Online Marketing Manager

Last Updated:
July 20, 2023

Job Description Overview

An Online Marketing Manager job description entails overseeing and implementing online marketing strategies for businesses. This role requires knowledge of various digital marketing techniques, including SEO, PPC, social media, email marketing, content writing, and web analytics. It is the responsibility of the Online Marketing Manager to develop and execute plans that drive traffic, enhance brand visibility, and generate leads or sales.

They are tasked with creating, managing, and analyzing campaigns across various channels to ensure that they are aligned with the company's objectives. Additionally, the Online Marketing Manager should stay up-to-date with industry trends, analyze and interpret complex data sets, and continuously optimize marketing tactics to meet business goals.

If you have a passion for marketing, enjoy working in a fast-paced environment, and have experience in digital marketing, then an Online Marketing Manager job may be perfect for you. Joining a marketing team as an Online Marketing Manager provides an excellent opportunity to showcase your skills, apply innovative ideas, and grow professionally.

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Job Duties and Responsibilities

  • Develop and execute marketing strategies to increase online visibility and drive website traffic
  • Manage social media accounts to engage with customers and promote brand messaging
  • Analyze and report on digital marketing campaigns to identify areas for improvement and adjust strategies accordingly
  • Coordinate with other departments and teams, such as content writers and web developers, to ensure consistent branding and messaging across all online channels
  • Stay up-to-date on industry trends and technologies to continuously improve marketing efforts
  • Conduct research on target audience behaviors, demographics, and preferences to inform marketing tactics
  • Collaborate with external vendors such as advertising agencies to execute paid media campaigns such as Google Ads or Facebook Ads  
  • Build and maintain relationships with influencers and industry partners to expand reach and partnerships 
  • Monitor and measure website analytics to optimize user experience, improve conversion rates, and increase sales

Experience and Education Requirements

To get a job as an Online Marketing Manager in the Marketing industry, generally, you need a blend of education and experience. Many employers look for candidates with a Bachelor's degree in Marketing, Business Administration, or a related field. However, some may accept a degree in Communications, Journalism, or other similar disciplines. Additionally, hands-on experience in digital marketing or a related field is just as crucial. Most employers seek candidates who have worked in companies or agencies for at least three to five years. As an Online Marketing Manager, you should have a solid understanding of SEO, SEM, content marketing, social media, and email marketing. Excellent communication, leadership, and analytical skills are also essential.

Salary Range

As an Online Marketing Manager, you can expect to earn a salary range between $48,000 to $127,000 in the United States. This salary range can vary depending on various factors, such as years of experience, level of education, and location. For instance, a person with 2-3 years of experience in the field can make around $58,000, whereas an experienced Online Marketing Manager with 8-10 years or more can earn upwards of $100,000. 

In other countries, the salary range can differ. For example, in Canada, an Online Marketing Manager can make between $47,000 to $98,000, and in the United Kingdom, the salary range is between £23,000 to £81,000. 


  1. Payscale - Online Marketing Manager salary range: 

  1. Glassdoor - Online Marketing Manager salary range:,24.htm 

  1. Indeed - Online Marketing Manager salary range:

Career Outlook

As the world becomes more digitized, the career outlook for an Online Marketing Manager is projected to grow in the next five years. According to the Bureau of Labor Statistics, employment for Marketing Managers is predicted to increase by 10% from 2016 to 2026, faster than the average growth for all occupations. As more companies move from traditional forms of advertising to digital platforms, the need for Marketing Managers who can navigate social media, SEO, and content marketing will continue to rise. Additionally, e-commerce is growing at an unprecedented rate, with global sales predicted to reach $4.9 trillion by 2021. Therefore, an Online Marketing Manager with expertise in online sales and marketing strategies will be a valuable asset for companies looking to capitalize on this growing trend.

Frequently Asked Questions (FAQ)

Q: What does an Online Marketing Manager do?

A: An Online Marketing Manager is responsible for driving online sales and promoting online products/services through various digital marketing techniques, such as email campaigns, social media advertising, SEO, PPC, and content marketing.

Q: What skills does an Online Marketing Manager need?

A: An Online Marketing Manager needs skills in strategic thinking, analytical thinking, communication, creativity, project management, data analysis, and collaboration. They must also be familiar with the latest digital marketing trends.

Q: What are the job responsibilities of an Online Marketing Manager?

A: An Online Marketing Manager's job responsibilities include developing and implementing online marketing strategies, managing budgets, analyzing data to inform decision-making, coordinating with different departments, and collaborating with marketing agencies and vendors.

Q: What qualifications are needed to become an Online Marketing Manager?

A: To become an Online Marketing Manager, you typically need a bachelor's degree in marketing or a related field, several years of experience in digital marketing, as well as certifications in digital marketing such as Google AdWords and Analytics.

Q: What career opportunities are available for an Online Marketing Manager?

A: An Online Marketing Manager can advance to higher positions such as a Director of Marketing or Chief Marketing Officer. They can also pursue roles in branding, product marketing, and e-commerce. The demand for Online Marketing Managers is continually growing.

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