Content Marketing Writer

Last Updated:
July 20, 2023

Job Description Overview

A Content Marketing Writer job description involves creating engaging and informative content for marketing purposes. As a Content Marketing Writer, you will be responsible for crafting content that helps businesses attract and retain customers. Your work will include developing blog posts, social media content, e-books, case studies, and other marketing materials that highlight the features and benefits of products or services. Your writing should be easy to read and understand, using simple language and clear examples to illustrate complex ideas.

To excel in this role, you will need excellent writing skills, a strong understanding of marketing principles, and a deep knowledge of your target audience. Your work will require collaboration with other marketing professionals, including designers, SEO specialists, and social media experts. You must be able to adapt your writing style to suit multiple channels and communication styles. Overall, a Content Marketing Writer job description combines the craft of writing with an understanding of marketing strategy to create compelling, effective content that connects with customers.

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Job Duties and Responsibilities

  • Research and understand the target audience
  • Create engaging and informative content
  • Consistently develop new content ideas
  • Collaborate with other members of the marketing team
  • Use SEO best practices to optimize content for search rankings
  • Track and analyze the performance of content
  • Edit and proofread content for accuracy and clarity
  • Meet deadlines and work efficiently
  • Stay up-to-date with industry trends and news

Experience and Education Requirements

To get a job as a Content Marketing Writer, you need to have good writing skills and some experience or education in the field. Usually, employers prefer a college degree in a related subject like Marketing, English, or Communications, but it's not always required. Some employers may also ask for experience in copywriting, social media, or SEO to prove your understanding of digital marketing. Ideally, you should also be familiar with content management systems, have an eye for design, and be able to research topics thoroughly. In any case, the most important thing is to have a portfolio of writing samples that showcase your creativity, style, and ability to engage audiences.

Salary Range

If you're curious about a Content Marketing Writer salary range, you'll be pleased to find that it's a lucrative career path. In the United States, the average salary for a Content Marketing Writer is $63,633 per year, ranging from $44,000 to $93,000 per year. However, some factors like experience, skills, location, and industry can affect the salary range. For example, a Content Marketing Writer with 5-9 years of experience may earn $70,022 per year, whereas a beginner can expect to earn around $50,000 per year.

In other countries, the Content Marketing Writer salary range can differ. In the United Kingdom, the average salary is £34,646 ($44,066) per year. In Canada, the average salary is CAD 52,800 ($41,252) per year.


  • Glassdoor:,25.htm
  • PayScale:
  • Indeed:

Career Outlook

The career outlook for a Content Marketing Writer in the Marketing industry over the next 5 years is very promising. According to the U.S. Bureau of Labor Statistics, employment in the advertising, promotions, and marketing industries is projected to grow 6 percent from 2019 to 2029, faster than the average for all occupations. This means there will be plenty of opportunities for Content Marketing Writers since their role has become increasingly important in digital marketing. Companies are investing more in content marketing, which includes creating engaging blogs, articles, social media posts, and video scripts to build brand awareness and attract customers. Therefore, if you are interested in becoming a Content Marketing Writer, this career field presents plenty of growth and job security opportunities.

Frequently Asked Questions (FAQ)

Q: What is a Content Marketing Writer?

A: A Content Marketing Writer writes articles, blog posts, social media posts, and other content that is used to promote a brand or product.

Q: What skills do I need to become a Content Marketing Writer?

A: You need excellent writing skills, research skills, knowledge of SEO and content marketing, and the ability to write in a variety of tones and styles.

Q: What types of companies hire Content Marketing Writers?

A: Companies in almost every industry hire Content Marketing Writers, including tech, healthcare, finance, and more. You could work in-house for a single company, at an agency that serves multiple clients, or as a freelancer.

Q: What is the typical career path for a Content Marketing Writer?

A: Content Marketing Writers typically start as writers or editors and advance to more senior positions with more responsibility. They may become managers or directors overseeing a team of writers or even move into other areas of marketing.

Q: How much money can I expect to make as a Content Marketing Writer?

A: According to Glassdoor, the average salary for a Content Marketing Writer in the US is $55,000 per year. However, salaries can vary greatly depending on your experience level, location, and the type of company you work for.

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