Advertising Campaign Manager

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

As an Advertising Campaign Manager, you'll be responsible for planning, executing, and managing all aspects of marketing campaigns for a company or organization. Your main goal is to ensure that these campaigns communicate the message effectively and reach the target audience. 

To do this, you'll need to collaborate with other departments, including creative and content teams, to develop a comprehensive plan that includes budget, timeline, and performance metrics. You'll also need to be familiar with market research and data analysis to understand the ongoing trends and competition in your industry.

Your day-to-day tasks might include creating and delivering presentations, communicating with external agencies, and managing timelines and budgets. You'll need to be extremely organized, detail-oriented, and creative.

Overall, the Advertising Campaign Manager job description requires a combination of strategic planning, project management, and communication skills to execute successful marketing campaigns that meet business objectives.

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Job Duties and Responsibilities

  • Develop and execute effective advertising campaigns to promote products or services
  • Conduct market research to identify target audience and create targeted messaging strategies
  • Determine campaign budgets and allocate funds to various advertising channels
  • Collaborate with creative teams to produce compelling and visually appealing ad content
  • Utilize digital marketing tools to measure and analyze campaign performance 
  • Maintain regular communication with clients to report on campaign progress and adjust strategies as needed
  • Stay up-to-date with industry trends and innovations in advertising technology 
  • Negotiate with media outlets and vendors to secure optimal ad placement and rates
  • Ensure campaign messaging adheres to legal and ethical guidelines, including truth in advertising standards.

Experience and Education Requirements

To become an Advertising Campaign Manager in the marketing industry, you'll need a combination of education and experience. Typically, you'll need a bachelor's degree in advertising or marketing, although some employers might accept a degree in a related field like business administration. It's also important to have hands-on experience in advertising, such as internships or work experience in a related field. You'll need skills in creative writing, communication, and project management, as well as knowledge of digital marketing channels like social media, email, and web advertising. Many employers also look for candidates with experience in data analysis and market research. Overall, a good mix of education and experience is key to landing a job as an Advertising Campaign Manager.

Salary Range

An Advertising Campaign Manager in the marketing industry can expect to earn an average salary of $63,000 to $95,000 per year in the United States. This type of professional is responsible for overseeing and executing successful advertising campaigns, from concept to launch. Salary may vary based on factors such as location, years of experience, and the size and type of company. For example, in New York City, the average salary for an Advertising Campaign Manager is approximately $87,000 per year, while in Los Angeles it is around $76,000 per year. 

Sources:

  • Glassdoor.com
  • Payscale.com
  • Salary.com

Career Outlook

If you're interested in becoming an Advertising Campaign Manager, you'll be happy to know that the job outlook in the Marketing industry is growing. According to the Bureau of Labor Statistics, employment in Advertising, Promotions, and Marketing Managers is expected to grow by 10% from 2016 to 2026, which is faster than the average for all occupations. As companies continue to compete for consumer attention in the digital age, Advertising Campaign Managers will play a critical role in creating and executing effective campaigns across various platforms. This means that there will be plenty of opportunities for those with the skills and experience to excel in this field.

Frequently Asked Questions (FAQ)

Q: What does an Advertising Campaign Manager do?

A: An Advertising Campaign Manager plans and executes advertising campaigns, coordinates with clients and creative teams, and manages budgets and timelines.

Q: What skills do I need to become an Advertising Campaign Manager?

A: You need excellent communication, project management, problem-solving, and analytical skills. You also need experience in advertising or marketing.

Q: What kind of education do I need to become an Advertising Campaign Manager?

A: You need a bachelor's degree in advertising, marketing, or a related field. Some employers prefer candidates with a master's degree or relevant certifications.

Q: What kind of software do I need to be proficient in as an Advertising Campaign Manager?

A: You need to be proficient in project management software like Asana or Trello, social media management tools like Hootsuite, and analytics software like Google Analytics.

Q: What is the salary range for an Advertising Campaign Manager?

A: The average salary for an Advertising Campaign Manager in the United States is around $70,000 to $90,000. Salaries can vary depending on location, company, and experience.


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