand managers and marketing leaders. It sits in consumer insights teams at consumer brands, banks and technology firms, and at research suppliers and agencies. The nearest BLS occupation for this work is market research analysts and marketing specialists, whose May 2025 national wages ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760.

Brand Analysts and Strategists research consumer perceptions, competitive positioning, and market data to define how a brand should look, sound, and behave across every channel. They translate data from surveys, focus groups, and sales trends into positioning frameworks, messaging hierarchies, and brand architecture recommendations that guide creative, product, and go-to-market teams.

A Brand Communications Specialist writes, edits and coordinates the messages that carry a company's voice: press materials, web and social copy, executive remarks, campaign launches and the guidelines that keep agencies and other departments on tone. The job sits on an in-house communications or marketing team, or at an agency, below a communications or brand manager. BLS counts this work under public relations specialists, which it says are also called communications specialists; that occupation paid $44,110 at the 10th percentile, $74,750 at the median and $135,150 at the 90th percentile in May 2025.

A Brand Coordinator is the marketer who runs the production side of a brand team: routing creative for approval, keeping the asset library in order, checking materials against the brand guidelines and chasing agencies and printers for delivery. The job sits under a brand manager at a consumer goods maker, retailer, university, health system or agency. BLS does not report brand coordinators separately; the nearest occupation, market research analysts and marketing specialists, paid $43,390 at the 10th percentile, $78,760 at the median and $155,480 at the 90th percentile in May 2025.

Brand Development Managers lead the strategic growth of a brand — identifying new market opportunities, managing brand extensions, developing go-to-market strategies for new products, and ensuring the brand gains meaningful distribution and awareness. They work at the intersection of brand strategy, sales, and product development to convert brand equity into revenue growth.

A Brand Director is the senior marketer who sets the positioning, budget and creative direction for one brand or a portfolio of brands, leads a team of brand managers, and reports to marketing leadership such as a vice president of marketing or a chief marketing officer. Federal statistics place the job inside Marketing Managers (SOC 11-2021), where O*NET lists Brand Manager and Marketing Director among sample titles. In May 2025 that occupation had a median annual wage of $166,790, with the 10th percentile at $90,260 and the 90th at $293,610, according to the Bureau of Labor Statistics. BLS does not report brand directors separately.

Brand Engagement Managers design and execute programs that deepen consumer relationships with a brand — through experiential events, digital community building, loyalty programs, influencer partnerships, and cultural marketing initiatives. Their goal is to move consumers from passive awareness into active brand advocates, measured through engagement metrics, loyalty participation, and earned media.

Brand Experience Managers design and oversee the physical and digital environments where consumers encounter a brand — from retail store design and packaging to events, pop-ups, and online touchpoints. Their focus is on the sensory, emotional, and functional quality of every brand interaction, ensuring that the cumulative experience reinforces the brand's positioning and creates genuine consumer connection.

A Brand Identity Designer creates the visual system that makes a company recognizable: the logo, color palette, typography, imagery style and the guidelines that keep them consistent wherever the brand appears. The role sits in marketing, at branding studios, advertising agencies and in-house creative teams, and turns brand strategy into documented, reusable design systems. BLS counts the work within Graphic Designers, whose national wages in May 2025 ran from $39,520 at the 10th percentile to $104,910 at the 90th, with a median of $62,960. The job centers on system building, presentation and governance after launch, not one-off logo drawing.

Brand Identity Managers own the visual identity system of a brand — its logo, colors, typography, photography style, and the guidelines that govern how those elements are applied. They are the organization's guardian of brand visual standards, working with internal teams, agencies, and partners to ensure the brand looks coherent and on-strategy everywhere consumers encounter it.

Brand Managers own the day-to-day strategy and marketing execution for one or more brand lines, managing the P&L, leading integrated marketing campaigns, directing agency partners, and developing the brand's innovation pipeline. They are the primary owner of brand equity metrics, market share performance, and the decisions that shape how consumers perceive and choose the brand.

A Brand Marketing Manager is the marketer who turns a brand's positioning into campaigns: writing agency briefs, approving creative, planning media, running creator partnerships and tracking whether people know, like and choose the brand. The job sits in the marketing department of a consumer goods maker, retailer, technology company or service business, or on the client side of an agency relationship, and reports to a brand or marketing director. BLS counts it within Marketing Managers (SOC 11-2021), where May 2025 pay ran from $90,260 at the 10th percentile to $293,610 at the 90th, with a median of $166,790. BLS does not report brand marketing managers separately.

Brand Reputation Managers monitor, protect, and improve how a brand is perceived by consumers, media, and the public. They track sentiment across media and social channels, develop crisis communications protocols and rapid response capabilities, manage online review programs, and lead proactive reputation-building initiatives that strengthen brand credibility before it's tested.

A Brand Specialist is the marketer who keeps a company's name, logo, look and voice consistent wherever they appear. The role sits on an in-house brand or marketing team, or at an agency, below the brand manager who sets strategy: the specialist writes and maintains the guidelines, runs the approval queue for materials from other departments and partners, and keeps the asset library current. The nearest federal occupation is market research analysts and marketing specialists, where May 2025 pay ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760. BLS does not report brand specialists separately.

Brand Strategists develop the strategic foundation that defines what a brand stands for, how it differentiates from competitors, and how it should communicate with its target audiences. They combine consumer research, competitive analysis, and strategic frameworks to build positioning documents, brand architectures, and messaging platforms that give creative, marketing, and product teams a shared direction to work from.

Brand Strategy Managers own the strategic foundation of a brand — developing and refining positioning, leading the annual brand planning process, commissioning and synthesizing consumer research, and translating brand strategy into actionable direction for marketing, creative, and product teams. They combine the research-grounded thinking of a brand strategist with the organizational leadership and business accountability of a brand manager.

A Business Development Manager wins new revenue for a company: new clients, partners and markets. In marketing, the role sits between sales and strategy, selling an agency's creative, media or digital services to brands, or opening accounts and partner channels for a brand or marketing technology firm. The job runs from prospect research and discovery through proposals, pitches, negotiation and handoff to the account team. O*NET files the BD Manager title under sales managers, who earned a median of $148,270 in May 2025 in BLS data, with the 10th and 90th percentiles at $73,170 and $290,540. Pay can include commission or a bonus tied to new business signed.

Channel Marketing Managers develop and execute marketing programs that help the company sell through indirect channels — resellers, distributors, retailers, agency partners, and technology partners. They build programs that equip channel partners with the tools, training, and co-marketing support they need to represent the brand effectively and drive revenue through their customer relationships.

A Chief Marketing Officer (CMO) is the senior executive who owns an organization's marketing function: brand, demand generation, product marketing, communications, customer insight and the budget that pays for all of it. The CMO sits on the executive team and is judged on growth, pipeline and brand health rather than campaign output. BLS does not publish a separate CMO wage series. Its closest occupation, Marketing Managers, paid a median of $166,790 in May 2025, with the 10th percentile at $90,260 and the 90th at $293,610. The CMO sits at the top of that occupation, not in its middle.

The Chief of Staff to the CMO serves as a senior operational and strategic partner to the Chief Marketing Officer, translating executive priorities into structured programs, managing the CMO's agenda, and driving cross-functional alignment across marketing and its internal partners. This is not an administrative role — it functions as an extension of the CMO's decision-making capacity.

A Communications Coordinator is the production lead of a communications or marketing team: the person who drafts press releases and newsletters, keeps the communications calendar, maintains media lists, routes copy through approvals and reports on coverage. The role sits under a communications, PR or marketing manager in companies, agencies, nonprofits and public institutions. BLS counts the job within public relations specialists, whose May 2025 national wages ran from $44,110 at the 10th percentile to $135,150 at the 90th, with a median of $74,750. BLS does not report coordinators separately. A bachelor's degree is the typical entry point.

Communications Specialists produce content, support media relations, and execute communications programs across internal and external channels. The role sits between a coordinator and a manager — more autonomous than pure coordination work but without full program ownership. Specialists typically own specific channels or content types while contributing to the broader communications strategy.

Community Engagement Coordinators build and maintain relationships within brand communities, online forums, and social media platforms. They moderate discussions, respond to community members, plan engagement programs, and track community health metrics — creating the environment in which a brand's most dedicated audience members develop and stay active.

Community Managers own the strategy, growth, and daily health of brand communities across online and offline channels. They develop programming, build member relationships, manage moderation standards, and report community performance to marketing leadership — responsible for the community as a strategic asset rather than just a customer support channel.

Consumer Insights Managers lead primary and secondary research programs that help brand and marketing teams understand consumers' attitudes, behaviors, needs, and decision-making. They design studies, manage research vendors, synthesize findings into strategic recommendations, and translate consumer data into decisions that improve product development, positioning, and communications.

Content Marketing Analysts measure and improve the performance of content marketing programs. They track content engagement metrics, analyze SEO performance, identify gaps in the content strategy, and produce insights that help content teams prioritize what to create, how to distribute it, and how to demonstrate its contribution to marketing and business goals.

Content Marketing Coordinators support the execution of content programs — maintaining editorial calendars, publishing and distributing content, coordinating with writers and designers, and tracking basic performance metrics. The role is the operational foundation of a content marketing team, ensuring that content moves from planning to publication reliably and on schedule.

Content Marketing Directors own the strategy, team, and outcomes of an organization's content marketing program. They set content direction aligned with business goals, manage content teams and budgets, measure program ROI, and ensure that content consistently drives organic growth, customer engagement, and pipeline contribution. The role requires both editorial vision and marketing rigor.

A Content Marketing Manager owns a company's content strategy and editorial program: deciding what the brand publishes, for which readers and to what end, then running the writers, freelancers, calendar and reporting that turn the plan into articles, newsletters, guides, video and research. The job sits inside the marketing department, reporting to a marketing director, head of content or CMO, and works closely with SEO, demand generation, product marketing and sales. BLS does not report the title on its own. For Marketing Managers, the nearest federal occupation, May 2025 pay ran from $90,260 at the 10th percentile to $293,610 at the 90th, with a median of $166,790.

