Promotions Assistant

Last Updated:
July 20, 2023

Job Description Overview

A Promotions Assistant job description revolves around supporting the promotion and marketing initiatives of a company or organization. This entry-level position is responsible for assisting the promotions department in the creation, coordination, and execution of various promotional events or campaigns. 

Promotions Assistants play a critical role in increasing brand awareness and driving sales through tasks such as setting up booths, managing promotional materials, working with vendors or partners, and coordinating product giveaways or contests. Additionally, they provide administrative support to promotions managers, including scheduling meetings, preparing reports, and managing budgets.

The ideal candidate for this position has excellent organizational and communication skills, is detail-oriented, motivated, and creative. A Promotions Assistant must be able to work collaboratively with a team, able to multitask and work effectively under pressure. A degree in marketing, communications, or a related field is preferred. 

If you are passionate about marketing and want to jumpstart your marketing career, a Promotions Assistant job is the perfect opportunity for you.

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Job Duties and Responsibilities

  • Assist in preparing marketing materials for promotions or events.
  • Provide support to team members in executing promotional campaigns or initiatives.
  • Help maintain customer databases and distribute marketing materials to the targeted audience.
  • Participate in promotional planning and brainstorming sessions.
  • Identify potential sources of sponsors and outreach partners for promotional events and report back to the team.
  • Gather and analyze data to help evaluate the effectiveness of promotional campaigns, such as social media engagement, sales trends, or customer feedback.
  • Attend promotional events and assist with setup, operations, and clean-up.
  • Coordinate with vendors, suppliers, and other external parties to ensure seamless execution of promotional events.
  • Provide excellent customer service to visitors or stakeholders interacting with promotional efforts.

Experience and Education Requirements

To become a Promotions Assistant in the Marketing industry, you should have a mix of education and experience. A high school diploma is usually required, and some companies may prefer you have a college degree in marketing, advertising or communications. Work experience in a related field is also important, like customer service, sales, or marketing. As a Promotions Assistant, you will be helping with events or campaigns, so it's essential to have good communication and organization skills. Being social and outgoing will also help since you'll be working with people a lot. Attention to detail is also vital, as you'll be verifying promotions' accuracy and ensuring that things go smoothly.

Salary Range

As a Promotions Assistant working in the Marketing industry, you can expect a salary range of $25,000 to $50,000 per year in the United States. This salary can vary based on location, company size, and experience level. For example, in New York City, the average salary for a Promotions Assistant is $41,000 per year, while in Los Angeles it is $38,000 per year (

Outside the US, in Canada, the average salary for a Promotions Assistant is CAD 33,000 per year ( Meanwhile, in the United Kingdom, the average salary for a Promotions Assistant is £20,000 to £24,000 per year (

Overall, while the salary range for a Promotions Assistant in the Marketing industry varies based on several factors, it can provide a great starting point for a career in the field.



Career Outlook

A Promotions Assistant is an important role in the marketing industry. They help create marketing campaigns, events, and promotions to get the word out about a product or service. According to the Bureau of Labor Statistics, the employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations.

As businesses continue to compete for the attention of consumers, the demand for promotional events and campaigns is growing. Additionally, the rise of digital marketing channels like social media and email marketing means that Promotions Assistants will need to have a strong understanding of these platforms to be successful.

In conclusion, the career outlook for a Promotions Assistant in the marketing industry is growing. As companies continue to focus on reaching their target audience and standing out in a crowded market, they will rely on skilled professionals to help them achieve their goals.

Frequently Asked Questions (FAQ)

Q: What does a Promotions Assistant do?

A: A Promotions Assistant works closely with the marketing team to create compelling campaigns, deliver product samples, and execute events designed to promote a brand or product in order to increase sales.

Q: Do I need any college education to be a Promotions Assistant?

A: While a degree in marketing, business, or communications is helpful, it is not always required. However, relevant experience in promotions or event management is highly valued by employers.

Q: What skills are essential for a Promotions Assistant?

A: A successful Promotions Assistant is organized, detail-oriented, possesses excellent communication and interpersonal skills, and is able to multitask in a fast-paced environment while maintaining a positive attitude. 

Q: What are the work hours like for a Promotions Assistant?

A: Hours vary widely based on the industry and events being promoted, but nights, weekends, and holidays are common. Flexibility and the ability to work non-traditional hours is essential for a Promotions Assistant.

Q: What career opportunities can a Promotions Assistant look forward to?

A: A Promotions Assistant can work towards a career in promotions or advertising, and can eventually become a Promotion Manager or a Brand Manager. It provides an excellent opportunity to network and learn about various aspects of the marketing industry.

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