Advertising Operations Manager

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

An Advertising Operations Manager is a vital role in the Marketing industry. They play a crucial role in ensuring advertising campaigns are delivered on time, within budget, and to the highest standard. The job description of an Advertising Operations Manager job description involves managing a team responsible for campaign tracking, ad performance reporting, and campaign optimization. They work closely with other teams such as Sales, Creative, and Marketing to ensure campaigns meet the client's objectives. The ideal candidate for this role should have excellent communication skills, be highly organized, and have experience with project management software. An Advertising Operations Manager must keep up to date with industry trends and be able to anticipate any challenges that may arise during campaigns. In summary, an Advertising Operations Manager plays an essential role in the success of any marketing campaign.

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Job Duties and Responsibilities

  • Oversee the technical aspects of advertising campaigns, including ad trafficking, ad serving, and reporting.
  • Troubleshoot technical issues related to advertising campaigns and implement solutions in a timely manner.
  • Work closely with advertising sales teams to ensure the successful execution of campaigns and make recommendations for optimizations.
  • Manage relationships with external vendors and partners, such as ad servers and verification vendors.
  • Stay up-to-date with industry trends and developments in advertising technology to continuously improve processes and efficiencies.
  • Develop and implement processes and workflows to streamline operations and ensure accuracy and quality control.
  • Monitor and analyze campaign performance data to provide insights and recommendations for campaign optimization.
  • Collaborate with cross-functional teams, including creative, analytics, and product teams, to deliver comprehensive advertising solutions.
  • Develop and maintain documentation related to ad operations processes and workflows.
  • Ensure compliance with industry standards and regulations related to advertising and data privacy, such as GDPR and CCPA.

Experience and Education Requirements

To get a job as an Advertising Operations Manager in the Marketing field, you'll usually need a good mix of education and experience. This means having a Bachelor's degree in Marketing, Advertising, or a related field, along with several years of working experience in Marketing, Advertising, or a similar role. You'll need solid technical skills, including experience with ad trafficking, analytics, and reporting tools. Additionally, you'll need excellent communication skills and the ability to manage multiple projects at once. Some companies may prefer candidates with a Master's degree or certifications in areas like digital marketing or project management. Overall, it's important to have a strong background in both Marketing and Advertising, along with experience in managing complex projects and teams.

Salary Range

The average salary range for an Advertising Operations Manager in the United States is between $68,000 to $120,000 per year. This range varies based on factors such as location, level of experience, and the size of the company. For example, those working in major metropolitan areas such as New York City or San Francisco may command a higher salary due to the higher cost of living. Similarly, those working for large advertising agencies may earn more due to the company's size and budget.

In other countries, such as Canada and Australia, the salary range for an Advertising Operations Manager is similar to that of the United States. In Canada, the salary range is between CAD 60,000 to CAD 105,000 per year, while in Australia it ranges from AUD 80,000 to AUD 120,000 per year.

Sources:

  • Glassdoor.com
  • Indeed.com
  • Payscale.com

Career Outlook

According to the Bureau of Labor Statistics, the job outlook for Advertising Operations Managers is expected to grow by 10% between 2016 and 2026. This means that there should be plenty of opportunities for people interested in this career over the next five years. This growth is primarily due to the increased demand for online advertising and the need for professionals to manage the complex web of technologies and data that underpin these campaigns. As companies continue to invest in digital marketing, Advertising Operations Managers can expect to be in high demand. Additionally, the rise of streaming services like Netflix, Hulu, and Amazon Prime is creating new opportunities for advertising professionals in the media industry.

Frequently Asked Questions (FAQ)

Q: What is an Advertising Operations Manager? 

A: An Advertising Operations Manager is someone who oversees the day-to-day operations of an advertising campaign to ensure its performance and success.

Q: What are the responsibilities of an Advertising Operations Manager?

A: An Advertising Operations Manager is responsible for planning, executing, and managing advertising campaigns. They also optimize campaigns to achieve the best results and monitor analytics.

Q: Do I need a degree to become an Advertising Operations Manager?

A: Yes, most companies require a degree in Marketing, Advertising, or a related field, as well as relevant work experience.

Q: What skills do I need to become an Advertising Operations Manager?

A: You should possess excellent analytical, organizational, and project management skills. You should also have a strong understanding of digital advertising technologies and trends.

Q: What is the average salary of an Advertising Operations Manager?

A: The average salary for an Advertising Operations Manager varies depending on location and experience, but typically ranges from $50,000 to $120,000 per year.


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