Demand Generation Manager

Last Updated:
July 20, 2023

Job Description Overview

A "Demand Generation Manager" is a crucial role in the Marketing industry. As a Demand Generation Manager, your main focus is to create and execute integrated marketing campaigns that drive interest, engagement, and leads for a company's product or service. This includes developing and implementing various strategies to increase demand, such as email marketing, social media campaigns, paid advertising, content marketing, and more.

Your job responsibilities as a Demand Generation Manager will vary from company to company, but your main goal will always remain the same - to generate leads and increase the company's revenue. You will also work closely with other teams such as sales and product marketing to ensure that your campaigns are aligned with the company's overall goals.

If you're looking for a challenging and rewarding role in the Marketing industry, then a Demand Generation Manager job description might be the perfect fit for you!

Struggling with Product Marketing?ūüĎá
PMMTeam is a world-class Product Marketing Agency with a unique "as a service" subscription model.

Job Duties and Responsibilities

  • Develop and execute marketing strategies that drive customer acquisition, lead generation, and revenue growth.
  • Work closely with sales and marketing teams to identify target audiences, create targeted campaigns, and measure results.
  • Manage all aspects of the demand generation funnel, from lead capture to nurturing to conversion.
  • Optimize campaigns across various channels, including email, social media, display advertising, and content marketing.
  • Analyze data and report on campaign performance, making data-driven decisions to improve results.
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
  • Stay up-to-date on industry and market trends, and adjust strategies as needed to stay competitive.
  • Manage the demand generation budget and allocate resources efficiently.
  • Identify opportunities for new channels, campaigns, or tactics to drive growth and generate leads.
  • Develop, maintain, and optimize lead scoring, lead nurturing, and lead management processes.

Experience and Education Requirements

To get a job as a Demand Generation Manager in the Marketing industry, employers usually require a combination of both education and experience. For education, a Bachelor's degree in Marketing, Business Administration or a related field is the most preferred. Some employers may also require a Master's degree in Marketing or an MBA. As for experience, at least 3-5 years of relevant work experience is usually required. This includes experience in demand generation techniques, lead generation, email marketing, content marketing, and other related fields. Additionally, candidates may need to have experience using tools such as Salesforce, Marketo, or HubSpot. Strong communication and analytical skills are also important for this role.

Salary Range

A Demand Generation Manager in the marketing industry can expect to earn a salary range of $50,000 to $130,000 in the United States, depending on location, experience and company size. According to Glassdoor, the national average base pay for this role is $78,670 per year. In addition, bonuses and profit-sharing options may be offered.

Good salary data for other countries is more limited, but in Canada, a Demand Generation Manager can expect to earn an average salary of $77,000 per year according to PayScale. In the United Kingdom, the average salary is £44,350, according to LinkedIn.


  • Glassdoor:,26.htm
  • PayScale:
  • LinkedIn:

Career Outlook

A Demand Generation Manager is a marketing professional responsible for creating and implementing strategies that generate leads and drive sales. According to the Bureau of Labor Statistics, the employment of marketing managers is projected to grow 10% from 2020 to 2030, which is faster than the average for all occupations.

The demand for Demand Generation Managers is expected to increase as companies continue to shift their focus from traditional marketing methods to digital marketing. The rise of social media platforms, email marketing, and online advertising has created new opportunities for marketers to reach potential customers.

In conclusion, the career outlook for a Demand Generation Manager in the marketing industry is positive. With the growing importance of digital marketing, the demand for professionals who can generate leads and sales is increasing. So, if you are considering a career in marketing, becoming a Demand Generation Manager can be a promising choice.

Frequently Asked Questions (FAQ)

Q: What does a Demand Generation Manager do?

A: A Demand Generation Manager creates and executes strategies to generate interest and demand for a company’s products or services. They work to capture leads and move them through the sales funnel.

Q: What skills are required to be a Demand Generation Manager?

A: Strong analytical skills, proficiency in marketing automation and CRM software, experience in creating and executing campaigns, effective communication skills, and a deep understanding of the target audience for the company’s products or services.

Q: What kind of companies hire Demand Generation Managers?

A: Companies of all sizes and industries hire Demand Generation Managers. They are particularly common in B2B companies that rely on lead generation to drive sales.

Q: How does a Demand Generation Manager measure success?

A: A Demand Generation Manager measures success by tracking metrics such as lead quality and quantity, conversion rates, engagement rates, and revenue generated. They use this data to optimize their strategies for better results.

Q: What is the career progression like for a Demand Generation Manager?

A: A Demand Generation Manager can progress to roles such as Director of Demand Generation, VP of Marketing, or Chief Marketing Officer. They can also transition to related roles like Product Marketing Manager or Digital Marketing Manager.

Copyright 2023 - All Rights Reserved // Privacy Policy
Terms and Conditions
Do Not Sell or Share My Personal information
All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.