Advertising Sales Executive

Last Updated:
July 20, 2023

Job Description Overview

An Advertising Sales Executive job description involves selling advertising space to businesses that want to advertise their products or services. The job typically requires meeting with potential clients to discuss their advertising needs, creating advertising campaigns that are tailored to their specific requirements and budgets, negotiating prices, and closing deals. The Advertising Sales Executive is responsible for developing and maintaining relationships with existing and potential clients, as well as keeping on top of industry trends and changes. This job requires good communication, networking, and organizational skills, as well as the ability to work under pressure and meet tight deadlines. Advertising Sales Executives work in various industries, including print, digital, and broadcast media. The job typically requires a bachelor's degree in marketing, advertising, or a related field, and previous sales experience is often preferred.

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Job Duties and Responsibilities

• Contact potential clients to sell advertising space

• Develop and maintain relationships with clients

• Gather market research and analyze industry trends

• Create and deliver effective sales presentations

• Negotiate sales contracts and pricing with clients

• Collaborate with other departments to ensure client satisfaction and success

• Meet and exceed sales targets and goals

• Keep accurate records of client interactions and sales activity

• Attend industry events and conferences to network and promote company

• Continuously learn and stay up-to-date on advertising industry developments.

Experience and Education Requirements

To get a job as an Advertising Sales Executive in the Marketing industry, you need a mix of education and experience. Employers usually require a bachelor's degree in marketing, communications, business, or related fields. If you have a master's degree in these fields, it may give you an edge over other candidates. As for experience, you must have at least two to three years of experience in sales or marketing, preferably in advertising sales. You should also have excellent communication, negotiation, and presentation skills. Moreover, you need to be results-driven, customer-oriented, and have a strong business sense. Demonstrating your ability to meet sales targets and delivering quality services to clients will also help you stand out.

Salary Range

Looking for information on the Advertising Sales Executive salary range? According to Glassdoor, the average base pay for an Advertising Sales Executive in the United States is around $54,000 per year. However, salaries can range from $34,000 to as high as $91,000 depending on factors such as experience, location, and company size. In other countries, such as the United Kingdom and Australia, Advertising Sales Executive salaries are generally in the range of £23,000 to £35,000 per year and AUD 60,000 to AUD 80,000 per year, respectively. Keep in mind that these figures are just averages and may vary depending on specific job requirements and industry demand.


  • Glassdoor:,27.htm
  • Payscale:
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Career Outlook

If you're interested in a career in Advertising Sales as an executive, you might be wondering about the job market outlook over the next five years. This field is expected to experience moderate growth, according to the Bureau of Labour Statistics. Specifically, job growth for Advertising Sales Executives should increase by around 2% between 2019 and 2029. On average, individuals with this role earn upwards of $130,000 per year, which reflects a competitive job market that continues to offer high-paying salaries. With its gradual demand for employment and the potential of having a financial driven career, Advertising Sales Executive can be a great career choice for those who are interested in the marketing industry.

Frequently Asked Questions (FAQ)

Q: What does an Advertising Sales Executive in the Marketing industry do?

A: An Advertising Sales Executive is responsible for selling various advertising services to clients, working with them to create effective campaigns within their budgets.

Q: What are the required skills for an Advertising Sales Executive?

A: Good communication skills, creativity, strong negotiating skills, knowledge of advertising and marketing industry trends, and the ability to close deals are essential.

Q: What is the typical career path for an Advertising Sales Executive?

A: Starting as an entry level sales representative, an Advertising Sales Executive can work their way up to a management role within five to seven years.

Q: What is the work environment like for an Advertising Sales Executive?

A: Advertising Sales Executives typically work in an office setting, and may travel to meet clients. They often work long hours, including evenings and weekends, to meet sales quotas.

Q: What kind of salary can an Advertising Sales Executive expect?

A: Salaries for Advertising Sales Executives vary greatly depending on industry, company size, and experience. On average, starting salaries range between $35,000 and $50,000 per year, with experienced executives making up to six-figure salaries.

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