E-commerce Marketing Specialist

Last Updated:
July 20, 2023

Job Description Overview

An E-commerce Marketing Specialist job description typically involves developing and executing marketing strategies to increase the online sales of a company. This requires skills in analyzing customer behavior, social media marketing, SEO, PPC advertising, and email marketing. The specialist must also have knowledge of website analytics to track visitor behavior and optimize the user experience. They must work collaboratively with other departments to create appealing online promotions and generate leads through sales funnels. Communication skills are crucial for developing effective relationships with online customers and understanding their needs. An E-commerce Marketing Specialist job requires experience in digital marketing and e-commerce platforms, and knowledge of programming languages like HTML, CSS, and JavaScript is a plus. This job entails working with a broad range of teams, including designers, software developers, copywriters, and data analysts to ensure successful e-commerce campaigns.

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Job Duties and Responsibilities

  • Develop and manage online marketing campaigns to increase website traffic and sales
  • Analyze and report on key metrics including conversion rates, bounce rates, and ROI
  • Work with graphic designers to create compelling product imagery and brand messaging
  • Conduct market research to stay up-to-date on industry trends and competitor activity
  • Collaborate with web developers to optimize website functionality and user experience
  • Manage social media platforms to engage with customers and promote products
  • Monitor and respond to online customer feedback and reviews
  • Coordinate with external vendors and agencies as needed for email marketing and SEO
  • Maintain a strong understanding of digital advertising platforms such as Google Ads and Facebook Ads.

Experience and Education Requirements

To get a job as an E-commerce Marketing Specialist, it's important to have a combination of education and experience. On the education side, most employers require at least a bachelor's degree in marketing, business administration, or a related field. It's also essential to have knowledge of e-commerce platforms and digital marketing tactics, like SEO and social media advertising. On the experience side, candidates usually need a minimum of 2-3 years of marketing experience, particularly in e-commerce marketing. This could include past positions like digital marketing coordinator or social media manager. Strong communication, analytical, and project management skills are also key in this role. So, if you want to land a job as an E-commerce Marketing Specialist, focus on building both your education and experience in this field.

Salary Range

If you're considering a career as an E-commerce Marketing Specialist, you may be wondering about E-commerce Marketing Specialist salary ranges in the United States. According to Glassdoor, the national average base salary for an E-commerce Marketing Specialist is $63,000 per year, with a range of $44,000 to $97,000, depending on the company, the individual's experience, and other factors. 

Other data sources, such as PayScale, report a slightly higher average salary for E-commerce Marketing Specialists in the U.S. at $65,462 per year. 

Outside of the U.S., the average E-commerce Marketing Specialist salary can vary. In Canada, for example, the national average salary is about CAD$53,000 per year, according to Indeed. In the UK, the average salary is about £29,000 per year, according to Totaljobs.


Glassdoor: E-commerce Marketing Specialist salary range

PayScale: E-commerce Marketing Specialist salary range

Indeed: E-commerce Marketing Specialist salary in Canada

Totaljobs: E-commerce Marketing Specialist salary in UK

Career Outlook

The career outlook for an E-commerce Marketing Specialist in the marketing industry is optimistic. E-commerce has become a rapidly growing industry, and more businesses are moving towards an online platform. Thus, there is a growing demand for E-commerce Marketing Specialists who can help businesses build and maintain an online presence. According to the U.S. Bureau of Labor Statistics, the employment rate for Marketing Specialists is projected to grow by 8% from 2018 to 2028, which is faster than the average for all occupations. Additionally, the average salary for Marketing Specialists is $135,900 per year. If you have a passion for marketing and an interest in E-commerce, a career as an E-commerce Marketing Specialist could be an excellent choice for you.

Frequently Asked Questions (FAQ)

Q: What does an E-commerce Marketing Specialist do?

A: E-commerce Marketing Specialists focus on promoting online businesses through digital platforms such as websites and social media. They create and manage marketing campaigns, analyze data, and drive website traffic to increase sales.

Q: What skills do you need to become an E-commerce Marketing Specialist?

A: An E-commerce Marketing Specialist should have a strong understanding of marketing principles, digital marketing tools, and e-commerce trends. They should also possess strategic planning abilities, excellent communication skills, proficiency in data analysis, and be proficient in using web analytics tools.

Q: What are some typical job duties of an E-commerce Marketing Specialist?

A: E-commerce Marketing Specialists perform various tasks, such as developing and executing e-commerce marketing campaigns, analyzing website metrics, creating email marketing programs, monitoring the competition, and identifying new online marketing opportunities.

Q: What qualifications do employers look for in E-commerce Marketing Specialists?

A: Employers typically require a bachelor's degree in marketing, advertising, or a related field, along with experience in digital marketing, website management, and customer engagement. E-commerce Marketing Specialists should also be proficient in using various tools such as Google Analytics, SEO, and web content management systems.

Q: How much do E-commerce Marketing Specialists earn?

A: The average E-commerce Marketing Specialist salary ranges from $40,000 to $80,000 per year, depending on location, level of experience, and the size of the company. Freelance E-commerce Marketing Specialists may charge hourly rates, which vary depending on their level of expertise and the complexity of the project.

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