Advertising Sales Representative

Last Updated:
July 20, 2023

Job Description Overview

If you're interested in a career in marketing, becoming an Advertising Sales Representative could be for you. As an Advertising Sales Representative, your primary responsibility is to sell ad space to potential clients. Your clients could be publishers, media firms, or advertising agencies, among others.

Your day-to-day duties involve identifying potential clients and creating a sales pitch that caters to their needs. You need to develop strong relationships with your clients to get a sense of their marketing objectives, as well as their target audience. Once you have that information, you'll need to work with the creative team to develop ad campaigns that meet those objectives.

You'll be responsible for negotiating pricing and handling contracts, so you'll need to be a strong communicator and have excellent negotiation skills. Additionally, you'll monitor ad placements and campaigns, and provide regular reports to your clients to prove ROI.

If this Advertising Sales Representative job description sounds interesting, consider pursuing this career. With experience, you could advance to more senior roles in the marketing industry.

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Job Duties and Responsibilities

  • Sell advertising space or air time to businesses and individuals
  • Meet with potential clients to discuss their advertising needs
  • Develop and maintain relationships with clients to ensure their continued business
  • Create and present advertising proposals to clients
  • Negotiate ad rates and contracts with clients
  • Monitor and report on the success of advertising campaigns
  • Collaborate with creative teams to ensure ad content meets client expectations
  • Stay up-to-date on industry trends and developments
  • Attend industry events and conferences to expand professional network
  • Maintain accurate records of client interactions and sales activities.

Experience and Education Requirements

To be an Advertising Sales Representative in the Marketing industry, you generally need a combination of education and experience. A high school diploma or GED is usually required, as well as a strong skillset in communication and sales. A college degree in Marketing, Business, or a related field can be helpful but not always necessary. Experience working in a sales-related role, such as customer service, retail, or telemarketing can also be valuable for getting your foot in the door. Employers often look for candidates who are personable, persuasive, and able to meet sales quotas. On-the-job training is usually provided to learn about products and sales techniques.

Salary Range

An Advertising Sales Representative‘s salary range varies depending on their experience, location, and employer. According to Glassdoor, the average base pay for an Advertising Sales Representative in the United States is $51,026 per year. However, entry-level positions start at around $32,000 and highly experienced workers can make up to $100,000 or more. 

In Canada, the average salary for an Advertising Sales Representative is around CAD 45,000 per year according to neuvoo. In the UK, the average salary for this role is around £29,000 per year according to Totaljobs.

Overall, the Advertising Sales Representative salary range is competitive and offers room for growth with experience. Many companies also offer commissions and bonuses in addition to base pay. 


  • "Advertising Sales Representative Salaries" on Glassdoor 
  • "Salary: Advertising Sales Representative" on neuvoo 
  • "Advertising Sales Representative Jobs" on Totaljobs

Career Outlook

As per the United States Bureau of Labor Statistics (BLS), employment opportunities for Advertising Sales Representatives are expected to decrease by 3% from 2019 to 2029. The decline is attributed to the increased utilization of online media for advertisements. However, there will still be various chances available for individuals with experience and networking skills. As more extensive corporations continue to expand their customer targets and new digital media outlets emerge, employment prospects in this field may increase again. On the other hand, the competition may be fierce because the job provides a flexible timetable and a high salary. If you have exceptional communication and networking abilities, Advertising Sales might be an excellent career choice for you.

Frequently Asked Questions (FAQ)

Q: What is an Advertising Sales Representative?

A: An Advertising Sales Representative is a sales professional who is responsible for selling advertising space to clients.

Q: What qualifications do I need to become an Advertising Sales Representative?

A: A bachelor's degree in marketing, sales, or business is preferred, but not always required. Sales experience is often valued.

Q: What does a typical day look like for an Advertising Sales Representative?

A: A typical day involves prospecting for new clients, meeting with current clients, creating and delivering sales presentations, negotiating contracts, and answering client concerns.

Q: How much can I expect to earn as an Advertising Sales Representative?

A: The average salary for an Advertising Sales Representative can vary depending on industry, experience, and location. The median annual wage in the United States is around $52,000.

Q: What skills are important for success in this role as an Advertising Sales Representative?

A: Good communication skills, a strong sales track record, the ability to negotiate effectively, creativity, and the ability to think strategically are all important skills for success in this role.

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