Marketing Strategist

Last Updated:
July 20, 2023

Job Description Overview

A Marketing Strategist's job is to help businesses create and execute successful marketing plans. Their work involves analyzing data and market trends to determine a company's target audience, then developing strategies that'll effectively reach and engage them. Whether working in-house or as a consultant, Marketing Strategists' job description includes creating campaigns and materials such as digital ads, social media posts, email newsletters, and other promotional materials. They also work with their teams to track the success of these campaigns and adjust them accordingly. A Marketing Strategist's work requires a solid understanding of market research, consumer behavior, and brand positioning. As such, they often collaborate with other departments, including Sales, Product Development, and Creative, to ensure that their strategies align with the company's goals. To be successful in this Marketing Strategist job description, one must possess excellent communication skills, critical thinking, and adaptability.

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Job Duties and Responsibilities

  • Develop and execute marketing strategies and plans for products or services
  • Analyze market trends, competition and customer insights to identify opportunities
  • Coordinate with cross-functional teams to implement campaigns and promotions
  • Manage budgets and allocate resources effectively to achieve goals
  • Use digital media and tools to reach target audiences and measure performance
  • Conduct market research to stay up-to-date with industry developments
  • Create and deliver presentations to stakeholders and clients
  • Monitor and report on the effectiveness of marketing efforts using data and analytics.

Experience and Education Requirements

To be a marketing strategist, you need education and experience in marketing. This means you should have a bachelor's degree in marketing, business administration or a related field. Sometimes, companies may accept candidates with a degree in a non-marketing field if they have relevant marketing experience. You should also have experience in marketing research, analysis, and strategy development. This includes knowledge of digital marketing, branding, and analytics. Strong communication skills are also necessary as you need to develop and present marketing plans to clients and executive teams. Having a creative mind and innovative ideas can also make you stand out as a marketing strategist.

Salary Range

Marketing Strategist salary range varies greatly depending on experience, location, and industry. According to Glassdoor, the average salary for a Marketing Strategist in the United States is around $70,000 per year, with a range of $40,000 to $114,000. However, ZipRecruiter reports the average salary for a Marketing Strategist to be $87,570 per year in the United States, with a range of $45,000 to $149,500. In Canada, the average salary for a Marketing Strategist is CAD $64,000 per year, according to Indeed. Salaries in Europe and other countries may vary significantly depending on location and industry.


  • Glassdoor:,20.htm
  • ZipRecruiter:
  • Indeed (Canada):

Career Outlook

The career outlook for a Marketing Strategist looks promising for the next 5 years. According to the Bureau of Labor Statistics, the demand for marketing managers, which includes strategists, is expected to grow by 10% from 2016 to 2026, faster than the average for all occupations. This growth is attributed to the increasing use of data analytics and digital marketing in businesses. Companies are also expected to focus more on developing unique marketing campaigns and strategies to reach their target audience. As a Marketing Strategist, one can expect to work in various industries, including advertising, public relations, and marketing research. With a strong analytical and creative skill set, Marketing Strategists can have a fulfilling and lucrative career in the marketing industry.

Frequently Asked Questions (FAQ)

Q: What does a Marketing Strategist do?

A: A Marketing Strategist is responsible for creating a plan that will help a company achieve its marketing goals. This includes analyzing market trends, identifying target audiences, and developing campaigns to reach those audiences.

Q: What qualifications are required to become a Marketing Strategist?

A: A Marketing Strategist should have a bachelor's degree in marketing or a related field, along with several years of experience in marketing. Excellent written and verbal communication skills, strong analytical abilities, and creativity are also highly desirable qualities for a Marketing Strategist.

Q: What are some typical job responsibilities of a Marketing Strategist?

A: Job responsibilities can vary depending on the company, but common duties include conducting market research, developing marketing plans, communicating with clients and stakeholders, managing budgets, analyzing data, and measuring campaign effectiveness.

Q: What are some challenges that a Marketing Strategist might face on the job?

A: Some challenges that a Marketing Strategist might face include staying up-to-date on emerging marketing trends and technologies, managing competing priorities and tight deadlines, and navigating complex data and analytics.

Q: What are the goals of a Marketing Strategist?

A: The primary goal of a Marketing Strategist is to help a company achieve greater success through more effective marketing. This may involve increasing brand awareness, generating leads and conversions, improving customer engagement, or enhancing sales performance.

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