The Content Marketing Manager/Coordinator is a hybrid role common at small marketing teams and growth-stage companies where one person handles both strategic direction and hands-on execution. They plan the content calendar, produce or oversee content creation, manage basic SEO and distribution, and track performance — serving as a one-person content function with support from writers and stakeholders.

Content Marketing Specialists produce and distribute content that supports organic growth, audience development, and lead generation goals. More autonomous than a coordinator but typically without management responsibility, Specialists own specific content areas or channels while contributing to the broader content strategy led by a manager or director.

Content Marketing Strategists develop the frameworks, plans, and priorities that guide a brand's content investment. They research audiences and competitors, map content to buyer journeys, build content architectures, define channel strategies, and create the measurement structures that demonstrate whether content is working — typically without managing writers directly.

Content Marketing Writers produce the written content that powers brand publishing programs — blog posts, long-form guides, case studies, email newsletters, and more. They work from editorial briefs, research topics thoroughly, integrate SEO best practices, and produce publish-ready drafts that meet quality and brand standards with minimal revision.

A Content Strategist plans what an organization publishes, how it is structured and governed, and when it is retired, working at the planning level above day-to-day writing, alongside content marketers, UX and web teams. The work covers audits, content models, taxonomy, style guides, review cycles and measurement. BLS does not report the title separately; O*NET places it under Market Research Analysts and Marketing Specialists, whose May 2025 pay ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a $78,760 median. Employers include software companies, agencies, health systems, financial firms, universities and government agencies.

Conversion Rate Optimization Managers systematically improve the percentage of visitors who complete desired actions — sign-ups, purchases, form fills, trials — by analyzing user behavior, designing and running controlled experiments, and translating results into site and funnel improvements. The role combines quantitative analysis, user psychology, and technical implementation to improve revenue outcomes from existing traffic.

Corporate Communications Directors lead the strategy and execution of an organization's external and internal communications programs. They oversee PR, media relations, executive communications, and often employee and crisis communications — building and protecting the organization's reputation through consistent, credible messaging across all audiences.

Corporate Communications Managers plan and execute the messaging strategy that shapes how a company is perceived by employees, investors, media, and the public. They write and edit key corporate content, manage media relationships, coordinate crisis communications, and ensure that what the company says externally and internally aligns with brand values and business goals.

Creative Analysts sit at the intersection of performance marketing and creative production, using data to evaluate what visual and copy elements drive results in paid advertising, email, and organic content. They analyze A/B tests, identify creative fatigue signals, and translate quantitative findings into actionable briefs that guide designers and copywriters toward better-performing work.

Creative Content Specialists produce the written, visual, and multimedia content that powers a brand's marketing channels — blog posts, social media, email campaigns, landing pages, video scripts, and more. They combine writing ability with enough design and production sense to move quickly across formats, working from brand guidelines and content calendars to deliver on-brand material consistently.

Creative Coordinators keep the creative department running on time and on budget — managing project intake, scheduling reviews, tracking asset versions, and ensuring that designers, copywriters, and stakeholders are working from the same brief. They are the operational backbone of in-house creative teams and agencies, handling the logistics that allow creative people to spend more time creating.

A Creative Director owns the ideas and the craft behind a brand's advertising and content. The role sits at the top of the creative department in an advertising agency, an in-house agency or a corporate marketing team, directing art directors, copywriters, designers and producers, and answering to clients or the chief marketing officer for what ships. Day to day, that means shaping briefs, choosing which concepts go forward, and protecting the work through production. O*NET files the title under Art Directors, whose May 2025 national wages ran from $64,900 at the 10th percentile to $213,050 at the 90th, with a median of $114,850.

A Creative Manager runs the people, schedule and budget behind a marketing team's creative output: designers, writers, video and photo staff, plus the freelancers and vendors who fill gaps. The job sits between the creative director, who owns the idea, and the brand and campaign leads who need finished work on a date. O*NET files Creative Manager under Art Directors (SOC 27-1011), and BLS put that occupation's May 2025 median wage at $114,850, with the 10th percentile at $64,900 and the 90th at $213,050. In-house brand departments, agencies, colleges and public agencies hire for the role, sometimes under the title Creative Services Manager.

Creative Project Managers run the operational side of creative production — managing timelines, scoping projects, coordinating stakeholders, and keeping design and content teams focused on producing work rather than managing process. They are the traffic control system for creative departments, ensuring the right projects get to the right people at the right time with clear briefs and realistic deadlines.

Creative Specialists produce visual and written marketing materials across formats including graphics, photography, video, and digital content. Working within brand guidelines, they translate campaign concepts and marketing briefs into polished deliverables for websites, social media, email, print, and advertising — typically as a versatile individual contributor within a marketing or communications team.

CRM Marketing Managers develop and execute customer relationship marketing programs — email, SMS, push notifications, and in-app messaging — designed to increase customer retention, lifetime value, and engagement. They own the lifecycle marketing strategy, manage customer data segmentation, and use A/B testing and analytics to continuously improve how the brand communicates with existing customers.

Customer Acquisition Managers own the strategy and execution of paid and organic programs designed to bring new customers into a business. They manage advertising budgets across channels like paid search, paid social, and display; analyze customer acquisition cost against lifetime value; and continually test new channels, audiences, and creative approaches to improve the efficiency of growth spending.

A Customer Acquisition Specialist plans, launches and tunes the paid campaigns that bring first-time buyers, subscribers or account holders into a business, working in Google Ads, Meta Ads Manager and similar platforms on an in-house growth team or at an agency. The role sits in marketing, reports to an acquisition or performance marketing lead, and is judged on what each new customer costs. BLS does not track the title separately; it counts this work within Market Research Analysts and Marketing Specialists, where the May 2025 national wage band ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760.

Customer Engagement Managers develop and execute programs that deepen the relationship between a brand and its existing customers — through loyalty programs, community initiatives, personalized communications, events, and advocacy development. They measure engagement depth, identify disengagement signals, and design interventions that keep customers active, satisfied, and growing their relationship with the brand.

A Customer Experience Manager runs the program that measures and improves how customers experience a brand, from the first campaign touch through purchase, onboarding, support and renewal. In a marketing organization the job sits between the brand and insights teams and the product, support and operations groups that own most of the fixes, so it works through influence as much as authority. The daily tools are journey maps, voice-of-customer surveys, review data and dashboards. BLS does not count the title separately; O*NET files it under first-line supervisors of office and administrative support workers, whose May 2025 pay ran from $45,610 at the 10th percentile to $104,710 at the 90th, with a $69,500 median.

Customer Marketing Managers develop and execute marketing programs aimed at existing customers — building advocacy, deepening product adoption, driving upsell and cross-sell, and converting satisfied customers into references, case studies, and word-of-mouth sources. They sit at the intersection of marketing and customer success, using marketing tactics to serve business goals that depend on customer retention and expansion.

Customer Retention Managers develop and execute programs designed to reduce churn and extend the relationship between customers and the business. They analyze the signals that predict customer departure, design interventions at key risk moments, manage win-back campaigns for lapsed customers, and track retention metrics that connect directly to revenue. The role requires equal facility with data analysis and program execution.

Customer Retention Specialists execute the programs and direct outreach that keeps customers from cancelling, lapsing, or disengaging. They handle inbound cancellation calls or chats, execute outbound retention campaigns, manage save offers, and track intervention outcomes. The role is both customer-facing and analytically oriented, requiring the ability to have persuasive retention conversations and to measure what actually works.

Customer Success Specialists work directly with customers after the sale to ensure they successfully adopt a product or service, achieve their intended outcomes, and remain satisfied through the relationship. They manage a portfolio of accounts, conduct onboarding and training sessions, monitor account health, and proactively address risks to renewal or expansion. The role sits between customer service and account management.

A Demand Generation Manager plans and runs the marketing programs that create sales pipeline at a business-to-business company: paid search and social, webinars, events, email nurture and account-based campaigns. The role sits in the marketing department, works daily with sales and marketing operations, and is measured on qualified opportunities and revenue rather than clicks or raw lead counts. The core skills are funnel planning, marketing automation, paid media and reporting that sales leaders trust. The closest BLS occupation is Marketing Managers, whose May 2025 median annual wage was $166,790, with the 10th percentile at $90,260 and the 90th at $293,610.

Demand Generation Program Managers plan, coordinate, and execute the specific campaigns and programs that produce B2B sales pipeline — managing integrated programs across paid media, content, email, events, and digital channels. The role bridges strategy and execution, ensuring that demand generation objectives translate into well-planned, well-run programs that deliver measurable pipeline contribution.

Demand Generation Specialists execute the B2B marketing campaigns that generate leads and fill the sales pipeline — building and running paid media programs, managing email campaigns, coordinating webinars, and maintaining marketing automation workflows. They work within a demand generation team to ensure programs run accurately, reach the right audiences, and produce measurable results.

Digital Advertising Analysts manage and optimize paid media campaigns across search, social, display, and programmatic channels. They analyze performance data to improve ROAS, reduce cost per acquisition, and allocate budgets where they generate the most measurable return. The role sits at the intersection of data analysis and campaign execution.

Digital Advertising Managers oversee the strategy, execution, and performance of paid media programs across search, social, display, and programmatic channels. They manage analyst teams, own channel budgets, and are accountable to business outcomes — revenue, leads, or app installs — rather than just media metrics. The role requires both technical platform fluency and the ability to translate media performance into business language.

A Digital Advertising Specialist builds, runs and measures paid campaigns on platforms such as Google Ads, Microsoft Advertising, Meta and Amazon Ads, working at an agency, in a brand's in-house marketing team or at a media company. A manager or client sets the budget and goal; the specialist does the hands-on account work that follows, from keywords and audiences to bids, creative tests and conversion tracking. BLS counts the role within market research analysts and marketing specialists, where the May 2025 national wage band ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760.

Digital Marketing Analysts collect, process, and interpret data from marketing channels to help teams understand what's working and why. They build reports and dashboards, track campaign performance across paid and organic channels, and translate data into recommendations that improve marketing effectiveness. The role sits between pure data analysis and marketing strategy.

