Market Research Project Manager

Last Updated:
July 20, 2023

Job Description Overview

As a Market Research Project Manager, you're responsible for overseeing projects that gather data about customers, competitors, and markets. You work with a team of analysts to design studies and collect information through surveys, interviews, and focus groups. Your goal is to help businesses better understand their customers and make data-driven decisions. You collaborate with other departments, such as marketing and product development, to ensure that research is aligned with business goals. You also create reports that summarize findings and recommendations. Attention to accuracy, detail, and timeliness are essential for this job as working on tight deadlines and within budget constraints is common. Therefore, effective communication and organizational skills are a must. If you're interested in a Market Research Project Manager job description, contact us today to learn more!

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Job Duties and Responsibilities

  • Leading small teams to complete market research projects on time and within budget
  • Overseeing the collection of data and analysis of results
  • Developing project timelines and budgets
  • Communicating project goals and objectives to team members and stakeholders
  • Managing multiple projects at once, ensuring each project receives appropriate attention and resources
  • Collaborating with cross-functional teams to ensure research findings are integrated into marketing strategies
  • Maintaining relationships with vendors, agencies, and research partners
  • Staying up-to-date on industry trends and emerging technologies to improve research methodologies
  • Ensuring compliance with legal and ethical standards for research conducted on human subjects
  • Preparing and presenting reports and recommendations to senior leadership and other stakeholders.

Experience and Education Requirements

If you want to be a Market Research Project Manager, you need to have education and experience in the marketing field. Most companies require a bachelor’s degree in marketing or a related field, but some prefer candidates with a master’s degree or an MBA. 

Experience is also very important, and most companies require a minimum of 3-5 years of experience in market research, data analysis or project management. You should have experience in managing projects from start to finish and have a solid knowledge of quantitative and qualitative research methods. 

Good communication and teamwork skills are also important, as project managers will be working with many different teams and stakeholders to complete projects on time and within budget. Attention to detail, problem-solving, and analytical thinking are also key traits for a successful market research project manager.

Salary Range

According to Glassdoor, the average salary for a Market Research Project Manager in the United States is around $80,000-90,000 per year. However, this can vary depending on location, level of experience, and company. For example, market research project managers in cities like New York and San Francisco tend to have higher salaries, with an average of around $100,000 per year.

Other countries, such as the United Kingdom, report similar salaries for this position, with an average of around £35,000-£45,000 per year. In Canada, the average salary is around CAD$70,000-80,000 per year.

It is important to note that salary ranges can vary greatly depending on the specific company and industry. In general, larger companies tend to offer higher salaries than smaller ones.



Career Outlook

The career outlook for Market Research Project Managers in the Marketing industry over the next five years is great. According to the Bureau of Labor Statistics, employment for Marketing Research Analysts and Marketing Specialists, which includes Project Managers, is projected to grow 18% from 2019 to 2029. This rate of growth is much faster than the average for all occupations.

Companies are increasingly relying on research to better understand their customers and improve their products or services. Project Managers are essential to managing the research process and ensuring that projects are completed on time and within budget.

Overall, the career outlook for Market Research Project Managers is positive. With the demand for marketing research expected to increase, there will be plenty of opportunities for professionals in this field to secure stable, well-paying jobs.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Project Manager do?

A: A Market Research Project Manager is responsible for overseeing and coordinating research projects that are designed to provide insight and data about specific markets or target audience.

Q: What qualifications are needed to become a Market Research Project Manager?

A: Typically, a bachelor's degree in marketing or market research is required, along with relevant experience in research, project management, and data analysis.

Q: What skills are essential for success as a Market Research Project Manager?

A: Excellent organizational and communication skills, attention to detail, strong analytical skills, and problem-solving abilities are all crucial for success in this job.

Q: What are some of the main job duties of a Market Research Project Manager?

A: Some of the primary responsibilities include developing research plans, coordinating research teams, managing budgets and timelines, analyzing data, and presenting findings to clients or internal stakeholders.

Q: What are some challenges that Market Research Project Managers may face in their work?

A: Some of the main challenges may include tight deadlines, managing multiple projects simultaneously, navigating complex client needs and expectations, and ensuring the accuracy and integrity of the data collected.

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