Marketing Automation Manager/Coordinator

Last Updated:
July 20, 2023

Job Description Overview

Are you interested in a Marketing Automation Manager/Coordinator job description? If yes, then keep reading! A Marketing Automation Manager/Coordinator is a person responsible for managing and coordinating marketing campaigns using automation software like Hubspot, Marketo, or Eloqua.

The primary duty of a Marketing Automation Manager/Coordinator is to design, execute and evaluate successful marketing campaigns that generate leads to optimize the customer journey.

They analyze consumer behavior and market trends, use metrics to track engagement, and prepare reports for stakeholders to provide insights and recommendations to improve the campaigns.

Additionally, they collaborate with internal teams such as sales, creative, and content, to ensure brand consistency, test messaging and optimize workflows.

A successful Marketing Automation Manager/Coordinator has excellent analytical and problem-solving skills, knowledge of automation tools, and a creative mindset. You should hold a bachelor's degree in marketing, communications, or related fields, and have at least 2 years of experience in marketing automation, to land a Marketing Automation Manager/Coordinator job.

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Job Duties and Responsibilities

  • Develop and execute automated marketing campaigns that target specific customer segments.
  • Use marketing automation software tools to manage lead generation, lead nurturing, and customer acquisition.
  • Monitor and analyze marketing campaign performance data to measure success and identify areas for improvement.
  • Collaborate with marketing and sales teams to align marketing campaigns with business objectives.
  • Create and manage email marketing campaigns, including designing email template layouts and writing copy.
  • Manage and segment email contact lists to ensure effective targeting and messaging.
  • Develop and maintain a content calendar that aligns with company messaging and target audience interests.
  • Stay up to date with industry trends and new marketing automation tools and techniques to continually improve campaign performance.

Experience and Education Requirements

Marketing Automation Managers/Coordinators typically require a bachelor's degree in marketing, business administration, or a related field. They also need practical experience in marketing and at least 2-3 years of experience in marketing automation tools. This experience should include setting up and managing campaigns, analyzing results, and optimizing performance. 

Companies may prefer candidates with a relevant certification, such as Marketo or Hubspot. Besides, expertise in email marketing, social media, CRM, and analytics can be a plus. Strong communication and analytical skills are essential to excel in this role. The ability to use marketing automation platforms like Pardot, Marketo, Eloqua, or Hubspot is necessary to implement campaigns, track customer behavior, and manage leads. Ultimately, as a marketing automation manager, you aim to make the most of technology to achieve business goals through effective marketing strategies.

Salary Range

Marketing Automation Manager/Coordinator salary ranges vary based on experience, location, and company size. In the United States, the average salary for this role is around $63,000 to $105,000 per year, according to Glassdoor. This figure can go up to $139,000 for experienced professionals in large companies.

In Canada, the average salary for a Marketing Automation Manager/Coordinator is around CAD $68,000 to CAD $102,000 per year, according to Neuvoo. In the United Kingdom, the average salary is around £35,000 to £60,000 per year, according to Totaljobs.

Overall, this role is highly in demand and offers excellent job opportunities as businesses increase their investment in marketing automation. 


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Career Outlook

The marketing automation industry is booming and the demand for Marketing Automation Managers/Coordinators is on the rise. According to the Outlook Report by Mondo, over 50% of companies plan to increase their marketing automation budget in the next year. This means more job opportunities for Marketing Automation Managers/Coordinators.

The rise of new technologies and artificial intelligence in the marketing industry has created new avenues for Marketing Automation Managers/Coordinators to explore. They can now automate repetitive tasks, measure customer engagement in real-time, and deliver personalized content to customers based on their behavior.

Furthermore, the COVID-19 pandemic has changed the way businesses operate, forcing them to invest in digital marketing strategies. This has increased the need for Marketing Automation Managers/Coordinators who can help businesses stay relevant and competitive in the digital space.

In conclusion, the career outlook for Marketing Automation Managers/Coordinators is promising. The industry is growing rapidly, and the demand for skilled professionals is increasing. It's a great time to consider a career in marketing automation if you have the necessary skills and passion to succeed.

Frequently Asked Questions (FAQ)

Q: What is a Marketing Automation Manager/Coordinator?

A: A Marketing Automation Manager/Coordinator is responsible for managing and executing the company's marketing automation campaigns, using software tools to automate tasks such as email marketing, lead generation, and social media management.

Q: What skills does a Marketing Automation Manager/Coordinator need?

A: The job requires skills in marketing strategy, data analysis, project management, and software applications such as HubSpot, Marketo or Pardot. The ability to work collaboratively with other departments is also essential.

Q: What is the role of a Marketing Automation Manager/Coordinator in lead generation?

A: The Marketing Automation Manager/Coordinator is responsible for managing the lead generation funnel, implementing lead nurturing campaigns, and ensuring that leads are properly segmented based on their interests and behaviors.

Q: What is the difference between a Marketing Automation Manager and a Marketing Coordinator?

A: The Marketing Automation Manager has more experience with marketing automation software tools and works more closely with the IT team to ensure that data is properly managed. The Marketing Coordinator typically focuses more on content creation and campaign execution.

Q: What is the career path for a Marketing Automation Manager/Coordinator?

A: The career path for a Marketing Automation Manager/Coordinator can lead to roles such as Director of Marketing or Director of Marketing Automation, or to roles within the CRM or IT departments. Continuing education and certification in software applications can be helpful for career advancement.

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