Digital Marketing Consultants advise businesses on how to improve their digital marketing programs — covering strategy, execution gaps, channel selection, measurement, and organizational capability. They may work independently, through agencies, or as embedded advisors inside client organizations. The role requires broad marketing knowledge, analytical credibility, and the communication skills to get recommendations actually adopted.

A Digital Marketing Coordinator runs the operational side of online campaigns: building emails, scheduling social posts, trafficking ads, tagging links and assembling the weekly performance report. The job sits below specialists and managers on a marketing team or inside an agency account group, turning their plans into launched, trackable work across the CMS, ad platforms and analytics. The closest BLS occupation is Market Research Analysts and Marketing Specialists, where May 2025 national pay ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760. That band covers the whole occupation, senior specialists included, and BLS does not report coordinators separately.

Digital Marketing Designers create the visual assets that power digital campaigns — paid ads, email templates, social media graphics, landing page visuals, and banner ads. They work within brand systems, adapt designs to platform specifications, support A/B testing with creative variants, and balance aesthetic quality with the performance requirements of conversion-focused marketing.

Digital Marketing Directors lead an organization's digital marketing function — owning strategy across all digital channels, managing teams of managers and specialists, and driving measurable business growth through paid, organic, email, and owned digital programs. They operate at the intersection of marketing strategy, commercial accountability, and organizational leadership.

A Digital Marketing Manager plans and runs a company's online customer acquisition and retention: paid search, paid social, video and display ads, email, and organic search. The role sits between channel specialists and marketing leadership, owning the media budget, the tracking that proves what worked, and the agencies or staff who execute. BLS counts the work under Marketing Managers (SOC 11-2021), where May 2025 pay ran from $90,260 at the 10th percentile to $293,610 at the 90th, with a median of $166,790. BLS does not report digital marketing managers separately, so the band covers the whole occupation.

The Digital Marketing Manager/Coordinator title describes a hybrid role common at small businesses and lean marketing teams where one person handles both the strategic oversight of digital programs and the operational execution that larger teams distribute across multiple people. The role requires both managerial judgment and hands-on execution skills, with compensation reflecting the mid-point between coordinator and full manager levels.

Digital Marketing Project Managers keep complex marketing campaigns and programs on track — managing timelines, resources, stakeholder communication, and cross-functional dependencies so that campaigns launch on schedule with high-quality execution. They bridge the gap between marketing strategy and production reality, translating plans into coordinated workflows that deliver results across teams.

Digital Marketing Specialists execute and optimize digital marketing campaigns across one or more channels: paid search, social media, SEO, email, or content. They own channel performance with more autonomy than entry-level analysts, work with less supervision than managers require, and are typically the primary hands-on practitioners within their specialization on a marketing team. In 2026 the role increasingly includes optimizing content to be cited by Google's AI Overviews and other AI answer engines, alongside traditional platform work, since organic clicks now depend on whether a page gets surfaced inside an AI-generated answer rather than only on where it ranks.

Digital Marketing Strategists develop the plans and frameworks that guide digital marketing execution — defining channel priorities, audience strategies, campaign architectures, and measurement approaches. They work at a higher altitude than specialists and analysts, connecting business objectives to digital programs and ensuring that tactical decisions serve a coherent strategic purpose.

Digital Marketing Trainers develop and deliver training programs that help marketers, business professionals, and career-changers build practical digital marketing skills. They work in corporate learning and development environments, training companies, educational institutions, and independent consulting practices. Success requires deep marketing expertise, strong communication skills, and the ability to design learning experiences that produce real skill transfer rather than passive comprehension. The role blends curriculum development, live facilitation, and continuous content updates to keep pace with platform changes and AI-driven tools. Trainers must also maintain their own practitioner credibility by running real campaigns and staying current with certifications like Google Ads and Meta Blueprint.

Digital Media Planners develop the media plans that specify where, when, and how digital advertising budgets should be spent to achieve campaign objectives. They research audiences, evaluate channels and placements, negotiate rates and packages, and produce detailed media plans that media buyers execute. The role requires both analytical discipline and commercial knowledge of digital advertising markets.

Direct Mail Marketing Managers plan, produce, and optimize physical mail campaigns that drive customer acquisition, retention, and response. They manage the full campaign lifecycle from list selection and copy development through print production, postage strategy, and performance analysis. In an era of digital saturation, well-executed direct mail stands out — and the managers who run it effectively drive measurable returns.

E-commerce Analysts use data to understand customer behavior, improve conversion rates, and optimize the commercial performance of online stores and digital sales channels. They analyze funnel performance, evaluate promotional effectiveness, track product and category metrics, and work cross-functionally with marketing, merchandising, and technology teams to identify and act on growth opportunities.

An E-commerce Coordinator handles the daily execution behind a brand's online store and marketplace channels: building product listings, loading promotions, testing pages and discount codes, answering product questions and reporting weekly results. The role sits in a marketing or e-commerce team, between the merchandisers who plan the assortment and the managers who own channel revenue. O*NET lists the title under Online Merchants, which BLS counts within business operations specialists, all other. In retail trade, that occupation's May 2025 wages ran from $34,330 at the 10th percentile to $125,020 at the 90th, with a median of $51,940.

E-commerce Directors own the strategy, operations, and revenue performance of a company's direct-to-consumer digital channels. They lead the team that runs the website, oversee paid and organic acquisition, and are accountable for hitting revenue, conversion, and customer acquisition cost targets across the full digital commerce operation.

An E-commerce Manager runs a company's online sales channel as a business: the direct website, marketplace storefronts, the product catalog and feeds, promotions, and the conversion and margin numbers that come out of them. The role sits between e-commerce coordinators and merchandisers on one side and a director of e-commerce or digital on the other, and works daily with marketing, engineering, inventory and customer service. O*NET lists the title under Online Merchants, whose wages BLS reports within the broad Business Operations Specialists, All Other group: in May 2025 that group's wages ran from $47,880 at the 10th percentile to $150,010 at the 90th, with a median of $83,050.

E-commerce Marketing Coordinators support the marketing activities that drive traffic and revenue to online stores — including email campaigns, paid social and search support, promotional content, and site merchandising. The role combines marketing execution with channel operations, sitting at the intersection of digital marketing and commerce.

E-commerce Marketing Managers develop and execute the marketing strategy that drives traffic, conversion, and revenue for online stores. They own channels including email and SMS, paid search and social, SEO, and on-site promotions — and are accountable for customer acquisition costs, retention metrics, and channel contribution to revenue.

E-commerce Marketing Specialists own specific digital marketing channels — most commonly email, paid search, or SEO — for online retailers and DTC brands. They sit between coordinator-level execution and manager-level strategy, bringing channel depth that allows them to operate independently and improve performance without requiring constant direction.

An E-commerce Specialist manages the product catalog, storefront, marketplace accounts and shopping feeds that put a brand's products in front of online buyers. In a marketing team, the specialist keeps listings accurate, tests titles and pages for conversion, and fixes the data errors that knock products out of Google Shopping or Amazon search. BLS does not track the title separately; it counts the work within market research analysts and marketing specialists, an occupation whose May 2025 national wages ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760. Employers include consumer brands, online retailers and e-commerce agencies.

Editors shape written content from draft to publication — reviewing for accuracy, clarity, tone, and consistency with brand or editorial guidelines. In marketing contexts, they work on web content, email, ads, and brand copy. At publishers, they manage writers, develop story ideas, and maintain the editorial voice of a publication.

Email Marketing Coordinators build, schedule, and monitor email campaigns and automated flows for brands and organizations. They work inside email service platforms, coordinate content and creative production, maintain list hygiene, and pull performance reports — the operational backbone that keeps email programs running on schedule and within brand standards.

Email Marketing Managers own the strategy, execution, and performance of an organization's email and SMS programs. They build and optimize automated flow architecture, manage campaign calendars, lead deliverability programs, and develop the analytical frameworks that show how email contributes to revenue, retention, and customer lifetime value.

Event Marketing Analysts measure and improve the return on investment from trade shows, conferences, webinars, and field events. They build attribution models, track lead pipeline, analyze attendee behavior, and provide the data that helps marketing and sales teams decide where to invest event budgets — and whether those investments are working.

Event Marketing Coordinators plan and execute the operational details of marketing events—trade shows, conferences, webinars, product launches, and customer appreciation events. They manage logistics from venue sourcing and vendor coordination through day-of execution and post-event reporting, keeping complex programs on schedule and within budget.

Event Marketing Directors own the strategy, budget, and execution of a company's entire event marketing program — from flagship user conferences and major trade shows to field events and virtual event series. They set event investment priorities, lead event marketing teams, and are accountable for the pipeline and brand impact that events generate.

Event Marketing Managers plan and execute the full lifecycle of marketing events — trade shows, field events, webinars, and proprietary company events — while managing budgets, vendors, and a small team of coordinators. They own event performance from concept through post-event follow-up and are accountable for lead quality, budget adherence, and the on-site experience.

Event Marketing Specialists independently manage specific event programs or event types within a broader marketing operation. They own a defined scope — a trade show program, a webinar series, a field event calendar — with enough experience and platform knowledge to execute without close supervision and enough judgment to make tactical decisions independently.

External Communications Managers plan and execute public relations, media relations, and corporate communications programs. They write and pitch media content, develop executive messaging, manage editorial calendars, and measure outcomes — operating with more strategic ownership than a coordinator but reporting to a Director or VP who holds final accountability.

Field Marketing Managers drive pipeline in specific geographic territories or market segments by planning and executing local demand generation programs — regional events, executive dinners, trade show support, partner marketing, and account-based marketing tactics. They work closely with regional sales teams to turn marketing investment into qualified opportunities.

Field Marketing Specialists support and execute the marketing programs that drive pipeline in specific geographic territories for B2B companies. They work closely with regional sales teams, execute local events and digital campaigns, manage event logistics, and track lead flow — building the operational execution behind the field marketing manager's territory strategy.

Fractional CMOs are senior marketing executives who work with multiple companies on a part-time, contract basis — typically 1–3 days per week per client. They provide C-suite marketing leadership to companies that aren't ready to hire a full-time CMO, setting strategy, building marketing infrastructure, and leading teams without the full-time cost or commitment.

