Digital Media Planner

Last Updated:
July 20, 2023

Job Description Overview

A Digital Media Planner is a crucial role in the Marketing industry, responsible for creating & executing effective digital media campaigns. The job is all about strategizing to maximize the impact of online content on target audiences. This job description involves studying the client's objectives, target audiences, and key performance indicators (KPIs), to plan & execute campaigns across digital channels like social media, search engines, email, and display & video ads. The Digital Media Planner job description requires proficiency over various analytics tools & industry-standard platforms to optimize ad placements for better reach, leads, and conversions. The role demands an individual to work closely with various stakeholders, creative teams, publishers, and vendors to ensure campaign success. If you love data crunching, creative thinking, and are excited about the digital world, then a Digital Media Planner job might just be the perfect fit for you!

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Job Duties and Responsibilities

  • Plan and execute digital advertising campaigns for clients
  • Work with clients to understand their marketing goals and target audience
  • Analyze data and use insights to optimize campaigns for better performance
  • Develop media plans including budget allocation and ad placement recommendations
  • Identify and negotiate with publishers and vendors to secure ad space and pricing
  • Implement tracking and measurement tools to monitor and report on campaign success
  • Collaborate with creative and account teams to develop ad messaging and creative assets
  • Stay current with industry trends, new advertising technologies, and emerging platforms
  • Communicate regularly with clients to provide campaign updates and insights.

Experience and Education Requirements

To become a Digital Media Planner in the Marketing industry, you will need to have both education and experience. Usually, a bachelor's degree in Marketing, Advertising, or a related field is required. But having a degree in a different field won't hurt, as long as you have some relevant experience. As for experience, you should have worked or interned in a related field, such as advertising or media planning. This can include things like working on social media campaigns, tracking analytics, or creating a digital content strategy. Additionally, having knowledge of digital marketing tools, like Google AdWords and Facebook Ads Manager, is crucial. The more experience you have, the better your chances are of landing the job!

Salary Range

Digital Media Planner is a specialized job role in the marketing industry that involves strategizing, planning, and executing digital media campaigns to achieve specific marketing objectives. If you're wondering about the salary range for this position in the United States, on average, Digital Media Planners earn between $48,000 and $85,000 annually, according to However, the salary range can vary depending on factors such as experience, location, and organization size. For example, a Digital Media Planner in New York City can earn an average of $62,451 per year while in San Francisco, the average salary is around $79,000 per year, as per In the United Kingdom, a Digital Media Planner can expect an average salary of about £28,000 - £40,000 (~ $38,000 - $55,000) per year, according to 



Career Outlook

If you're considering a career as a digital media planner in the marketing industry, things are looking pretty good for the future. In fact, according to a report by Marketing Dive, digital ad spending is expected to increase steadily over the next few years, indicating a growing demand for professionals in this field. Combined with the rapid rise of social media platforms and the growth of mobile advertising, it's clear that digital media planners will play an increasingly important role in the marketing world.

Additionally, a report from the Bureau of Labor Statistics predicts a 9% growth in employment for advertising, promotions, and marketing managers, including digital media planners, through 2026. All in all, the future is looking bright for those with a passion for digital media planning and a desire to stay on top of emerging trends in the industry!

Frequently Asked Questions (FAQ)

Q: What is a digital media planner?

A: A digital media planner is responsible for creating advertising plans that use digital platforms to target potential consumers and increase brand awareness.

Q: What does a digital media planner do?

A: A digital media planner researches target audiences, selects appropriate digital platforms, negotiates ad placements, and monitors campaign performance to ensure success.

Q: What skills are required to become a digital media planner?

A: A digital media planner must be proficient in data analysis, communication, marketing strategy, and have a good understanding of digital trends and social media platforms.

Q: What qualities make a good digital media planner?

A: Good digital media planners possess strategic thinking skills, attention to detail, creativity, and the ability to adapt to the constantly evolving digital landscape.

Q: What tools do digital media planners use?

A: Digital media planners use a variety of tools including data analytics software, social media monitoring tools, and advertising platforms to create, measure and optimize their campaigns.

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