Web Marketing Manager

Last Updated:
July 20, 2023

Job Description Overview

As a Web Marketing Manager, your job is to drive traffic to a company's website and increase its online visibility. You'll create and execute digital marketing strategies that align with the overall goals and objectives of the company. Your main responsibility is to ensure that the website is optimized for search engines, has engaging content, and a smooth user experience. Your work will include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email campaigns, and other online marketing tactics. You'll use analytics to track and measure the success of your campaigns, adjust as needed, and report back to stakeholders. The ideal Web Marketing Manager is a self-starter and enjoys working in a fast-paced environment. Most companies require a bachelor's degree in marketing, communications, or a related field, and at least three years of relevant experience. If you're looking for a Web Marketing Manager job description, this is a great place to start!

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Job Duties and Responsibilities

  • Develop and execute web marketing strategies to drive website traffic and increase online sales.
  • Analyze website and social media analytics to identify trends and patterns to optimize marketing efforts.
  • Manage content creation for the website, including blog posts, social media posts, and email marketing campaigns.
  • Collaborate with internal teams and external partners to develop and implement marketing campaigns.
  • Stay up-to-date with industry trends and best practices to continually improve web marketing efforts.
  • Optimize website content and user experience to improve website conversion rates.
  • Monitor website performance, identify areas for improvement, and make recommendations for changes.
  • Develop and manage paid search and digital advertising campaigns to drive traffic to the website.
  • Manage SEO strategies to improve search engine rankings and visibility.
  • Work closely with sales team to ensure alignment on messaging and promotions.

Experience and Education Requirements

To become a Web Marketing Manager, you will generally need a combination of education and experience. Most employers require a Bachelor's degree in Marketing, Business Administration, or a related field. However, some companies may accept degrees in other areas, like Computer Science or Communication, as long as you have relevant coursework or experience in marketing. 

Experience in online marketing is also essential. Employers may require at least 3-5 years of experience in marketing, preferably in a digital marketing capacity. You should also be well-versed in social media platforms, search engine optimization (SEO), email marketing, and other digital tools. 

As a Web Marketing Manager, it's essential to have excellent analytical and communication skills. You should be able to analyze data, track and measure results, and create reports. Good communication skills are also necessary in this role because you may be responsible for coordinating with various teams and managing relationships with external partners.

Salary Range

Web Marketing Manager salary range varies depending on the level of experience, size of the company, and location. In the United States, the expected salary range for a Web Marketing Manager is between $57,000 to $120,000 per year, with an average base pay of $76,526 per year. In other countries like Canada, the salary range is between CAD 43,000 to CAD 96,000, while in the United Kingdom, the average salary is around £35,000 to £55,000.

These salary ranges are based on data from Glassdoor, PayScale, and Indeed, and reflect the compensation for professionals in the Marketing industry with specialization in digital marketing and web technologies. As businesses continue to shift their focus online, the demand for skilled Web Marketing Managers is expected to increase.


  • Glassdoor Web Marketing Manager salary data: https://www.glassdoor.com/Salaries/web-marketing-manager-salary-SRCH_KO0,21.htm
  • PayScale Web Marketing Manager salary data: https://www.payscale.com/research/US/Job=WebMarketingManager/Salary
  • Indeed Web Marketing Manager salary data: https://www.indeed.com/salaries/web-marketing-manager-Salaries

Career Outlook

The career outlook for a Web Marketing Manager in the Marketing industry appears to be growing over the next five years. The job market for marketing managers is expected to grow by 10% from 2016 to 2026, according to the Bureau of Labor Statistics. The increase in business transactions over the internet makes it essential for organizations to have an online presence. This is where a web marketing manager comes into play as they strategize digital marketing campaigns, optimize web traffic, and develop engaging content for websites and social media platforms. The role requires a bachelor's degree in marketing or a similar field, and experience in web development, search engine optimization, and analytics are significant advantages. With the right skills and expertise, a web marketing manager can shape their career and adapt to the dynamic industry.

Frequently Asked Questions (FAQ)

Q: What does a Web Marketing Manager do?

A: A Web Marketing Manager oversees the advertising and promotion of a company's products or services on the internet. Their responsibilities include developing marketing strategies, creating online campaigns, and analyzing website traffic.

Q: What skills do you need to be a Web Marketing Manager?

A: A successful Web Marketing Manager should have skills in market research, digital marketing, and website analytics. Familiarity with social media platforms, content management systems, and email marketing tools are also important.

Q: What kind of degree is required for this job?

A: A bachelor's degree in marketing, communications, or a related field is typically required, along with relevant work experience. Many employers also look for candidates with knowledge of web design, graphic design or content creation.

Q: What is the average salary for a Web Marketing Manager?

A: The average Web Marketing Manager salary ranges from $47,000 to $135,000 per year depending on industry, location, and experience. Additional benefits may include medical, dental, and retirement plans.

Q: What is the career outlook for a Web Marketing Manager?

A: The career outlook for Web Marketing Managers is positive, with a projected growth of 10% in the next ten years. As technology continues to evolve, companies will rely more on digital marketing strategies, which will increase demand for skilled Web Marketing Managers.

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