Market Research Coordinator

Last Updated:
July 20, 2023

Job Description Overview

A Market Research Coordinator job description involves researching and analyzing market data to help companies make informed business decisions. They collect and analyze data on consumer behavior, preferences, and trends using various research methods. Market Research Coordinators also conduct surveys and interviews to gather feedback from customers and measure the effectiveness of marketing campaigns.

They use statistical software and tools to interpret data and create reports that highlight key findings and present results to management. Additionally, Market Research Coordinators may also be responsible for monitoring competitors and industry trends to identify potential threats or opportunities.

The role requires strong analytical and problem-solving skills, as well as proficiency in data analysis software and tools. A successful Market Research Coordinator also has good communication skills to present findings and collaborate with cross-functional teams in the marketing department.

In summary, the Market Research Coordinator job description involves using market research to help companies make informed business decisions by analyzing data and presenting findings to management.

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Job Duties and Responsibilities

  • Collect and analyze data about customers, competitors, and market trends.
  • Conduct surveys, focus groups, and other research studies to gather information.
  • Create reports and presentations to communicate research findings to stakeholders.
  • Monitor and track the effectiveness of marketing campaigns.
  • Work with other departments to ensure market research aligns with overall business goals.
  • Stay up-to-date on industry trends and advancements in research methodology.
  • Collaborate with external vendors and partners to conduct research studies.
  • Use statistical analysis software and tools to interpret data accurately.
  • Maintain a database of research findings and market insights.
  • Present research findings to Marketing team audiences of varying expertise levels.

Experience and Education Requirements

To become a Market Research Coordinator in the Marketing industry, you need a mix of education and experience. Typically, employers require at least a Bachelor's degree in Marketing or a related field, such as Statistics or Business Administration. A good understanding of market research techniques, such as survey design, data analysis, and report writing is also important. Experience wise, having worked for a few years in a marketing research firm or as a research assistant in a company can come in handy. Additionally, you need strong communication skills, attention to detail, and the ability to work well under pressure. With a good combination of education and experience, you can land a job as a Market Research Coordinator.

Salary Range

A Market Research Coordinator in the marketing industry can expect an average salary range of $35,000 to $65,000 annually in the United States based on experience and location. Entry-level coordinators may start at around $30,000 while those with more than five years of experience and managerial skills can earn over $80,000 per year. Some factors that can affect salary range include the size of the company, location, and type of organization. 

In the UK, a Market Research Coordinator's average salary range is £20,000 to £30,000 per year according to, with some earning up to £50,000 per year with years of experience and high performance levels. Similarly, in Australia, a Market Research Coordinator can expect to earn an average of AU$60,000 to AU$85,000 per year.



Career Outlook

The career outlook for a Market Research Coordinator in the Marketing industry looks promising over the next five years. According to the Bureau of Labor Statistics, employment opportunities in the field of Marketing Research Analysts and Marketing Specialists are projected to grow 18% from 2019 to 2029, which is much faster than average for all occupations. A Market Research Coordinator plays a significant role in the research and analysis process, which is critical for businesses looking to make informed decisions. With the growing emphasis on data-driven decision-making in the industry, the need for Market Research Coordinators is expected to increase. As such, those pursuing a career in this field can expect to enjoy good job prospects and potential for growth.

Frequently Asked Questions (FAQ)

Q: What's a Market Research Coordinator?

A: A Market Research Coordinator is a person who collects and analyzes data to help companies make informed business decisions.

Q: What qualifications do you need to become a Market Research Coordinator?

A: Most Market Research Coordinators have a bachelor's degree in Marketing or a related field, and experience in data analysis and statistics.

Q: What does a Market Research Coordinator do on a day-to-day basis?

A: Market Research Coordinators work on projects that involve collecting and analyzing data from various sources, such as surveys, focus groups, and sales data. They also prepare reports and presentations to share findings with colleagues.

Q: What skills do you need to succeed as a Market Research Coordinator?

A: To be a successful Market Research Coordinator, you need to be detail-oriented, analytical, and comfortable working with data. You should also have strong communication and presentation skills.

Q: What are the career prospects for a Market Research Coordinator?

A: Market Research Coordinators can progress to become senior coordinators, market research managers or directors, or transition into other roles in the marketing industry. There is also potential for growth in related industries such as consulting and analytics.

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