Corporate Communications Manager

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

The Corporate Communications Manager job description focuses on managing an organization's communication strategy. These professionals are responsible for crafting and executing corporate messaging across all internal and external channels. This job requires excellent writing and speaking skills. The candidates are expected to have experience in public relations, advertising, and crisis management.

Corporate Communications Manager also evaluates the effectiveness of the communication strategy to ensure that it meets the business objectives. They work closely with different departments, including marketing, sales, and operations, to ensure that corporate messaging is consistent and clear.

The job also involves media relations, which involve building relationships with journalists, editors, and other members of the media to help the organization receive favorable coverage. The Corporate Communications Manager should be familiar with social media platforms as they usually manage social media accounts for the organization.

To become a Corporate Communications Manager, candidates must have a bachelor's degree in Communications or a related field, as well as several years of experience in public relations, marketing, or communications. It is also important to have excellent writing and communication skills, strong leadership skills, and the ability to work under pressure.

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Job Duties and Responsibilities

  • Creating and implementing communication strategies to promote the company's image and reputation
  • Developing and managing relationships with media outlets and journalists
  • Crafting and distributing press releases, newsletters, and other communications materials
  • Coordinating internal communication to ensure consistency and alignment of messaging
  • Monitoring media coverage and ensuring accurate representation of the company
  • Managing the company's social media presence and online reputation
  • Planning and executing events and promotions to raise brand awareness
  • Providing counsel and messaging support to company executives and spokespersons
  • Measuring and analyzing the effectiveness of communication campaigns and adjusting strategies accordingly

Experience and Education Requirements

To become a Corporate Communications Manager in the Marketing industry, a person usually needs a Bachelor's degree in fields like Communications, Marketing, Journalism, or Public Relations. Experience in the same or similar roles, such as Public Relations Specialist or Marketing Manager, is usually required. A good Corporate Communications Manager should have excellent written and verbal communication skills, ability to think critically, and strategic planning skills. Knowing how to create and manage a comprehensive communication plan and work well with other teams is also important. Some companies may require additional certifications or advanced degrees, but most candidates usually have at least 3-5 years of experience in related roles.

Salary Range

As a Corporate Communications Manager in the marketing industry, you can expect to earn an annual salary ranging from $65,000 to $136,000 in the United States. The median salary for this position is around $92,000 according to Glassdoor. 

In Canada, the average salary for a Corporate Communications Manager is around CAD 84,000 per year, according to PayScale. In the United Kingdom, the average salary for this position is about £41,000 per year, as stated by Totaljobs.

Factors that can influence your salary range include your level of experience, the size and type of company you work for, and your location.

Overall, a career as a Corporate Communications Manager in the marketing industry can be lucrative, with ample room for growth and career advancement.

Sources:

  • Glassdoor: https://www.glassdoor.com/Salaries/corporate-communications-manager-salary-SRCH_KO0,32.htm
  • PayScale: https://www.payscale.com/research/CA/Job=CorporateCommunicationsManager/Salary
  • Totaljobs: https://www.totaljobs.com/job/corporate-communications-manager/salary

Career Outlook

The career outlook for a Corporate Communications Manager in the Marketing industry is looking great over the next five years. According to the Bureau of Labor Statistics, employment of public relations and fundraising managers is expected to grow 9 percent from 2016 to 2026, faster than the average for all occupations. In this role, you will be responsible for creating and maintaining a positive public image for your company, as well as devising communication strategies that will promote your company's products or services. An increasingly connected society means that there is a growing demand for skilled communications professionals who can help companies stand out in a crowded market. With the right skills and experience, you can expect your career opportunities to be both exciting and rewarding.

Source: https://www.bls.gov/ooh/management/public-relations-managers.htm.

Frequently Asked Questions (FAQ)

Q: What does a Corporate Communications Manager do?

A: A Corporate Communications Manager is responsible for creating and implementing communication strategies that convey a positive image of a corporation to the public.

Q: What skills does a Corporate Communications Manager need?

A: A Corporate Communications Manager needs strong writing and communication skills, experience in public relations, social media and media relations, and knowledge of marketing and branding.

Q: What education is required for being a Corporate Communications Manager?

A: Typically, a Bachelor's degree in in Communications, Journalism, Public Relations, Marketing or a related field and several years of experience in corporate communications is required.

Q: What is the difference between a Corporate Communications Manager and a Marketing Manager?

A: A Corporate Communications Manager focuses on creating and maintaining a positive image for a corporation through public relations, while a Marketing Manager's focus is on promoting and selling a product or service.

Q: What is the salary range for a Corporate Communications Manager?

A: The salary range for a Corporate Communications Manager varies depending on the size of the company, industry, and location, but the average salary ranges from $70,000 to $140,000 per year.


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