E-commerce Coordinator

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

Looking for an exciting role in the Marketing industry? An E-commerce Coordinator job description may be just what you need. As an E-commerce Coordinator, you'll be responsible for coordinating all aspects of an online retailer's web store, ensuring a seamless and successful customer experience. 

Your key responsibilities will include managing the website's product catalog, overseeing order fulfillment and shipping, and developing online marketing strategies to increase traffic and sales. You'll work closely with cross-functional teams, including customer service, IT, and logistics, to ensure timely and efficient operations. 

To excel in this role, you'll need excellent organizational and communication skills, as well as a strong understanding of web analytics and E-commerce platforms. Experience in digital marketing and customer service is also a plus. So if you're passionate about E-commerce and looking to make your mark in the industry, an E-commerce Coordinator job description could be the perfect fit for you.

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Job Duties and Responsibilities

  • Collaborate with cross-functional teams to plan and execute online marketing campaigns.
  • Monitor website performance and analyze data to identify trends and opportunities for improvement.
  • Coordinate product listings, pricing, and promotions across various online platforms.
  • Manage inventory levels and ensure products are available for purchase at all times.
  • Respond to customer inquiries and resolve issues related to online orders.
  • Develop and implement strategies to increase online sales and customer retention.
  • Stay up-to-date with industry trends and technology advancements.
  • Assist in the development of content for email marketing and social media channels.
  • Conduct A/B testing and analyze results to optimize website design and user experience.

Experience and Education Requirements

To be an E-commerce Coordinator in the Marketing industry, you generally need a mix of education and experience. Most employers prefer to have candidates with a college degree in Marketing, Business, or a related field. You can also have a degree in a different field and still qualify for this job if you have digital marketing, e-commerce or web design coursework or experience.

In addition to education, employers also want candidates with experience in e-commerce, digital marketing or retail sales. You need to have good skills in data analysis, communication, and problem-solving to be successful in this role. Being proficient in software programs like Google Analytics, CRM, basic HTML coding, and social media platforms are also a plus. With the right education and experience, you can become an E-commerce Coordinator and help businesses grow their online sales!

Salary Range

As an E-commerce Coordinator in the marketing industry, you can expect a salary range of around $40,000 to $65,000 in the United States. This range may vary depending on factors such as location, industry, and level of experience. According to Glassdoor, the national average salary for an E-commerce Coordinator in the United States is $51,034 per year. 

In other countries, such as Canada and Australia, the average salary for an E-commerce Coordinator is approximately CAD $51,000 and AUD $58,000, respectively. 

These figures are based on data from Payscale and Indeed. A career as an E-commerce Coordinator often requires a mix of technical and marketing skills. With experience, you may also be eligible for promotions or other job opportunities within the digital marketing industry.

Sources:

  • Glassdoor: https://www.glassdoor.com/Salaries/e-commerce-coordinator-salary-SRCH_KO0,22.htm
  • Payscale: https://www.payscale.com/research/US/Job=E-commerce_Coordinator/Salary
  • Indeed: https://www.indeed.com/q-Ecommerce-Coordinator-jobs.html

Career Outlook

The career outlook for an E-commerce Coordinator in the Marketing industry is growing! With the rise of online shopping and digital marketing, companies are in a race to expand their e-commerce presence, and that means a growing need for e-commerce professionals. According to the US Bureau of Labor Statistics, employment in the Marketing industry is projected to grow by 8% from 2018 to 2028, with online sales expected to continue to increase. E-commerce Coordinators can expect to play an important role in building and optimizing e-commerce platforms, managing inventory and orders, and analyzing data to improve marketing strategies. In short, the future looks bright for anyone interested in this exciting field!

Frequently Asked Questions (FAQ)

Q: What does an E-commerce Coordinator do?

A: An E-commerce Coordinator is responsible for managing the online sales of a company, ensuring that the website and products are up-to-date and user-friendly, and helping to drive traffic and sales through various marketing strategies.

Q: What qualifications do I need to become an E-commerce Coordinator?

A: A degree in marketing, business, or a related field and experience with e-commerce platforms and digital marketing is typically required. Strong communication and analytical skills are also important.

Q: What are some typical job duties for an E-commerce Coordinator?

A: An E-commerce Coordinator might manage product listings, data analysis, digital marketing campaigns, website design and functionality, customer service, and inventory management.

Q: What are some challenges that an E-commerce Coordinator might face?

A: Keeping up with constantly changing online trends and technology, managing large amounts of data and inventory, and balancing the needs and expectations of both the company and the customer can be challenging.

Q: What are some potential career paths for an E-commerce Coordinator?

A: As digital commerce continues to grow, there are many potential paths for growth in the industry, such as becoming a Marketing Manager, Digital Strategist, or E-commerce Director.


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