Brand Analyst/Strategist

Last Updated:
July 20, 2023

Job Description Overview

A Brand Analyst/Strategist job description encompasses a variety of responsibilities in the marketing industry. This role involves evaluating and analyzing a company's brand, its products or services, target audience, and competitors. By conducting market research and surveys, the Brand Analyst/Strategist identifies trends, strengths, and weaknesses to recommend strategies to enhance the company's brand image, reputation, and market share. They develop and execute marketing plans, and monitor their results to ensure the company is meeting its objectives. They also conduct competitor research to find opportunities for growth and to stay ahead of industry trends. Qualifications for this job typically include a degree in marketing, business administration, or related fields, along with analytical skills, creativity, and the ability to communicate effectively with cross-functional teams. A Brand Analyst/Strategist must be passionate about branding and able to provide insight into the latest branding techniques and technologies.

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Job Duties and Responsibilities

  • Develop and implement brand strategies to shape the image and perception of a company or product.
  • Conduct market research and analyze consumer behavior to identify trends, competitors, and opportunities.
  • Collaborate with creative teams to create brand identity elements such as logos, packaging, and messaging.
  • Monitor and measure the effectiveness of marketing campaigns and adjust strategies accordingly.
  • Ensure that all brand communications are consistent across all channels and platforms.
  • Maintain brand guidelines and standards to protect the integrity and reputation of the brand.
  • Communicate brand objectives and strategies to internal stakeholders, such as sales and customer service teams.
  • Track and report on key performance indicators (KPIs) for brand awareness, engagement, and loyalty.
  • Conduct regular audits of brand assets and adjust strategies to maintain relevance and competitiveness.

Experience and Education Requirements

To become a Brand Analyst/Strategist, a person needs a blend of education and experience. You need a Bachelor's degree in Marketing, Communications, or a related field to gain the necessary knowledge of marketing concepts, market research, and consumer behavior. Supplemental coursework in business, statistics, and economics could help too. However, the degree is not enough. Employers demand experience, so candidates need to work in a marketing or advertising agency, a consumer goods company, or a research firm to gain insight into brand development, market analysis, and segmentation, along with experience in using tools like Google Analytics, Social Media Analytics, and SEO. Additionally, you should possess excellent communication skills to make presentations, draft reports, and develop strategic recommendations.

Salary Range

For those interested in a career as a Brand Analyst/Strategist in the marketing industry, salary range is a key consideration. In the United States, the range for this position typically falls between $53,000 and $98,000 per year, with the average being around $70,000 annually. However, various factors such as company size, location, and experience level can impact the final salary. 

In Canada, the average salary for this position is around CAD$60,000 per year, while in the United Kingdom it falls between £26,000 and £35,000 annually. However, keep in mind that the cost of living in each of these countries can also affect the value of the salary. 



Career Outlook

The Brand Analyst/Strategist career in the Marketing industry is expected to grow in the next 5 years. According to the Bureau of Labor Statistics, the employment of Advertising, Marketing, and Promotions Managers is projected to grow 6 percent from 2019 to 2029, faster than the average for all occupations. With the increasing competition in the market and the importance of building a brand, the role of Brand Analyst/Strategist is becoming more and more essential to businesses. Moreover, with the advancement of technology and social media, there will be a constant need for brands to keep up with the latest trends and innovations to stay ahead of the game. Therefore, the career outlook for a Brand Analyst/Strategist is looking bright.

Frequently Asked Questions (FAQ)

Q: What does a brand analyst/strategist do?

A: A brand analyst/strategist evaluates a company's brand and market position to determine the most effective marketing strategies for the company. They analyze customer behavior and develop strategies to improve the brand's visibility and appeal.

Q: What skills are needed to be a brand analyst/strategist?

A: A brand analyst/strategist needs excellent analytical skills and the ability to think critically. Strong communication skills are also important, as this job involves collaborating with multiple teams to develop effective strategies.

Q: What tools or software do brand analysts use?

A: Brand analysts use various tools and software to gather and analyze data. Some commonly used tools include Google Analytics, social media analytics platforms, and market research databases.

Q: Can I become a brand analyst/strategist without a marketing degree?

A: While having a marketing degree can be helpful, it is not always necessary to become a brand analyst/strategist. Many employers look for candidates with strong analytical skills and experience in data analysis or market research.

Q: What is the career path for a brand analyst/strategist?

A: The career path for a brand analyst/strategist typically involves starting as a marketing coordinator or research analyst and moving up to senior-level positions such as marketing manager or director of marketing strategy. Many brand analysts also go on to start their own consulting firms.

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