A Generative Engine Optimization Specialist works to get a brand's pages cited, quoted and correctly described inside AI-generated answers, including Google AI Overviews and AI Mode, ChatGPT search and Microsoft Copilot. The role sits in marketing beside SEO, content and PR teams, and its scoreboard is citations and brand mentions in AI responses rather than a position in a list of links. BLS does not report the title separately; it falls under Market Research Analysts and Marketing Specialists, where May 2025 pay ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760.

A Graphic Designer creates the visual side of communication: logos, ads, social graphics, packaging, print collateral and the brand systems that tie them together. In marketing, designers work in agencies, design studios, in-house creative teams and on their own as freelancers, turning briefs from marketers and art directors into finished, production-ready files. The designer typically reports to an art director, creative director or marketing manager and owns typography, layout and file production. BLS reports a May 2025 median wage of $62,960 for graphic designers, with the 10th percentile at $39,520 and the 90th percentile at $104,910.

Growth Marketing Analysts support data-driven growth programs by analyzing acquisition funnels, measuring campaign performance, building A/B test frameworks, and identifying conversion optimization opportunities. They work at the intersection of marketing, product, and data to find the levers that drive user growth most efficiently.

Growth Marketing Managers own the strategy and execution of programs that drive user acquisition, activation, and retention — typically at tech companies, DTC brands, or marketplace businesses where growth is measurable, experimental, and directly tied to business outcomes. They lead experiments, manage acquisition channels, and build the analytical infrastructure that makes growth predictable.

Growth Marketing Specialists execute the acquisition and retention programs that drive user growth at technology companies and DTC brands. They run paid campaigns, analyze conversion funnels, support A/B testing programs, and manage lifecycle marketing flows — working with enough analytical depth to optimize independently and enough technical fluency to collaborate with product and data teams.

A GTM engineer, or go-to-market engineer, builds the systems a revenue team runs on: data enrichment pipelines, lead scoring and routing logic, automated outbound sequences, and the integrations that keep the CRM accurate. The role sits between sales, marketing and revenue operations at companies that sell to other businesses, and it treats sales plays as software that gets built, tested and maintained rather than tasks done by hand. BLS does not track GTM engineers separately. For the nearest occupation, software developers, the May 2025 national wage band ran from $82,460 at the 10th percentile to $214,670 at the 90th, with a median of $135,980.

An Influencer Marketing Coordinator runs the daily operations of a brand's creator program: finding and vetting creators, sending outreach, shipping product, writing briefs, checking that sponsored posts carry proper disclosures, and reporting results. The role sits in a marketing, PR or social team at a consumer brand, or at an agency that runs creator campaigns for clients. BLS does not report this title separately; its nearest occupation, Public Relations Specialists, had a May 2025 median wage of $74,750, with the 10th and 90th percentiles at $44,110 and $135,150. Coordinators report to an influencer, social or brand manager.

The Influencer Marketing Coordinator/Manager role bridges coordination and management, handling both the day-to-day operational tasks of influencer campaigns and the strategic decisions about creator selection, budget allocation, and program design. At smaller brands, one person holds this hybrid role; at larger companies it represents the transition point between coordinator and manager responsibilities.

Influencer Marketing Managers own the strategy, budget, and execution of a brand's creator and influencer programs. They set program objectives, manage the creator roster, lead a small team, and are accountable for campaign performance — from gifting programs and micro-influencer networks to paid macro-influencer partnerships and ambassador agreements.

Influencer Marketing Specialists execute creator partnership campaigns under the direction of a manager or department lead. They handle creator outreach, relationship tracking, deliverable coordination, and performance reporting — the operational backbone that keeps influencer programs running on schedule and on brief.

Influencer Outreach Managers lead the creator acquisition function within influencer marketing programs — building and executing the strategies that bring the right creators into partnership with a brand. They own prospecting pipelines, initial outreach, relationship qualification, and the handoff to campaign execution teams.

Influencer Relations Managers build and maintain the long-term creator relationships that power sustained brand visibility across social platforms. Unlike campaign-focused roles, they focus on depth over frequency — developing ambassador programs, nurturing top-tier creator partnerships, and turning one-time collaborators into genuine brand advocates.

Integrated Marketing Managers plan and execute marketing campaigns that coordinate messaging and creative across multiple channels simultaneously — paid media, email, social, content, PR, and events. They ensure that every customer touchpoint tells a consistent story and that channel activities reinforce rather than contradict each other.

A Lead Generation Specialist finds prospective buyers and qualifies them for a company's sales team, running the lead forms, email programs, paid social campaigns and prospect lists that turn anonymous interest into named contacts a salesperson can work. The job sits in marketing, either in-house at a business-to-business company or at an agency, and is measured on how many of those contacts sales accepts and converts. BLS does not count the title on its own; it groups this work under market research analysts and marketing specialists, whose May 2025 national pay ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760.

A Machine Translation Post-Editor is a professional translator who corrects text produced by machine translation engines or large language models, editing it to an agreed quality level: light post-editing for accurate, understandable text, or full post-editing for output that reads like careful human translation. The role sits inside language service providers, in-house localization teams and freelance practice, working in CAT tools against glossaries and style guides. BLS does not track the title separately; for the parent occupation, interpreters and translators, May 2025 pay ran from $37,070 at the 10th percentile to $103,660 at the 90th, with a median of $60,170.

A Market Analyst researches the markets a company sells into: their size, customers, competitors and prices, and where demand is heading. In a marketing organization the role sits upstream of campaigns, building market-sizing models from Census and internal sales data, running competitive intelligence and turning customer research into recommendations for brand, product and finance leaders. O*NET lists market analyst as a title within Market Research Analysts and Marketing Specialists. For that occupation, BLS reported a May 2025 national median wage of $78,760, with the 10th percentile at $43,390 and the 90th percentile at $155,480.

Market Development Managers lead the strategy and execution for entering or expanding within specific markets, geographies, or customer segments. They identify growth opportunities, develop go-to-market plans, build channel and partner relationships, and drive the initiatives that move a company into new territory where it wasn't competing before.

Market Intelligence Managers build and run the systems that keep an organization informed about competitive threats, market shifts, customer needs, and industry trends. They synthesize primary and secondary research, monitor competitor activities, and deliver actionable intelligence to product, sales, marketing, and executive teams who need it to make better decisions.

A market research analyst designs and runs the studies that tell a company who buys its products, what they will pay and why they leave. The job sits on brand insights teams, at research suppliers and inside agencies and consulting firms, and covers questionnaire design, sampling, fieldwork oversight, data cleaning, statistical analysis and the final readout to marketing or product leaders. BLS places the role in SOC 13-1161, Market Research Analysts and Marketing Specialists, which had a May 2025 national median wage of $78,760; the 10th percentile was $43,390 and the 90th percentile $155,480. The real test of the work is whether the sample can bear the conclusion drawn from it.

A Market Research Assistant is the entry-level member of a market research or consumer insights team who programs surveys, monitors fieldwork, cleans data, runs tables and drafts charts under the direction of research analysts and managers. The role sits at research agencies and field services and on in-house insights teams at brands, ad agencies and other companies. BLS does not report assistants separately; for market research analysts and marketing specialists, the occupation this job feeds into, May 2025 national pay ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760.

Market Research Associates execute research projects under guidance while taking increasing ownership of defined workstreams as their skills develop. They sit between entry-level assistant roles and the fully independent analyst level — capable of managing project components, conducting analysis, and contributing to client deliverables with moderate supervision.

Market Research Consultants advise organizations on research strategy, design studies that answer critical business questions, and translate findings into strategic recommendations. They bring methodological expertise and industry knowledge to clients who need research guidance beyond what their internal teams can provide, and they are accountable for the quality and relevance of the insights they deliver.

Market Research Coordinators manage the operational and logistical side of research projects — keeping fieldwork on schedule, coordinating with vendors and participants, maintaining project files, and supporting researchers with the organizational infrastructure that allows studies to run smoothly. The role combines project coordination with entry-level research exposure.

The Market Research Coordinator/Analyst is a hybrid role combining project coordination responsibilities with analytical work — common at smaller research teams and growing companies where one person needs to handle both the operational logistics and the data analysis of research studies. It offers broad skill development across the full research cycle.

Market Research Directors lead research functions, setting the strategy for how organizations gather and apply market and consumer intelligence. They manage research teams, own significant research budgets, consult with senior leadership on major business decisions, and ensure that insights translate into measurable business impact across product, marketing, and strategy.

Market Research Managers lead the design and execution of research programs, manage a team of analysts and coordinators, oversee vendor relationships, and translate consumer and market findings into actionable recommendations for business stakeholders. They are accountable for research quality, project delivery, and the strategic value the function provides to their organization.

Market Research Project Managers own the end-to-end execution of research studies — managing timelines, coordinating vendors and internal teams, controlling budgets, and ensuring every study delivers to scope, schedule, and quality standards. They are the operational backbone of research programs, allowing researchers and analysts to focus on design and analysis while studies run reliably in the background.

Market Research Specialists combine strong methodological knowledge with independent project ownership, executing research studies from design through delivery with limited supervision. They bring focused expertise — in quantitative methods, qualitative techniques, or specific industry domains — and are often the go-to resource within their team for complex study types or analytical challenges.

Market Segmentation Managers develop the frameworks that define how an organization divides its market into distinct customer groups for targeting, messaging, and resource allocation. They own segmentation research, build audience models, and translate segment definitions into actionable strategies across marketing, product, and sales channels.

Marketing Administrators handle the operational backbone of marketing departments — managing vendor relationships, processing invoices, coordinating event logistics, maintaining asset libraries, and keeping internal systems updated so the rest of the team can focus on strategy and creative. The role sits at the intersection of marketing, operations, and administration.

Marketing Analysts collect, clean, and interpret data from marketing campaigns, customer behavior, and competitive landscapes to help organizations make better decisions about where to invest their marketing budgets. They build dashboards, run attribution analyses, and translate numbers into recommendations that creative and strategy teams can act on.

