Market Research Manager

Last Updated:
July 20, 2023

Job Description Overview

A Market Research Manager job description involves working in the Marketing industry to gather and analyze data about consumer behavior, preferences, and trends. The main responsibility of a Market Research Manager is to provide information that can guide decision-making processes within a business or organization. They design surveys, focus groups, and other data collection methods to get in-depth insights into the market landscape. After collecting the data, they analyze it using various statistical methods to identify patterns and trends. In addition, they use their findings to create reports that outline their conclusions and recommendations for senior leadership. A Market Research Manager must have excellent communication, analytical, and problem-solving skills. They must also be comfortable with technology and have knowledge of software applications like SPSS, SAS, and Excel. Successful candidates will have a bachelor's degree in Marketing, Business Administration, or a related field.

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Job Duties and Responsibilities

  • Conduct market research and analysis to identify consumer trends, behaviors, and preferences.
  • Develop and implement research plans and strategies to gather data using surveys, focus groups, and other research methods.
  • Analyze and interpret research findings to provide insights and recommendations to marketing teams and business leaders.
  • Collaborate with cross-functional teams to develop marketing strategies and campaigns based on market research insights.
  • Monitor industry and competitive trends to identify opportunities and guide marketing efforts.
  • Track and analyze marketing campaign results to measure effectiveness and identify areas for improvement.
  • Manage and maintain research databases and tools to support data-driven decision making.
  • Present research findings and recommendations to executive teams and stakeholders.
  • Stay up to date on market research methodologies, industry trends, and evolving consumer behaviors.
  • Maintain ethical standards and comply with regulations for data privacy and confidentiality.

Experience and Education Requirements

To become a Market Research Manager, you need a Bachelor's degree in Marketing or a related field. Employers may also look for candidates with Master’s Degrees in Marketing, Business Administration, or Data Science. It's important to have experience in research methodology and quantitative analysis. Strong technical skills are necessary, especially in statistical software like SPSS or SAS. Along with research skills, excellent communication skills are also required. You should be able to articulate the results of research to non-technical audiences. Work experience in market research or a related field is also a plus, as well as the ability to work well in a team environment.

Salary Range

If you're considering a career as a Market Research Manager, you may be wondering about the expected salary range. In the United States, the average salary for a Market Research Manager is $81,395 per year, according to Glassdoor. This figure can range from approximately $55,000 to $117,000 depending on various factors, including years of experience, location, and industry. 

In Canada, the average salary for a Market Research Manager is approximately CAD $70,000 to CAD $115,000 per year, according to Neuvoo. In the United Kingdom, the average salary is approximately £40,000 to £60,000 per year, according to Totaljobs.

A Market Research Manager salary range can vary depending on a number of factors, but it is typically a well-paying job that offers opportunities for career advancement. 


  • Glassdoor:,24.htm
  • Neuvoo (Canada):
  • Totaljobs (UK):

Career Outlook

The career outlook for a Market Research Manager in the marketing industry looks promising over the next five years. According to the Bureau of Labor Statistics, the employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. As the market becomes increasingly competitive, companies need to have a better understanding of their target customers to stay relevant. This necessitates the role of market research managers to provide data-driven insights on customer behavior, preferences, and trends. The proliferation of e-commerce platforms, social media, and advanced data analytics tools also make it easier to collect and analyze market data. With experience and leadership skills, market research managers can expect to climb up the career ladder and earn higher salaries.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Manager do?

A: A Market Research Manager plans and executes research studies to gather information about a target market or products, and then synthesizes this information to provide insights and recommendations for marketing strategies.

Q: What education do you need to become a Market Research Manager?

A: Most Market Research Manager positions require at least a Bachelor's degree in marketing, business, statistics, or a related field, but those with advanced degrees like an MBA may have an advantage.

Q: What skills are necessary for a Market Research Manager?

A: A Market Research Manager should have strong analytical skills, be able to collect and interpret data, have excellent communication skills, be creative and innovative, and have a solid understanding of marketing principles and research methods.

Q: What kind of companies hire Market Research Managers?

A: Market Research Managers are hired by companies across industries, including consumer goods, healthcare, financial services, and technology.

Q: What is the salary range for a Market Research Manager?

A: Depending on experience and location, the salary for a Market Research Manager can range from $60,000 to upwards of $150,000 per year.

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