Marketing Technology Manager

Last Updated:
July 20, 2023

Job Description Overview

A Marketing Technology Manager is responsible for overseeing the implementation and management of technology tools and platforms that support the marketing strategy of a company. They work closely with cross-functional teams, such as marketing, IT, and product development, to ensure seamless integration and effectiveness of marketing technology solutions.

A Marketing Technology Manager job description typically includes tasks such as analyzing and selecting technology tools, overseeing their implementation, developing and managing budgets, tracking system performance, and providing training and technical support to users.

To excel in this role, Marketing Technology Managers should have a solid understanding of marketing fundamentals and digital marketing trends, as well as experience with various marketing technologies, such as CRM, marketing automation, analytics, and content management systems.

If you have a passion for marketing and technology, a Marketing Technology Manager job may be the perfect fit for you. Joining this dynamic field will allow you to stay on top of the latest marketing trends and leverage the most advanced marketing technologies to promote business success.

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Job Duties and Responsibilities

  • Manages and maintains all marketing technology systems, including software, hardware, and data.
  • Collaborates with cross-functional teams to develop and implement effective digital marketing strategies.
  • Evaluates and recommends new technology solutions to improve marketing performance and measure ROI.
  • Ensures compliance with data protection regulations and industry best practices in data management.
  • Creates and delivers training programs for staff to drive adoption and optimization of marketing technology tools.
  • Oversees the analysis and interpretation of marketing data to optimize campaigns and identify areas for improvement.
  • Builds and maintains relationships with external technology vendors and partners to ensure successful implementation and integration.
  • Provides technical support and troubleshooting for marketing technology systems and tools.
  • Stays up to date with the latest marketing technology trends and how they can be applied to improve marketing performance.

Experience and Education Requirements

To become a Marketing Technology Manager, you need both education and experience in marketing and technology. Most employers require a Bachelor's degree in marketing, computer science, or a related field. A Master's degree may be preferred, but not necessary. Additionally, you need to have experience in marketing and technology. You must have an in-depth understanding of market research, customer behavior, and modern marketing strategies. You should also be well-versed in various technologies used in marketing such as CRM, automation tools, analytics, and data management systems. You must be able to analyze data, derive insights and implement effective marketing campaigns using technology.  Overall, an ideal candidate should have a blend of marketing expertise and technology knowledge.

Salary Range

Marketing Technology Managers are responsible for implementing and optimizing marketing technology solutions for businesses. Their role is increasingly in demand as companies look to improve their digital marketing strategies. In the United States, the average salary for a Marketing Technology Manager ranges from $76,000 to $137,000 per year, depending on experience and location. According to Payscale, the median salary for this role is $97,717. 

In other countries, Marketing Technology Managers can also expect competitive salaries. In the United Kingdom, the average salary is £48,278 per year according to Glassdoor. In Canada, the average salary is CAD 83,000 according to 

Overall, the demand for Marketing Technology Managers is growing, which is driving up salaries. Candidates with experience in marketing technology and data analysis are especially sought after. 


  • Payscale:
  • Glassdoor:
  • Indeed:

Career Outlook

The career outlook for a Marketing Technology Manager looks promising over the next 5 years. With the advancement of digital marketing and technology, it's no surprise that the demand for professionals who knows how to apply these technological tools in marketing will continue to grow. According to the Bureau of Labor Statistics, the employment of marketing managers is projected to grow 10% from 2016 to 2026, which is faster than the average for all occupations. Specifically, Marketing Technology Managers who specialize in marketing automation and data analytics will be in high demand.

In a survey conducted by Gartner, Inc. covering 450 marketing leaders, more than two-thirds of the respondents mentioned that they plan to increase their investment in marketing technology over the next year. This trend indicates that Marketing Technology Managers will play a crucial role in the future of marketing. So if you're considering a career in the marketing industry, becoming a Marketing Technology Manager is a wise choice.

Frequently Asked Questions (FAQ)

Q: What does a Marketing Technology Manager do?

A: A Marketing Technology Manager oversees the technology used by a marketing team to reach customers. They research, select, and implement software and tools to optimize efficiency and streamline processes.

Q: What skills are required for a Marketing Technology Manager position?

A: A Marketing Technology Manager should have knowledge of marketing and technology, good communication skills, leadership experience, problem-solving skills, and the ability to manage complex operations.

Q: What are the typical responsibilities of a Marketing Technology Manager?

A: A Marketing Technology Manager manages marketing technology, analyzes data to understand customer behavior, collaborates with other departments, implements software tools, and trains staff in the use of marketing technology.

Q: What qualifications are required for a Marketing Technology Manager?

A: A Marketing Technology Manager must have a bachelor's degree in marketing or related field, as well as experience in marketing, technology, or management. Some companies may require a master's degree.

Q: What is the salary range for a Marketing Technology Manager?

A: The salary range for a Marketing Technology Manager typically ranges from $80,000 to $160,000 per year depending on experience, location, and industry.

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