Sales Enablement Manager

Last Updated:
July 20, 2023

Job Description Overview

A Sales Enablement Manager is a crucial role in the Marketing industry. The position involves handling various tasks that inspire and equip sales teams to sell more effectively. This job requires someone with excellent communication skills, solid business acumen, and a deep understanding of the sales process. As a Sales Enablement Manager, you will work with various stakeholders to improve sales productivity and customer engagement. Your primary responsibilities will include creating and delivering innovative training programs, building and maintaining sales tools and resources, and providing guidance on how to win deals. You'll also be responsible for tracking metrics, analyzing data, and developing strategies to improve performance. A successful candidate for this Sales Enablement Manager job description should be organized and able to multitask effectively, with experience in sales, marketing or training.

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Job Duties and Responsibilities

  • Collaborate with sales teams to develop and implement effective sales strategies.
  • Provide product and sales training to employees to improve sales performance.
  • Analyze sales data and market trends to develop better sales strategies.
  • Create and maintain sales enablement tools such as brochures, case studies, and presentations.
  • Ensure that sales reps have access to the latest tools and information to support their sales efforts.
  • Work with marketing teams to create targeted content and campaigns to support sales efforts.
  • Manage and maintain sales collateral and ensure that it is up to date and relevant.
  • Establish metrics to measure and track the success of sales enablement efforts.
  • Build relationships with key stakeholders across the organization to ensure buy-in for sales initiatives.
  • Continuously improve sales enablement programs and materials to meet changing needs and market trends.

Experience and Education Requirements

To get a job as a Sales Enablement Manager in Marketing, you need to have both education and experience. Most companies require you to have a bachelor's degree in Marketing, Business, or a related field. But having experience in sales, training, or enablement can also be helpful. You should be able to communicate effectively, have strong analytical skills, and be a problem solver. Many companies also require you to have experience working with different software programs and tools, such as CRM platforms, sales enablement platforms, and web analytics tools. Having a certification in a related field can also help you stand out from other applicants.

Salary Range

As a Sales Enablement Manager in the Marketing industry, you can expect a salary range of $70,000 to $140,000 per year in the United States. This is based on factors such as experience, location, and industry. In New York, the average salary for this role is around $104,000 per year, while in San Francisco it's closer to $119,000 per year.

Outside of the United States, the salary range may vary. In Canada, the average salary for a Sales Enablement Manager is around CAD 87,500 per year, while in the United Kingdom it's around £48,000 per year.

It's important to note that the salary range for a Sales Enablement Manager may also be affected by factors such as company size, job responsibilities, and bonuses.



Career Outlook

If you're interested in a career as a sales enablement manager, the good news is that the job outlook is bright for this profession. According to Glassdoor, the demand for sales enablement managers has been growing steadily over the last few years and is expected to continue growing through 2025.

As more and more companies focus on improving their sales processes and strategies, the need for skilled sales enablement managers who can provide guidance, training, and support to sales teams is on the rise. Companies are also investing more in sales enablement technology to help them achieve their goals, which means more job opportunities for professionals in this field.

Overall, a career as a sales enablement manager offers promising growth potential and career stability in the marketing industry for the next five years.

Frequently Asked Questions (FAQ)

Q: What does a sales enablement manager do?

A: A sales enablement manager helps sales teams be more productive and effective by providing training and resources that support the sales process.

Q: What qualifications are needed to become a sales enablement manager?

A: Typically, a sales enablement manager has experience in sales or marketing, along with strong communication and project management skills. A bachelor's degree in a related field is often required.

Q: How does a sales enablement manager measure success?

A: Success is measured by the impact on revenue and productivity metrics such as lead conversion rates, win rates, average deal size, and sales cycle length.

Q: What are some common tools and technologies used by sales enablement managers?

A: Sales enablement managers may use a range of tools and technologies such as CRM systems, content management systems, learning management systems (LMS), and sales enablement platforms.

Q: How does a sales enablement manager collaborate with other teams such as marketing and product?

A: Collaboration is key to success. A sales enablement manager works cross-functionally to ensure sales teams have the right messaging, content, and sales tools to position products effectively, while also ensuring that feedback from sales teams is incorporated in future product and marketing efforts.

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