Digital Advertising Analyst

Last Updated:
July 20, 2023

Job Description Overview

As a Digital Advertising Analyst, you will play a crucial role in the marketing industry by optimizing digital advertising campaigns. Your job is to collect and analyze data to understand the effectiveness of digital campaigns and create reports on performance. The data you collect will help marketers make informed decisions on budget allocation, targeting, and creative direction.

Your job responsibilities will include monitoring digital advertising trends, analyzing data from multiple sources, and creating reports to present insights. You will also be responsible for identifying areas of improvement and making recommendations to optimize campaigns for better results.

To succeed in this role, you should have a bachelor's degree in marketing or a related field, experience working with analytics tools, and be familiar with digital advertising technologies. You should also have excellent communication skills and the ability to work collaboratively with cross-functional teams.

If you're looking for a Digital Advertising Analyst job description, this is the perfect guide for you. Apply today and help shape the future of digital advertising!

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Job Duties and Responsibilities

  • Research and analyze industry trends to optimize digital advertising strategies
  • Utilize various analytical tools to track and measure advertising campaigns
  • Develop and implement digital advertising plans, including social media ads and search engine marketing
  • Collaborate with marketing, creative, and sales teams to ensure cohesive messaging and branding
  • Monitor and adjust advertising budgets to maximize ROI
  • Evaluate and report on campaign performance and make recommendations for improvements
  • Stay up-to-date on advancements and changes in digital advertising technologies and platforms
  • Conduct competitor analysis and research to stay ahead of the market
  • Manage and maintain relationships with advertising partners and vendors.

Experience and Education Requirements

To become a Digital Advertising Analyst, you’ll typically need to have a bachelor's degree in advertising, marketing, or a related field. Employers will also look for candidates with knowledge of digital advertising platforms, such as Google Ads, Facebook Ads, or Twitter Ads, and experience with data analysis and reporting. You may need to show proficiency in tools like Microsoft Excel, Google Analytics, or Adobe Analytics, as well as familiarity with A/B testing and optimization techniques. Good communication and writing skills are also important for this job since you’ll be creating reports and presenting them to clients or stakeholders. Work experience in digital marketing or analytics is a plus.

Salary Range

A Digital Advertising Analyst's expected salary range in the Marketing industry in the US is between $43,000 and $80,000 per year, with an average salary of $59,000. The salary range can vary depending on the geographic location, company size, and work experience. As companies shift towards digital advertising, the demand for digital advertising analysts is on the rise, increasing their salaries.

In other countries, such as Canada and the United Kingdom, Digital Advertising Analysts have similar salary ranges, with an average salary of CAD$50,000 and £28,000, respectively. However, the salary range may differ depending on the country's cost of living and the company's economic condition.


  1. Glassdoor - Digital Advertising Analyst Salary Range
  2. Indeed - Digital Advertising Analyst Salary Range
  3. Payscale - Digital Advertising Analyst Salary Range

Career Outlook

The outlook for a Digital Advertising Analyst in the marketing industry is positive over the next five years. With the rise of digital marketing, companies are relying more heavily on data-driven strategies to reach their target audience. According to the Bureau of Labor Statistics, the overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2019 to 2029, which is much faster than the average for all occupations. This increase is due to the explosion of digital technology and the shift towards online advertising. Digital Advertising Analysts are becoming more valuable to companies, with their ability to analyze data and provide insights for successful ad campaigns. Therefore, it's safe to say that this field is anticipated to grow in demand, creating ample job opportunities for Digital Advertising Analysts.

Frequently Asked Questions (FAQ)

Q: What does a Digital Advertising Analyst do?

A: A Digital Advertising Analyst collects data, analyzes advertising campaigns, and creates reports to help companies understand and improve their digital advertising strategies.

Q: What qualifications do I need for this job?

A: You typically need a bachelor's degree in marketing, advertising, or a related field. A strong background in data analysis and experience with digital advertising platforms is also necessary.

Q: What skills does a Digital Advertising Analyst need?

A: Strong analytical skills, proficiency in data analysis software, and the ability to explain complex data to non-technical stakeholders are key skills for this job. Attention to detail and excellent communication skills are also important.

Q: What are the career prospects for a Digital Advertising Analyst?

A: Digital advertising is a rapidly growing field, so there are many opportunities for career advancement. You may be able to move up to a management or leadership position in marketing or advertising, or specialize in a particular area of digital advertising, such as pay-per-click advertising or social media marketing.

Q: What is a typical salary for a Digital Advertising Analyst?

A: Salaries for this job can vary depending on level of experience, location, and the size of the company you work for. According to Glassdoor, the average salary for a Digital Advertising Analyst in the US is around $60,000 per year.

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