Marketing Account Manager

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

A Marketing Account Manager is a professional responsible for the coordination and management of marketing activities between clients and their marketing teams. In this role, the Marketing Account Manager develops marketing plans, ensures that campaigns are on track, and meets the client's expectations. They work closely with clients to understand their marketing needs, develop strategies, provide regular updates, and negotiate budgets.

The Marketing Account Manager job description involves managing multiple projects, tracking timelines, and delivering results within tight deadlines. The role also requires strong communication skills, as the Marketing Account Manager must be able to convey complex marketing concepts to clients in a way that they can understand.

The ideal candidate for a Marketing Account Manager will have a degree in marketing, business, or a related field, as well as several years of experience in marketing. They must be able to work independently and manage multiple responsibilities simultaneously. A successful Marketing Account Manager must also be analytical, detail-oriented, and possess excellent problem-solving skills. If you are considering a career in marketing, a Marketing Account Manager job description could be your next big challenge.

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Job Duties and Responsibilities

  • Maintaining a positive relationship between the company and the client
  • Acting as the primary point of contact for the client and addressing any concerns
  • Developing and implementing marketing plans to meet client objectives
  • Coordinating with other departments, such as creative and production, to execute campaigns
  • Monitoring campaign performance and making adjustments as needed
  • Preparing and presenting reports to the client on campaign results and progress
  • Forecasting and managing budgets for assigned accounts
  • Identifying upsell and cross-sell opportunities to increase revenue for the company
  • Staying up-to-date with industry trends and best practices to advise clients on strategy
  • Collaborating with the sales team to onboard new clients and develop proposals.

Experience and Education Requirements

To get a job as a Marketing Account Manager, you usually need a mix of education and experience. Many companies require a bachelor's degree in marketing or a related field. However, some may accept work experience as a substitute. Therefore, having relevant experience in marketing, client relations, or sales can boost your chances of landing a job. 

Additionally, strong communication and organizational skills are also essential for success in this role. Marketing Account Managers work closely with clients and internal teams to create and execute marketing strategies. They are responsible for establishing and maintaining relationships with clients, analyzing data, and ensuring that projects are completed on time and within budget. 

Overall, having a marketing background combined with experience in client management and strong communication skills are the key qualifications for a Marketing Account Manager.

Salary Range

As a Marketing Account Manager, you'll be responsible for developing marketing strategies, handling client accounts, and building relationships with customers. The expected salary range for a Marketing Account Manager in the United States is between $52,000 and $125,000 per year, with the median salary being around $72,000 per year, according to Glassdoor. However, the salary can vary depending on factors such as the company, industry, and location. For instance, a Marketing Account Manager in San Francisco can make an average of $87,000 per year, while one in New York can make an average of $76,000 per year, according to Payscale.

Sources: 

  • Glassdoor: https://www.glassdoor.com/Salaries/marketing-account-manager-salary-SRCH_KO0,25.htm 
  • Payscale: https://www.payscale.com/research/US/Job=MarketingAccountManager/Salary

Career Outlook

Marketing Account Managers are expected to experience some growth in the next few years. According to the US Bureau of Labor Statistics, employment of Advertising, Promotions, and Marketing Managers is projected to grow 6 percent from 2019 to 2029, which is faster than the average for all occupations. Many companies require Marketing Account Managers to oversee their marketing campaigns and strategies. Also, the rise of digital marketing has created new opportunities for Marketing Account Managers. With companies expanding their online presence and utilizing social media and other digital channels, Marketing Account Managers are needed to help companies effectively market their products to their target audience. Therefore, Marketing Account Managers have a promising career outlook in the marketing industry over the next five years.

Frequently Asked Questions (FAQ)

Q: What does a Marketing Account Manager do?

A: A Marketing Account Manager is responsible for maintaining and building relationships with clients, managing marketing campaigns, developing business strategies, and ensuring all projects are completed on time and within budget.

Q: What skills are required to be a successful Marketing Account Manager?

A: A successful Marketing Account Manager must possess excellent communication skills, be analytical, have strong project management skills, be detail-oriented, and possess leadership qualities.

Q: What kind of education and experience is needed for a career in Marketing Account Management?

A: A Bachelor's degree in Marketing or a related field is usually required for entry-level positions, with experience in client management, marketing, or advertising preferred.

Q: How much does a Marketing Account Manager make?

A: Salary varies depending on experience, location, and industry, but the average salary for a Marketing Account Manager in the United States is around $70,000 to $80,000 per year.

Q: What career opportunities exist for a Marketing Account Manager?

A: Marketing Account Managers can advance to higher positions like Senior Marketing Manager or Marketing Director, or move to related fields like Sales or Business Development.


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