Marketing Analytics Coordinators support the analytics function by collecting data, maintaining reporting dashboards, running routine analyses, and keeping marketing performance tracking systems in good working order. The role sits between a marketing analyst and a marketing administrator — more technical than pure coordination but less independently analytical than a full analyst position.

Marketing Analytics Managers lead the team and the function responsible for measuring marketing performance, building attribution models, and generating the data-driven insights that inform marketing investment decisions. They own the measurement infrastructure, manage a team of analysts, and translate complex analytical findings into strategic recommendations that marketing leadership can act on.

Marketing Analytics Specialists are mid-level analytical professionals who own specific measurement domains — attribution, experimentation, customer segmentation, or channel analytics — within a marketing organization. They work with more independence than coordinators, going beyond reporting to build models, design tests, and develop the analytical infrastructure the broader team depends on.

Marketing Analytics Strategists combine deep measurement expertise with strategic influence, translating analytical findings into marketing investment decisions and organizational capabilities. They operate at the intersection of data science, marketing strategy, and business leadership — advising CMOs on measurement methodology, owning the analytical narrative for major planning cycles, and developing the frameworks that govern how marketing performance gets evaluated.

Marketing Automation Managers own the platforms, programs, and people that power a company's automated marketing operations. They manage the technical infrastructure (Marketo, Salesforce Marketing Cloud, HubSpot), direct the analysts who build and maintain campaigns, align automation strategy with marketing and sales goals, and are accountable for the performance of the entire automation function.

Marketing Automation Manager/Coordinator is a hybrid role common at smaller organizations where one person builds, manages, and optimizes the entire marketing automation function — from campaign setup and list management to performance analysis and CRM integration. The role combines hands-on execution with enough strategic ownership to make meaningful decisions about how automation supports business goals.

Marketing Automation Specialists are technical marketing professionals who design and build complex automation programs, configure lead management systems, and optimize the performance of automated marketing workflows. They operate at a deeper technical level than coordinators, taking ownership of specific program types and working with considerable independence to solve difficult automation challenges.

Marketing Campaign Managers plan, coordinate, and execute marketing campaigns from brief to final reporting. They manage timelines, budgets, creative production, and channel deployment across paid, organic, email, and events — serving as the operational hub that keeps campaigns moving and on-brief while connecting strategists, creative teams, and channel leads.

Marketing Communications Analysts support internal and external communications functions by tracking media coverage, measuring the impact of communications programs, and producing research and reporting that helps PR, corporate communications, and marketing teams make evidence-based decisions. The role blends analytical skills with a working knowledge of messaging, media, and communications strategy.

A Marketing Communications Manager runs the messages an organization sends about its brand, products and leadership: press materials, owned content, campaign copy, executive talking points and the response plan for bad news. The job sits between marketing and public relations, and it can include managing outside agencies plus a small team of writers and specialists. O*NET files the title under Marketing Managers, whose May 2025 national pay ran from $90,260 at the 10th percentile to $293,610 at the 90th, with a median of $166,790. BLS industry data put the occupation's median lower at colleges and civic or professional organizations.

Marketing Communications Manager/Coordinators handle both the strategic and hands-on execution sides of a company's communications function — typically at smaller organizations where one person owns the editorial calendar, media outreach, internal messaging, and brand content without a dedicated team. The combined title reflects broad operational responsibility rather than divided roles.

Marketing Communications Writers produce the written content that shapes how companies present themselves to external audiences — press releases, website copy, thought leadership articles, product descriptions, case studies, and corporate announcements. They translate technical and strategic information into clear, audience-appropriate language while maintaining brand voice and accuracy.

Marketing Compliance Managers review, approve, and manage the compliance review process for marketing materials — ensuring that advertising, digital content, email programs, and promotional materials meet applicable legal, regulatory, and company policy requirements. The role is most prevalent in highly regulated industries including financial services, healthcare, pharmaceuticals, and insurance.

Marketing Compliance Specialists review advertising, promotional, and digital marketing materials for regulatory compliance in industries including financial services, healthcare, pharmaceuticals, and consumer products. They apply specific regulatory knowledge to evaluate materials, flag issues, and work with marketing teams to develop compliant versions — operating with more subject-matter depth than coordinators but reporting to a compliance manager or director.

A Marketing Consultant is an outside specialist hired to diagnose a company's marketing problem and recommend, and sometimes carry out, a fix: a positioning change, a new channel plan, a measurement system or a rebuilt marketing team. Consultants work independently or for consulting firms, agencies and corporate strategy groups, on a project or retainer basis. BLS lists the title under Market Research Analysts and Marketing Specialists (SOC 13-1161), whose May 2025 national wages ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760. Those wage figures cover employees only, not self-employed consultants.

A Marketing Coordinator is the person who turns a marketing plan into dated, finished work: building emails, scheduling social posts, updating web pages, ordering event materials, chasing approvals and pulling the weekly numbers. The job sits below marketing managers and specialists, usually inside an in-house team at a company, university, hospital or nonprofit, or on the account side of an agency. Our editorial estimate puts pay at $43,000 to $64,000 with a midpoint near $56,000, bounded by public university pay schedules for the title. It is an early-career marketing job and a route into specialist work in email, content, events or analytics.

Marketing Coordinator Assistants provide administrative and operational support to marketing teams — scheduling meetings, maintaining content libraries, drafting basic copy, assisting with event logistics, and handling the routine coordination tasks that keep marketing programs running. The role is one of the most accessible entry points into the marketing profession.

Marketing Coordinator/Analysts bridge the gap between operational marketing support and data analysis — executing campaign logistics and content coordination while also maintaining dashboards, pulling performance reports, and contributing basic analytical insights. The hybrid title reflects roles where one person handles both execution and measurement responsibilities.

Marketing Copywriters produce the written content that drives brand awareness, lead generation, and conversions—ads, emails, landing pages, social posts, and product descriptions. They translate business objectives and audience insights into clear, compelling language that moves readers to act, working across digital and traditional channels.

A Marketing Copywriter/Editor writes original marketing copy and edits the copy other people write, acting as the last reader before an email, ad, landing page or case study goes live. The role sits on an in-house brand team or inside an agency, between the strategists who set the message and the designers and channel owners who ship it, and it owns the house style guide. BLS does not track the title separately. For writers and authors, the occupation that includes copywriters, the May 2025 median wage was $76,910, with the 10th and 90th percentiles at $44,310 and $139,870.

A Marketing Data Analyst measures whether marketing works. The job takes spend, click, conversion and revenue data from ad platforms, web analytics and the CRM, cleans and joins it, and turns it into dashboards, test readouts and budget recommendations for marketing and finance leaders. The role sits on in-house marketing teams, at agencies and in analytics consultancies. BLS counts the work within Market Research Analysts and Marketing Specialists (SOC 13-1161), which had a May 2025 national median wage of $78,760, with the 10th percentile at $43,390 and the 90th percentile at $155,480.

Marketing Data Analyst/Coordinators blend measurement and operational support in a single role. They pull and interpret campaign performance data, build reports, and maintain tracking—while also coordinating project timelines, managing vendor communications, and keeping marketing programs running on schedule. Common at smaller teams where one person needs to cover both analytical and administrative ground.

Marketing Data Engineers build and maintain the data infrastructure that marketing analytics teams rely on—pipelines that ingest data from advertising platforms, CRMs, and web analytics, transform it into clean, reliable datasets, and serve it to dashboards and analysts. They bridge the gap between the marketing team's analytical needs and the engineering rigor those needs require.

Marketing Data Scientists apply statistical modeling and machine learning to marketing problems—customer lifetime value prediction, propensity scoring, churn forecasting, media mix optimization, and audience segmentation. They go beyond descriptive analytics to build predictive and prescriptive models that help marketing teams allocate spend more efficiently and identify growth opportunities.

Marketing Data Scientist/Analysts combine rigorous statistical modeling with hands-on analytics work. They run A/B tests, build predictive models, maintain dashboards, and analyze campaign performance—spanning the range from descriptive reporting to predictive and causal inference. This hybrid title is common at mid-size companies that need advanced quantitative capability without separate analyst and scientist headcount.

A Marketing Director leads a company's marketing function, setting the plan, owning the budget and managing the teams and agencies that run campaigns, with accountability for pipeline, revenue and brand. The role sits below a vice president of marketing or chief marketing officer and above specialist managers in demand generation, content, product marketing and operations. Federal statistics count marketing directors within the Marketing Managers occupation, which had a May 2025 median wage of $166,790, with the 10th percentile at $90,260 and the 90th at $293,610.

Marketing Executive Assistants provide high-level administrative and operational support to CMOs, VPs of Marketing, and senior marketing leadership. Beyond scheduling and correspondence, they manage project tracking, prepare meeting materials, coordinate between marketing and cross-functional teams, and handle the logistics that keep a busy marketing executive's function running efficiently.

A Marketing Forward Deployed Engineer is a software engineer whom a marketing technology vendor, or one of its partner firms, places with a client's marketing team to get AI products working inside that client's own stack. The job is engagement-based: connect the client's CRM, customer data platform and messaging tools, build and tune AI agents for campaigns and content, prove the result on live data, then hand off and move to the next account. BLS does not track the title. For Software Developers employed by software publishers, May 2025 pay ran from $82,180 at the 10th percentile to $218,330 at the 90th, with a median of $164,550.

Marketing Insights Analysts generate the consumer, market, and competitive intelligence that informs marketing strategy and product positioning. They design and conduct primary research, synthesize secondary data sources, and translate findings into clear recommendations that help marketing and product teams make better decisions about audiences, messaging, and market opportunities.

A Marketing Manager decides which customers a company should chase, what to tell them and where to spend money to reach them, then answers for the results. The role sits between a marketing director or CMO, who sets strategy, and the specialists, coordinators and agencies who build the campaigns. The daily work runs through briefs, budgets, channel plans, creative approvals and the dashboards that show whether any of it paid off. BLS tracks the job as Marketing Managers (SOC 11-2021), a direct match for the title. In May 2025 its median annual wage was $166,790.

Marketing Operations Coordinators support the day-to-day execution of marketing technology and campaign operations—building emails and landing pages in the marketing automation platform, managing lists, tracking campaign assets, and maintaining data hygiene tasks under the direction of a marketing operations manager or analyst. It is a common entry point into the marketing operations function.

