Email Marketing Coordinator

Last Updated:
July 20, 2023

Job Description Overview

An Email Marketing Coordinator job description often involves developing and executing email marketing campaigns to drive engagement and retention. The Email Marketing Coordinator will also be in charge of creating email campaigns that promote brand awareness and sales, as well as tracking email performance metrics using various tools. They will analyze the data to improve email traffic and customer engagement. This job requires someone with excellent communication skills, as the Email Marketing Coordinator will need to work closely with other members of the marketing team to develop strategies that reach various target audiences. An ideal candidate should be detail-oriented, creative, and well-versed in the latest email marketing trends and technologies. A bachelor's degree in marketing or a related field is typically required. As an Email Marketing Coordinator, you'll have the opportunity to make a direct impact on the success of the company's marketing campaigns!

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Job Duties and Responsibilities

  • Develop email marketing campaigns to promote products, services, or events
  • Create and manage email lists and databases
  • Design and create email templates and content that align with brand standards
  • Monitor email open and click-through rates and analyze data to optimize campaigns
  • Set up and deploy email campaigns using email marketing software
  • Collaborate with cross-functional teams, including social media and content teams, to align messaging and ensure campaign consistency
  • Ensure compliance with email regulations such as CAN-SPAM laws
  • Continuously research and keep up-to-date with email marketing trends and best practices
  • Track email marketing campaign performance and provide reports to the team and management for review
  • Manage email marketing budget and ensure campaigns fall within budget parameters.

Experience and Education Requirements

To become an Email Marketing Coordinator, you need a mix of education and experience. Typically, you'll need a college degree in marketing, advertising, or a related field. You should also have experience in email marketing and have knowledge of the latest email marketing techniques, software, and applications. In addition to education and experience, you should have strong communication skills, both written and verbal, and be comfortable working in a fast-paced, deadline-driven environment. Attention to detail is crucial, as you'll be responsible for creating and sending emails to thousands of customers. If you have a passion for marketing and great organizational skills, becoming an Email Marketing Coordinator could be a great career choice.

Salary Range

An Email Marketing Coordinator plays an important role in the Marketing industry. The expected salary range for this position in the United States ranges from $35,000 to $75,000 per year. However, this amount can be affected by factors such as experience, location, and company type.

In other countries, the salary range for an Email Marketing Coordinator can vary greatly. For instance, in Canada, the average salary for this position is around CAD 47,000 to CAD 68,000 per year. Meanwhile, in the United Kingdom, the salary range can be around £20,000 to £40,000 per year.


  1. Indeed - Email Marketing Coordinator salary range in the US
  2. Payscale - Email Marketing Coordinator salary range in Canada
  3. CV-Library - Email Marketing Coordinator salary range in the UK

Career Outlook

The career outlook for an Email Marketing Coordinator in the marketing industry over the next 5 years is positive, with a projected growth rate of 8% from 2018 to 2028. This means that there will be an estimated 21,800 email marketing jobs available by 2028. With digital marketing becoming increasingly important, businesses are looking for individuals who have expertise in email marketing. In addition, email marketing is a cost-effective way to reach a large audience, making it an attractive strategy for businesses. Therefore, the demand for Email Marketing Coordinators is expected to continue growing. (Source: Bureau of Labor Statistics)

Frequently Asked Questions (FAQ)

Q: What does an Email Marketing Coordinator do?

A: An Email Marketing Coordinator manages email campaigns, creates content, correspondence, and keeps track of deliverability, open rates, and click-through rates.

Q: What skills are required to be an Email Marketing Coordinator?

A: An Email Marketing Coordinator needs excellent communication skills, proficiency with email service providers, basic knowledge of HTML, and experience with data analytics.

Q: What tools do Email Marketing Coordinators usually use?

A: Email Marketing Coordinators use software such as Mailchimp, Constant Contact, HubSpot, or any other email service provider. They also utilize tools like Google Analytics and Excel for data analysis.

Q: How many emails would an Email Marketing Coordinator send in a campaign?

A: The number of emails for each campaign varies based on the needs of the business. It could range from a few hundred to tens of thousands, depending on the size of the mailing list.

Q: What metrics does an Email Marketing Coordinator track?

A: An Email Marketing Coordinator measures open rates, click-through rates, conversion rates, unsubscribe rates, and bounce rates. They analyze this data to optimize future email campaigns.

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