Promotions Coordinator

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

Are you interested in working in the marketing industry as a Promotions Coordinator? As a Promotions Coordinator, you will be responsible for creating and executing promotional campaigns that increase brand awareness and drive sales. Your primary duties will include coordinating and executing events, contests, and promotions, while working closely with the Marketing team to meet overall goals and objectives.

You will also be responsible for identifying potential promotion opportunities, creating budgets, and coordinating with outside vendors, such as printing companies, to ensure all promotional materials are created and delivered on time. Additionally, you will manage promotions through social media and email marketing campaigns, tracking performance and adjusting strategies as needed.

To succeed in this role, you will need experience in marketing, strong organizational skills, and excellent communication skills. A degree in marketing or related field is preferred. Overall, as a Promotions Coordinator, you will play a critical role in ensuring the success of the marketing team and the overall growth of the company. So, if you have what it takes, this Promotions Coordinator job description may be the right fit for you.

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Job Duties and Responsibilities

  • Collaborates with a team to brainstorm and coordinate promotional events
  • Creates and manages budgets for promotions and sponsorships
  • Researches and contacts potential partners and sponsors for events 
  • Plans and executes on-site event logistics 
  • Monitors and evaluates the success of promotions 
  • Coordinates with vendors and suppliers for promotional materials 
  • Manages social media and marketing campaigns for events 
  • Maintains relationships with current sponsors and builds new partnerships 
  • Reports on promotional activities and provides recommendations for future events

Experience and Education Requirements

To be a Promotions Coordinator in the Marketing industry, you typically need education and experience. Most employers require a high school diploma or equivalent, but some may prefer a bachelor's degree in Marketing or a related field. Experience is also important, and you may need some previous experience in promotions or event planning. You should have skills in communication, organization, and creativity. You should be able to develop and implement promotional strategies that meet the objectives of the clients. A Promotions Coordinator must work independently, and as part of a team, to help companies reach their goals by promoting their products or services.

Salary Range

A Promotions Coordinator in the Marketing industry can expect to earn a salary range from $30,000 to $56,000 per year in the United States (according to PayScale.com). The salary range can vary depending on the company's size, location, and years of experience in the field. For example, Promotions Coordinators in New York City can expect to earn the highest pay rate, around $52,000 per year.

In other countries, such as Canada and Australia, the salary range is slightly higher at $34,000 and $60,000 per year, respectively.

It's important to note that promotions coordinators often receive bonuses on top of their annual salary. These bonuses can range from a few hundred dollars to several thousand dollars.

Sources:

  • PayScale.com
  • Glassdoor.com
  • CareerExplorer.com

Career Outlook

The career outlook for a Promotions Coordinator in the marketing industry over the next 5 years seems positive. According to the US Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. As Promotions Coordinator is an entry-level position in the marketing field, it is likely to see similar growth. The growth of social media and online marketing is expected to drive the increased demand for this job. The job provides an opportunity to develop skills in event planning, copywriting, and customer communication. In conclusion, the career outlook for a Promotions Coordinator seems bright and full of opportunity!

Frequently Asked Questions (FAQ)

Q: What is a Promotions Coordinator in the Marketing industry?

A: A Promotions Coordinator is someone who plans and oversees promotional events or campaigns for a company or brand. They work to increase brand awareness and customer engagement through various promotional activities and events.

Q: What are the primary responsibilities of a Promotions Coordinator?

A: The primary responsibilities of a Promotions Coordinator include conducting market research, developing promotional strategies, coordinating events, managing budgets, collaborating with vendors, and reporting on campaign results.

Q: What skills do I need to become a Promotions Coordinator?

A: To become a Promotions Coordinator, you should have excellent organizational and time-management skills, strong communication and interpersonal skills, proficiency in digital marketing tools and software, and the ability to work under pressure and meet tight deadlines.

Q: What is the typical work schedule for a Promotions Coordinator?

A: Promotions Coordinators typically work full-time hours, with occasional evening or weekend work required when coordinating events. They may also need to travel to attend promotional events or meet with clients and vendors.

Q: What education and experience do I need to become a Promotions Coordinator?

A: Most employers in the Marketing industry require a bachelor's degree in Marketing, Communications, or a related field. Relevant work experience in Marketing, Advertising, or Event Planning is also beneficial in securing a job as a Promotions Coordinator.


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