A Marketing Operations Specialist runs the systems behind a marketing team's campaigns: the marketing automation platform, its sync with the CRM, lead scoring and routing, email authentication, and the data that every report depends on. The job sits between campaign marketers, sales operations and IT, building programs in tools such as Adobe Marketo Engage, HubSpot or Salesforce Marketing Cloud Account Engagement and keeping them clean. BLS does not track the title on its own; it counts this work under market research analysts and marketing specialists, whose May 2025 national pay ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760.

Marketing Planning Managers own the processes that translate marketing strategy into executable plans—annual planning cycles, campaign calendars, budget forecasting, and the cross-functional coordination that keeps complex marketing programs moving on schedule. They ensure the marketing organization is working on the right things in the right sequence, with the resources and visibility to execute effectively.

Marketing Production Coordinators manage the operational workflow of creative production—tracking asset requests, coordinating between creative teams, external vendors, and stakeholders, managing deadlines, and ensuring the right materials get to the right places on time. They are the connective tissue between marketing strategy and creative execution.

Marketing Program Managers lead cross-functional marketing initiatives from planning through execution, coordinating stakeholders, managing timelines and budgets, and ensuring complex programs land on time and deliver measurable results. They provide the project management rigor that large campaigns, product launches, and ongoing marketing programs require to stay on track. The role sits at the intersection of marketing strategy and disciplined execution, translating goals set by marketing leadership into workstreams, milestones, and accountability that cross-functional teams can actually run against. As AI absorbs more of the hands-on production work inside those workstreams, the program manager's coordination and judgment become the harder-to-automate core of the job.

Marketing Programs Managers own a portfolio of marketing initiatives designed to meet specific business objectives—typically pipeline generation, customer acquisition, or segment expansion. They develop the program strategy, coordinate execution across channels, manage budgets and agency relationships, and measure results against defined KPIs. The role combines program ownership with cross-functional coordination.

A Marketing Project Coordinator keeps a marketing team's projects on schedule: building timelines in work-management software, routing creative through review and approval, tracking budgets and vendor deliverables, and reporting status to the people who need it. The job sits under a project manager or marketing manager, on an in-house team or at an agency. O*NET files the Project Coordinator title under project management specialists, and BLS does not report marketing project coordinators separately. In advertising, public relations and related services, the occupation's May 2025 wages ran from $51,380 at the 10th percentile to $131,250 at the 90th, with a median of $77,730.

Marketing Project Managers plan and execute marketing projects end to end—managing timelines, budgets, stakeholders, and agency relationships to deliver campaigns, product launches, and marketing programs on schedule and within scope. They apply structured project management practices to the inherently cross-functional, deadline-sensitive work of marketing.

A Marketing Public Relations Specialist wins earned media for a brand: news coverage, reviews, interviews and mentions that the company does not pay for. The specialist pitches reporters and creators, writes press materials, runs launch and announcement outreach, prepares spokespeople and reports on what ran. The job sits on an in-house marketing or communications team, or at a PR agency, reporting to a PR or communications manager. BLS files the role under public relations specialists, which paid $44,110 at the 10th percentile, $74,750 at the median and $135,150 at the 90th percentile in May 2025.

Marketing Researchers plan and run studies that reveal how consumers think, what they want, and how they respond to brands, products, and messages. They work across qualitative and quantitative methods, focus groups, in-depth interviews, surveys, ethnographies, and behavioral analysis, to give marketing teams the customer understanding they need to make smarter decisions rather than guesses dressed up as strategy. In 2026 the job increasingly includes AI-assisted transcript coding and synthetic respondent tools for early-stage testing, alongside new professional disclosure rules requiring researchers to state when AI or synthetic data shaped a study and how much human oversight was applied before findings reach a client or executive team.

Marketing ROI Analysts measure the financial return on marketing investments — identifying which campaigns, channels, and tactics generate revenue worth more than their cost. They build attribution models, run incrementality tests, and translate performance data into budget recommendations that help marketing teams allocate spend more effectively.

Marketing Science Analysts apply statistical and econometric methods — causal inference, experimental design, and predictive modeling — to answer hard questions about marketing effectiveness that simpler analytics approaches cannot resolve. They sit at the intersection of data science and marketing strategy, building the models that tell executives which investments are actually driving growth.

Marketing Solutions Architects design the technical infrastructure behind enterprise marketing programs — integrating marketing automation platforms, CDPs, data warehouses, and analytics systems into a coherent stack that can execute campaigns at scale and measure results reliably. They bridge the gap between what marketing teams want to do and what the technology can actually deliver.

A marketing specialist plans and runs the working parts of a marketing program: email sends, paid search and social campaigns, website content, events and the reporting that shows what worked. The role usually sits in a corporate marketing department or an agency team, reporting to a marketing manager and sometimes owning one channel while backing up others. The Bureau of Labor Statistics counts marketing specialists with market research analysts under SOC 13-1161, where the May 2025 median wage was $78,760, with the lowest 10 percent earning less than $43,390 and the highest 10 percent more than $155,480. The job blends copywriting, platform administration and measurement with compliance checks on endorsements and customer data.

A Marketing Strategist decides who a brand should target, what it should say and where the budget should go, then turns those choices into briefs that creative, media and analytics teams can execute. The role sits between research and campaign execution, at agencies, consultancies and in-house marketing departments. BLS does not report marketing strategists separately; federal title files place strategist titles such as Search Marketing Strategist and Content Strategist under Market Research Analysts and Marketing Specialists. That occupation's May 2025 national wages ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760.

Marketing Technologists manage the tools and systems that power modern marketing programs — the marketing automation platforms, CDPs, analytics tools, and ad tech integrations that enable personalized, data-driven campaigns at scale. They sit between marketing and IT, speaking both languages fluently enough to get platforms working correctly and to explain the trade-offs to business stakeholders.

Marketing Technology Analysts evaluate, implement, and optimize the tools and platforms that marketing teams rely on to plan, execute, and measure campaigns. They assess platform capabilities against business needs, support platform rollouts, maintain data quality, and help marketing teams get more value from the technology they've already paid for.

Marketing Technology Managers own the strategy, architecture, and day-to-day management of an organization's marketing technology stack. They lead a team of analysts and administrators, evaluate platform investments, drive stack integration, and ensure that marketing systems reliably deliver the data quality and campaign capabilities the business needs.

Media Buying Managers plan and execute paid advertising campaigns across digital, broadcast, and out-of-home channels — negotiating placements, managing budgets, and optimizing spend to deliver target audiences at the lowest efficient cost. They oversee media buyers and coordinate with creative teams to ensure campaign execution aligns with the overall media strategy.

Media Planners research audiences, evaluate media channels, and develop the plans that specify where, when, and how much a brand should advertise to reach its target customers efficiently. They translate campaign objectives into a channel strategy that balances reach, frequency, and budget across digital, broadcast, print, and out-of-home media.

Media Relations Coordinators support the press outreach and publicity functions of a public relations team — building and maintaining media contact lists, drafting press releases and pitches, coordinating press inquiries, and tracking earned media coverage. They are the operational backbone of a media relations program, keeping the outreach organized and moving.

Media Relations Managers lead an organization's ongoing relationships with journalists, editors, and broadcast producers — developing proactive story pitches, managing press inquiries, preparing spokespeople for media appearances, and steering coverage during crises. They set the tone for how the organization engages with the press and are accountable for the volume, quality, and narrative alignment of earned media coverage.

Mobile Marketing Coordinators plan and execute marketing campaigns delivered through mobile channels — push notifications, SMS, in-app messaging, and mobile-optimized email — to drive engagement, retention, and conversion among app users. They work inside mobile engagement platforms to build campaigns, segment audiences, and track performance.

Mobile Marketing Managers own the strategy and execution of engagement campaigns delivered through mobile channels — push notifications, in-app messaging, SMS, and mobile email — with the goal of driving user activation, retention, and lifetime value. They lead the mobile channel roadmap, manage a team of coordinators, and work cross-functionally with product and data teams to build programs that keep users returning to the app.

Partnership Marketing Coordinators support the execution of co-marketing campaigns, affiliate programs, and channel partner initiatives that help companies grow through third-party relationships. They manage the operational details of partnership programs — coordinating assets, tracking performance, supporting partner onboarding, and keeping campaigns moving on schedule.

Product Marketing Analysts research market conditions, track competitive activity, analyze product performance data, and develop insights that inform product positioning, launch strategies, and sales enablement. They provide the analytical foundation that product marketing managers use to make go-to-market decisions.

Product Marketing Associates support the work of product marketing managers — conducting research, drafting positioning documents, helping coordinate product launches, and building sales enablement materials. The role is an entry point into product marketing, providing hands-on exposure to go-to-market strategy while building the skills needed to own campaigns and launches independently.

Product Marketing Coordinators handle the operational and administrative work that keeps product marketing programs running — tracking launch readiness, distributing sales enablement materials, maintaining competitive intelligence files, and coordinating the cross-functional logistics that product marketing campaigns require.

Product Marketing Directors own the go-to-market strategy for a product portfolio — defining positioning, leading launch programs, enabling the sales organization, and ensuring that the company's products win in competitive markets. They lead a team of product marketing managers and are accountable to senior leadership for the marketing contribution to product revenue and market position.

A Product Marketing Manager decides how a product is positioned, priced, launched and explained, both to buyers and to the sales team that sells it. The role sits between product management, which decides what gets built, and the sales and demand teams that take it to market, at software, hardware and consumer goods companies alike. BLS counts product marketing managers within its Marketing Managers occupation, whose May 2025 national wages ran from $90,260 at the 10th percentile to $293,610 at the 90th, with a median of $166,790. The daily output is messaging, launch plans, competitive research and the decks, battlecards and web copy that carry them.

Product Marketing Specialists own specific areas of the go-to-market function — competitive intelligence, launch execution, or sales enablement — with more autonomy than a Coordinator and more execution focus than a Manager. The role sits in the mid-tier of a PMM team, translating strategy into market-ready assets and maintaining the infrastructure that helps sales and marketing teams perform consistently.

