Consumer Insights Manager

Last Updated:
July 20, 2023

Job Description Overview

A Consumer Insights Manager job description involves working in the marketing industry to uncover what people want and need. These professionals analyze data from various sources, such as surveys, social media, and market research, to develop insights about consumer behavior. They use this information to create recommendations for the company on how to improve their products and services to better serve their target audience. 

Consumer Insights Managers work closely with other departments, including product development, design, and sales, to provide them with the information they need to make informed decisions. They use their findings to develop strategies for promoting products or services and building brand loyalty. 

In summary, a Consumer Insights Manager plays a crucial role in helping companies stay ahead of the competition by understanding what customers want and need. If you have an analytical mind, enjoy working with data, and have strong communication skills, then a career in consumer insights management could be right for you.

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Job Duties and Responsibilities

  • Analyze consumer behavior and market trends to identify insights that drive business growth
  • Conduct consumer research, such as surveys or focus groups, to understand customer preferences, needs, and opinions
  • Create reports and presentations that communicate actionable insights to internal stakeholders
  • Collaborate with cross-functional teams, including product development and marketing, to incorporate consumer insights into business strategies
  • Develop and oversee the implementation of research projects, including budget management and vendor selection
  • Continuously monitor and update consumer insights, adapting to changes in the market or customer behavior
  • Evaluate and recommend new research methods or tools that can enhance consumer insights
  • Maintain a deep understanding of the competitive landscape, industry trends, and emerging technologies that could impact the business
  • Advocate for the customer, ensuring that their needs and preferences are considered throughout the organization.

Experience and Education Requirements

To become a Consumer Insights Manager in the Marketing industry, you need to have a combination of education and experience. Most employers require a Bachelor's or Master's degree in Marketing, Business, Psychology or related fields. You'll also need experience in market research, data analysis and project management. Additionally, you should have strong communication and interpersonal skills to effectively communicate insights and recommendations to internal teams and clients. It's also important to stay up-to-date on industry trends and technologies to help you be more effective in your role. Overall, a successful Consumer Insights Manager should be proactive, analytical, detail-oriented, and have a passion for understanding consumer behavior.

Salary Range

If you're considering a career as a Consumer Insights Manager in the Marketing industry, you might be wondering about the expected salary range. According to data from Glassdoor, the average base pay for a Consumer Insights Manager in the United States is around $96,000 per year, with a range of $65,000-$131,000 depending on factors such as experience and location.

Good data is limited for other countries, but according to a report by PayScale, the average salary for a Consumer Insights Manager in the United Kingdom is around £43,000 per year.

It's important to note that salaries can vary based on factors such as company size, industry, and level of education. However, a career as a Consumer Insights Manager can be financially rewarding, with opportunities for growth and advancement.


  • Glassdoor:,25.htm
  • PayScale:

Career Outlook

A Consumer Insights Manager is a dynamic role in the marketing industry that involves gathering and analyzing data about consumers to improve products and services. According to the Bureau of Labor Statistics, the demand for market research analysts and marketing specialists, which includes Consumer Insights Managers, is expected to grow 18% from 2019 to 2029, much faster than the average for all occupations. This growth is driven by businesses' need to understand consumer behavior and preferences to stay competitive. In addition, the rise of big data and advanced analytics tools provides more opportunities for Consumer Insights Managers to leverage data to drive business decisions. Overall, it seems the career outlook for a Consumer Insights Manager is promising and likely to continue growing in the coming years.

Frequently Asked Questions (FAQ)

Q: What does a Consumer Insights Manager do?

A: A Consumer Insights Manager is responsible for conducting research to understand consumer behavior and preferences to help improve a company's products, services, and marketing strategies.

Q: What qualifications do I need to become a Consumer Insights Manager?

A: To become a Consumer Insights Manager, you typically need a Bachelor's degree in Marketing, Business Administration, or a related field. Additionally, you'll need several years of experience in market research or consumer insights.

Q: What skills are required for this job?

A: A Consumer Insights Manager needs to have strong analytical skills, be able to interpret data and communicate insights, and have experience with research methodologies such as surveys and focus groups. The ability to work collaboratively with cross-functional teams is also important.

Q: Which industries do Consumer Insights Managers work in?

A: Consumer Insights Managers can work in any industry that sells products or services to consumers. They're particularly common in consumer packaged goods, retail, and technology companies.

Q: How is the job outlook for Consumer Insights Managers?

A: The job outlook for Consumer Insights Managers is positive. As companies focus more on understanding their customers to gain a competitive advantage, the demand for consumer insights professionals is expected to grow.

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