Promotions Assistants support the planning, logistics, and execution of promotional campaigns — from consumer sweepstakes and in-store demos to trade promotions and sponsored events. The role involves administrative coordination, vendor management support, and tracking activities that get a brand or product in front of its target audience through channels beyond standard advertising.

Promotions Coordinators manage the end-to-end logistics of promotional campaigns — owning vendor relationships, production timelines, and execution tracking for consumer sweepstakes, in-store programs, sponsored events, and sampling activations. Unlike entry-level assistants, Coordinators carry independent accountability for assigned programs from brief to post-campaign report.

Promotions Managers own the strategy and execution of promotional marketing programs — consumer sweepstakes, in-store activations, sampling campaigns, trade programs, and event sponsorships. They manage teams or agencies, set campaign objectives and budgets, and are accountable for measuring whether promotions deliver against brand and sales goals.

Promotions Manager/Coordinator is a dual-function role common at small to mid-size companies where one person both designs promotional strategy and handles the logistics of executing it. The role combines the strategic planning responsibilities of a Manager with the hands-on coordination work of a Coordinator — setting the promotional plan, then personally managing timelines, vendors, and campaign administration.

Public Affairs Managers manage a company's relationships with government, regulators, and community stakeholders — monitoring policy developments, advocating for the company's positions before legislative and regulatory bodies, and building the coalitions needed to protect or advance business interests. The role sits at the boundary between legal, communications, and executive strategy.

Public Relations Analysts support and manage the research, monitoring, and reporting infrastructure that underlies PR strategy — tracking media coverage, measuring campaign performance, analyzing media landscapes, and preparing the intelligence that PR Managers and Directors use to make decisions. The role is heavier on data and analysis than most PR titles, bridging communications and measurement functions.

Public Relations Consultants provide strategic communications counsel and media relations expertise to organizations as either independent contractors or senior agency professionals. They advise on messaging strategy, manage media relationships, guide crisis response, and help clients build or protect their public reputation — typically without the day-to-day execution responsibilities of an in-house PR Manager.

Public Relations Coordinators support the day-to-day execution of PR programs — drafting press materials, managing media lists, tracking coverage, coordinating press events, and helping PR Managers and Account Executives execute campaigns on time. The role is a primary entry and early-career path into the communications profession.

Public Relations Directors lead the communications function at the senior management level — setting PR strategy, managing the team and agency relationships that execute it, advising C-suite leaders on reputational decisions, and personally handling the highest-stakes media situations. The role carries significant executive exposure and accountability for brand reputation outcomes.

A Public Relations Manager runs an organization's earned-media program: deciding which stories to pitch, preparing executives for interviews, directing specialists and outside agencies, and leading the response when news turns bad. In marketing, the role works alongside brand and content teams but answers for credibility with reporters rather than paid reach. At public companies the job also touches disclosure rules on cybersecurity incidents and selective disclosure. BLS data for May 2025 put the occupation's median pay at $146,910, with the 10th percentile at $82,410 and the 90th percentile at $284,990. Employers include PR agencies, corporate headquarters, associations and universities.

The PR Manager/Coordinator is a solo or small-team role that combines the strategic media relations work of a Manager with the logistics and production responsibilities of a Coordinator. Common at startups, small brands, and organizations without a dedicated communications team, this role owns the full PR function — from writing the press release to pitching the journalist to tracking the coverage.

The PR Specialist/Coordinator is a combined role that bridges independent media outreach work with the logistical and administrative tasks of campaign coordination. Common at companies where the PR function is growing but not yet large enough to fully separate specialist and coordinator responsibilities, the role requires both pitching instincts and process discipline.

Public Relations Strategists design the communications frameworks and campaign architectures that PR programs are built around — working above day-to-day execution to determine which stories a company should tell, in what sequence, through which channels, and to achieve what specific business outcomes. The role emphasizes strategic thinking over operational management and is most commonly found at large agencies and senior in-house roles.

Public Relations Writers produce the written output that drives PR programs — press releases, media pitches, op-eds, executive bylines, speechwriting, and media Q&A content. The role is specialized toward writing quality and output volume, making it distinct from a PR Specialist or Manager who pitches and manages relationships alongside writing.

Public Relations Writer/Coordinators combine the written content production of a PR writer role with the campaign coordination responsibilities of a PR coordinator — maintaining media lists, tracking coverage, coordinating press events, and producing first-draft press materials in a combined early-career role common at agencies and lean in-house communications teams.

Retention Marketing Managers own the programs and communications that keep customers engaged, active, and purchasing after acquisition — lifecycle email and SMS programs, loyalty mechanics, win-back campaigns, and the segmentation strategy that makes these programs relevant rather than generic. The role is measured by metrics like repeat purchase rate, churn rate, customer lifetime value, and revenue from existing customers.

Sales Analysts provide the data and analytical infrastructure that sales organizations use to make decisions — tracking pipeline, forecasting revenue, analyzing win/loss patterns, building territory and quota models, and producing the operational reports that sales managers and executives need to manage performance. The role sits between analytics and sales operations, serving as the quantitative backbone of the commercial team.

Sales and Marketing Analysts build and maintain the end-to-end analytical view of the commercial funnel — from marketing-sourced leads through pipeline and closed revenue. The role serves both functions, providing demand generation teams with campaign attribution data and sales teams with pipeline and conversion analysis, and identifying where friction in the handoff between functions is costing the business.

A Sales and Marketing Coordinator is the early-career staffer who keeps a company's sales team and marketing team working from the same records, materials and calendar. The job sits below the sales and marketing managers it supports, at companies that run support for both teams out of one desk. Daily work covers CRM cleanup, lead routing, sales decks and one-pagers, email sends, trade shows and pipeline reports. BLS does not count the title separately. O*NET files the related Marketing Coordinator title under market research analysts and marketing specialists, whose May 2025 pay ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a median of $78,760.

A Sales and Marketing Director leads both the marketing team that generates demand and the sales team that closes it, owning the revenue plan, the pipeline forecast and the marketing budget. It sits near the top of the org chart, reporting to a chief executive or general manager, wherever one leader runs the full path from first inquiry to signed contract. BLS does not track the title separately; for Sales Managers, one of the two occupations O*NET files it under, the May 2025 national median was $148,270, with the 10th percentile at $73,170 and the 90th at $290,540; Marketing Managers, the other, had a median of $166,790. The work splits between campaign strategy and hands-on sales management: quotas, territories, commission plans and deal reviews.

A Sales and Marketing Manager runs the daily operations of both functions at once: building and executing campaigns, managing a small team of reps and marketing specialists, tracking pipeline metrics, and making sure marketing programs actually produce the leads sales needs to hit quota. The role is most common at smaller and mid-sized companies, large enough to need dedicated revenue leadership but not large enough to fund separate sales and marketing directors. Sales and Marketing Managers typically report to a director or VP and split their week between campaign review, pipeline coaching, and cross-functional planning with product and leadership.

A Sales and Marketing Specialist is a hybrid individual contributor who runs day-to-day marketing campaigns and supports a sales team with leads, collateral and CRM data. The role sits between marketing and sales, including at companies too small for a separate operations team for each function. Daily work covers email sends, social posts, trade show follow-up, sales decks and campaign reports. BLS does not track the title on its own and files marketing specialists with market research analysts, an occupation with a May 2025 median wage of $78,760; the 10th to 90th percentile range runs from $43,390 to $155,480.

Sales Coordinators provide administrative and operational support to sales teams — preparing proposals, maintaining CRM records, scheduling meetings, processing orders, and coordinating logistics so that account executives can spend more time selling. They are the organizational backbone of a sales department, keeping the machinery running behind every customer-facing interaction.

Sales Enablement Managers design and execute the programs, content, and training that make sales teams more effective. They build onboarding curricula, create product messaging resources, run skills training programs, and ensure reps have the right materials and knowledge to engage buyers at every stage of the sales cycle — from first call through close.

A Sales Enablement Specialist trains and equips a company's sellers: onboarding programs for new reps, product and launch training, competitor and objection guides, and the content library in an enablement platform. The role sits in sales or revenue operations, product marketing, or learning and development, and it answers to sales leadership for results. BLS does not track the title. For the nearest occupation, training and development specialists, the May 2025 national median wage was $69,280, with the 10th percentile at $38,760 and the 90th percentile at $123,250.

Sales Managers lead a team of sales representatives, setting goals, coaching performance, managing pipeline, and ensuring their group hits its revenue targets. They sit at the operational core of every sales organization — accountable for team results, individual development, and the day-to-day execution of the sales process.

Sales Marketing Assistants provide entry-level support to sales and marketing departments — coordinating campaigns, updating CRM data, preparing materials, scheduling meetings, and handling administrative tasks that keep both functions running smoothly. This is a common starting role for graduates entering the marketing or sales field.

Sales Operations Managers design and maintain the systems, processes, and analytics infrastructure that enable sales teams to operate efficiently. They own CRM administration, forecasting methodology, territory design, compensation plan mechanics, and the reporting that keeps leadership informed about pipeline health and revenue performance.

Sales Promotion Coordinators plan, execute, and track promotional programs that drive sales at retail, trade, and direct-to-consumer levels. They manage promotional calendars, coordinate with sales teams and retail partners, produce campaign materials, and report on promotion performance — bridging marketing strategy and field sales execution.

Sales Specialists are either quota-carrying individual contributors who sell a specific product line or service category, or pre-sales technical experts who support account executives during complex sales cycles. Both types combine deep product or domain knowledge with selling skills to help close deals that require specialized expertise beyond a generalist salesperson's scope.

SEM Analysts execute and analyze paid search advertising programs — building campaigns, researching keywords, writing ad copy, setting bids, and reporting on performance metrics. They are the tactical engine of a paid search function, working under the direction of an SEM Manager or Paid Search Director to keep campaigns optimized and within budget targets.

SEM Coordinators provide operational support for paid search advertising programs — maintaining campaign records, pulling performance reports, uploading keyword lists, assisting with ad copy drafts, and handling administrative tasks that keep Google Ads and Microsoft Advertising accounts running accurately. This is typically an entry-level position in the paid search career path.

SEM Directors lead the paid search function at the department or organizational level — setting strategy, managing teams of analysts and managers, overseeing large advertising budgets, and ensuring that paid search programs contribute measurably to revenue and customer acquisition goals. They operate at the intersection of media strategy, analytics, and organizational leadership.

SEM Managers own the strategy and execution of paid search advertising programs — managing campaign architecture, budgets, bidding strategy, and team members while delivering measurable performance against cost and revenue targets. They serve as the senior practitioner in paid search at many organizations and the middle management layer at larger ones.

SEM Specialists independently manage paid search campaigns on Google Ads and Microsoft Advertising — conducting keyword research, building campaign structures, writing and testing ad copy, optimizing bids and budgets, and reporting on performance metrics. They work with greater autonomy than analysts, often owning specific accounts or campaign segments fully.

SEO Content Strategists plan, develop, and optimize content programs designed to drive organic search traffic and meet user intent. They combine keyword research, competitive analysis, and content planning to build structured editorial programs — guiding writers, advising on-page optimization, and measuring how content performs against organic traffic and conversion goals.

SEO Content Writers produce articles, blog posts, landing pages, and guides designed to rank in search results and satisfy the intent behind specific search queries. They combine keyword knowledge, subject matter research, and clear writing to create content that performs in Google — balancing the mechanical requirements of on-page SEO with the quality signals that determine long-term ranking.

SEO Coordinators provide operational support for organic search programs — implementing on-page changes, pulling rank tracking reports, auditing pages for optimization gaps, building content briefs, and coordinating between SEO analysts, content writers, and web developers. This is an entry-to-mid level position at the foundation of the SEO career path.

SEO Copywriters write website copy, landing pages, product descriptions, and marketing content that serves two masters simultaneously: search engine rankings and reader persuasion. Unlike SEO Content Writers who primarily produce informational articles, SEO Copywriters specialize in conversion-oriented copy — writing with keyword optimization and commercial intent in mind.

SEO Directors lead the organic search function at the organizational level — setting strategy, managing teams of SEO managers and analysts, directing technical SEO infrastructure, overseeing content programs, and communicating organic search performance and priorities to senior marketing and executive leadership. They own the organic search channel's contribution to traffic, leads, and revenue.

SEO Link Builders plan and execute campaigns to earn high-quality backlinks that increase a website's domain authority and organic search rankings. They research prospects, craft outreach copy, negotiate placements, and track link acquisition data to help sites compete for top positions in Google and Bing.

SEO Managers lead a company's organic search strategy—setting keyword priorities, overseeing technical audits, directing content and link-building programs, and reporting performance to leadership. They translate SEO best practices into business outcomes, managing both in-house team members and external agencies or freelancers.

SEO Specialists execute organic search strategies by researching keywords, optimizing on-page content, conducting technical audits, and building backlinks. They are the practitioners who implement the SEO roadmap day-to-day, measuring results and iterating to improve rankings, organic traffic, and search-driven revenue.

SEO Strategists develop the frameworks, priorities, and roadmaps that guide a company's or agency's organic search investment. They work at a level above tactical execution—identifying which channels, content types, and technical improvements will produce the greatest long-term organic growth, and communicating those plans to cross-functional teams and executives.

Social Media Advertising Coordinators set up, manage, and optimize paid social campaigns across platforms like Meta, TikTok, LinkedIn, and Pinterest. They handle daily campaign operations—audience targeting, creative testing, budget pacing, and performance reporting—supporting advertising managers or running smaller accounts independently.

Social Media Advertising Specialists design and manage paid campaigns across platforms like Meta, TikTok, LinkedIn, and Pinterest—owning both strategy and execution. They build audience frameworks, guide creative testing, optimize toward business KPIs, and translate paid social performance into actionable insights for marketing teams.

Social Media Analysts measure and interpret the performance of social media content, campaigns, and community activity across platforms. They build dashboards, track KPIs, conduct competitive benchmarking, and translate social data into recommendations that help marketing teams allocate resources and improve content strategies.

Social Media Community Managers build and maintain brand presence in social channels by engaging with followers, moderating conversations, responding to comments and messages, and fostering an active community around the brand. They are the human voice of the brand online, balancing promotional goals with genuine audience interaction.

A Social Media Content Creator plans, films, writes and publishes the posts, short videos and captions that a brand or agency puts on Instagram, TikTok, YouTube and LinkedIn. The job sits inside a marketing or communications team, or at an agency serving several clients, and reports to a social media manager or content lead. The work blends scripting, phone-based video production, editing, community replies and reading analytics. Federal wage data for writers and authors, the occupation O*NET links to the title, put the May 2025 median at $76,910, with the 10th and 90th percentiles at $44,310 and $139,870.

Social Media Coordinators run the day-to-day operations of a brand's social channels: scheduling and publishing content, monitoring engagement, compiling analytics, and supporting campaigns under a social media manager or content strategist. It is typically an entry-to-mid-level role that provides hands-on exposure to every major platform and doubles as the standard training ground for a social media or digital marketing career. AI scheduling and reporting tools can handle routine tasks, so judgment, such as trend spotting and escalation calls, is where coordinators stand out.

A Social Media Director runs an organization's social media program: channel strategy, the content and community team, paid social, creator partnerships and the reporting that ties it all to brand and sales goals. The job sits in marketing or communications, in-house at a brand or on the agency side across client accounts. BLS does not track the title separately; O*NET files Social Media Manager under Public Relations Managers, whose May 2025 national pay ran from $82,410 at the 10th percentile to $284,990 at the 90th, with a median of $146,910. In advertising, public relations and related services firms, the occupation's median was $165,430.

A Social Media Influencer is a self-employed creator who builds a following on Instagram, TikTok, YouTube or another platform and earns money from sponsored posts, affiliate commissions, platform payouts and products of their own. Within marketing, the influencer is the talent end of a brand campaign: agencies and in-house teams hire creators, and the creator runs the production, the audience and the business. BLS does not track influencers. O*NET files the title under Models, whose wage-and-salary workers earned a May 2025 median of $48,470, with a 10th percentile of $34,190 and a 90th percentile of $131,470; OEWS excludes the self-employed, so those figures do not measure what influencers, who usually work for themselves, earn.

Social Media Managers own how a brand shows up across social platforms: content planning, community management, performance reporting, and paid social coordination. They set the platform mix and publishing cadence, review AI-assisted drafts for brand voice and accuracy, and are accountable for audience growth and engagement quality rather than post volume. Many also manage a small team or external creators and report results to marketing leadership. The American Marketing Association's 2026 State of Marketing Careers Report describes the broader shift shaping the role: less hands-on writing and scheduling, more oversight of AI-assisted execution and cross-channel strategy.

A Social Media Specialist is the marketing professional who plans, writes, publishes and measures a brand's posts on platforms such as Instagram, TikTok, YouTube, LinkedIn and Facebook, then answers the audience that responds. The job sits inside a marketing or communications team, in an agency, a company or a public agency, and reports to a social media or marketing manager. Federal data files the title under Market Research Analysts and Marketing Specialists, where May 2025 pay ran from $43,390 at the 10th percentile to $155,480 at the 90th, with a $78,760 median. That range covers market research analysts too, so treat it as context for the specialist title rather than a quote.

Social Media Strategists develop the strategic frameworks, channel architecture, and audience plans that guide a brand's social media investment. They define what success looks like on social, design the programs that achieve it, and connect those programs to measurable business outcomes—working at a level above day-to-day execution and routine management.

Spokespersons serve as the official public voice of an organization—representing the brand in media interviews, press conferences, live events, and crisis communications. They deliver key messages to journalists, investors, policymakers, and the public with clarity and credibility, protecting and advancing the organization's reputation across all external audiences.

Trade Show Coordinators plan and execute a company's presence at trade shows, industry conferences, and corporate exhibits. They manage booth logistics, vendor contracts, travel arrangements, pre-show marketing, and on-site operations—ensuring the brand shows up professionally and that the investment produces qualified leads, partnerships, and awareness outcomes.

User Acquisition Managers plan and execute paid marketing campaigns to grow a product's user base—primarily for mobile apps, SaaS platforms, and consumer internet products. They manage budgets across channels like Meta, Google, TikTok, and ad networks, optimize toward CPI, CAC, and LTV targets, and work closely with creative and product teams to improve acquisition efficiency.

Video Marketing Coordinators plan, produce, and distribute video content across owned and paid channels to drive brand awareness, engagement, and conversions. They collaborate with creative teams, manage production schedules, and track performance metrics to continually improve how video supports marketing goals. The role sits at the intersection of storytelling, project management, and data analysis.

Video Production Specialists handle the technical and creative execution of video content from pre-production through final delivery. They operate cameras, manage audio, edit footage, and output finished videos that meet brand, platform, and technical specifications. Unlike a coordinator role, this position requires hands-on production skill as its primary function.

Web Analysts measure, interpret, and report on website performance to help organizations understand how visitors find, navigate, and convert on their digital properties. They work across analytics platforms, tagging tools, and data visualization software to surface insights that guide UX improvements, content strategy, and paid media decisions. The role is equally technical and communicative — generating data is only half the job; translating it into clear recommendations is the other.

Web Analytics Specialists design, implement, and manage the measurement infrastructure that tracks digital behavior across websites and apps. They go beyond reporting — owning the technical tagging layer, governance frameworks, and data quality processes that make reliable analytics possible. The role sits deeper in the technical stack than a Web Analyst position and typically requires direct implementation experience in addition to analysis.

Web Marketing Managers own the strategy, performance, and continuous improvement of an organization's website as a marketing channel. They work across SEO, content strategy, conversion rate optimization, and paid acquisition to drive qualified traffic and achieve revenue or lead generation goals. The role requires equal parts strategic thinking, cross-functional coordination, and data fluency. AI fluency is now a baseline expectation, not a differentiator, per the AMA 2026 State of Marketing Careers Report, and BLS projects 6% growth for marketing managers through 2035. Managers use tools like GA4, SEMrush, and Optimizely to track performance, run A/B tests, and report to executives on web-driven pipeline.